There are hundreds of ways to attract a customer; some work, some don’t. But the ones that do work are the ones that’ll add value to the company.
Couple branding strategies with cross-channel marketing, and you’ll hit gold. Such strategies have the potential to grow dramatically and reach well beyond the target audience. Build value from the customers’ perspective. For a sound understanding of these strategies, you can pursue an MBM online certification course, but this guide will get you started.
5 Branding Strategies You Should Know About
-
Corporate Branding
Corporate branding is more of a reputation-focused type of branding. It is about making a cultivated name for an entire organization. The public tends to associate with such an organization’s name with a sense of promise and trust that they stand behind the products and services they offer.
-
Personal Branding
This type of branding refers to branding an individual person, as opposed to branding an entire business. Personal branding is particularly useful for celebrities, politicians, influencers, digital marketers who are seeking to maintain a positive public image (usually benefits them in endorsing their careers).
-
Product Branding
Ever notice how RedBull has become a word synonymous with energy-drinks? That’s because Redbull has reached the pinnacle of product branding success – the type that gets customers to choose one product over another based on the brand alone. Get into the details of the kinds of branding with MBM online certification courses to become an effective marketer.
-
Geographical Branding
This type of branding is the perfect choice for you if you work in the tourism industry. Geographical branding focuses on unique traits of an area or region as the selling point and why should people come to visit it. Such type of branding is successful when you are trying to change the reputation of a brand.
-
Online Branding
Online branding or internet branding, is a type of branding that promotes a product, service, or even a business name online. This could be through a website, social media platforms, a blog – anything that includes the web. This type of branding is becoming exceptionally popular these days and is the focal point of most MBM online certification courses.
Now you know the types of brandings that can help businesses thrive, but that’s not it. You need to possess a great deal of understanding on how to leverage these strategies and which type of branding would work best for which business. The best way to seek expert help is to pursue online certification courses.
One such category of courses that is becoming extremely popular among professionals is brand & marketing online certification programs from MICA. Offered on the Talentedge platform, these brand & marketing online certification programs from MICA can help you provide a 360-degree view of various practical aspects of marketing and brand management.
So, consider pursuing brand & marketing online certification programs from MICA and advance your career in this domain.
Well, we have been familiar with brands for a long time. With the onset of the digital revolution, the new concept of personal branding came to existence. It is nothing but you marketing yourself and your career as a brand.
These days, personal branding ceases to exist as a fancy thing. It’s now more or less a requirement. To get your career to the next level, to make a mark with your capability in the industry you work on, to get your dream job, to grow your startup; everything demands a touch of personal branding in this virtually connected world.
As pointed out in an article in Entrepreneur, people trust people more than brands. ‘We engage with people more than we engage with brands. If you don’t get your employees involved socially, you’re absolutely losing out to companies that do.’
Thus goes the importance of personal branding in the present scenario. So, are you thinking of creating a personal brand? Cool, then! We’ve got an interesting article for you.
Also Read: What are the Skills that Upcoming Brand Managers Need to Develop?
Here’s an A to Z guide to branding to create a powerful personal brand.
A: A stands for Authenticity. The first tip is it’s always better to start your personal branding on your true strengths.
B: Nothing suits as a blog for B. You need a dedicated space to connect to your target audience and the blog does the job.
C: C is for content. Remember, content is still the king in branding. If you put up valuable and attractive content, be assured that it will create the audience for you.
D: D can be understood as defining your audience. Unless you are unaware of your target audience, it’s just equal to beating around the bush. Start by recognising where to sell!
E: E is our email, as we live in a world of electronic mails to facilitate personal and permitted communication. Make the most use of it by creating a targeted mail list.
F: F is always for focus. It matters a lot when you get into the world of personal branding as chances of getting deviated is more in the online world. Define your brand with a single focus.
G: G has been identified for Graphic Design. Sometimes, design can reflect your brand precisely and attractively.
H: H is there for help. Grab opportunities to help others. If opportunities don’t come your way, you find it out. Or create it.
I: I in branding would certainly be influential. Surround yourself with influential people and make them friends.
J: As you learned as a kid, j is to join. Yes, join with peer groups that you’d feel proud to be part of.
K: K stands for nothing else but keywords. It’s not for brands alone in digital marketing but works well with personal branding too. Have a list of keywords relevant to you and use it repeatedly.
L: LinkedIn, the online professional networking platform, is your best space to promote you as a brand. Do not take it lightly. Instead, find ways to use it efficiently.
M: Media is very important in your personal branding strategy. In fact, the opportunities in media are huge. Choose the platforms that are relevant to you and plan the strategy accordingly.
N: Network, network, network… It’s largely important to connect with peers locally and globally. Don’t end up a conversation there. Follow-up with them.
O: Yes, it makes sense if you voice your opinions. And O stands for opine. Nothing wrong is taking your stands and being ideal. It helps in brand building.
P: P for photography. Hire a professional photographer to click a few of the best snaps suiting your brand.
Q: Questioning is a virtue here. Ask questions to people and listen to their answers. You’re loved when you are a good listener.
R: R can be defined as recognition. It’s important to recognize people who have played a role in your brand development.
S: S suggests having a slogan of your own. Find out your USP and make a slogan out of it.
T: T is for teaching. Well, teaching and advising people in your domain of expertise would payback greatly in personal branding.
U: U is defined as understanding triggers. Establish a connection emotionally and that is going to create a great impact.
V: V stands for voice- a voice that should be genuine and compassionate. What you say and how you say is important.
W: Win friends, and make it a habit. And see how you can influence people
X: X is for examining. Data analytics techniques have a role to play in personal branding too.
Y: You matter. Make your writing conversational and communicate with the readers.
Z: Last, not least, zeal is more important. Without a strong zeal, does personal branding really work? Think!
That’s all folks. Now, start with your personal branding from our new brand management courses!
More Information:
Why pursue a career in digital marketing?
The Beginner’s Guide to Brand Management
Why Brand Managers are Important for Start-ups?
Why pick a career in marketing communication & advertising?
Why brands have moved from traditional marketing to online?
