As a popular saying goes – there’s no choice on whether you do social media or not, the question is how well you do it”. In fact, according to a report, 92% of all marketers have said that their social media marketing initiatives have generated more exposure for them. If you are a blogger and would like to gain more visibility, then it’s time you take the assistance of social media and learn a digital marketing certification course to do it well. Let’s explore the power of social media for blogging:

Benefits of Social Media Marketing

1. Improve your Domain Authority

You can utilize social bookmarking platforms and incorporate backlinks to your blog. This is sure to help you in the long run by directing more visibility to your blog. For instance, you can use platforms like Quora or Twitter to provide a backlink to your blog.

2. Create more Awareness

If you want your content to reach out to more audience, then you have to go the extra mile to mark your social media presence. This will help you to interact with your audience, enrich visibility and even gain real-time feedback.

3. Cheaper and Increased Conversions

Other marketing methods like PPC and banner ads can tend to be relatively expensive than that of social media. You can divert more traffic and reach out to a highly targeted audience in a cost-effective manner

4. Higher Rankings in Search Engines

Search engines also take into account the content shared on social media sites. The main purpose of search engines is to deliver useful results to the end customer. If you focus on campaigning on sites like Facebook, Google Plus or Twitter, your rank in search engines can just improve.

5. Niche-Oriented Traffic

More targeted traffic translates to greater conversions and thereby greater earnings. There are loads of social bookmarking websites like Digg, StumbleUpon, Delicious, Reddit. Most of these sites have a segmented section of audience who are likely to be engaged with your content and when you find them, this will help divert organic traffic to your blog.

6. Allows others to Share your Content

Now, this is one of the most important benefits of social media. Your content can go viral and it is the easiest way to reach out to more people in less time. You can use Facebook or Twitter to widely publicize your content without much effort.

Blogging is not just tied to effective content writing and SEO. You also need to get more users to read your blog and build a brand for yourselves. With the power of social media, you can achieve this. Find the right social media marketing strategies by pursuing an online certificate course in digital marketing.