Some digital marketers add too much; some add too little; others don’t even care about the skill set they possess.
If you are a digital marketer, you presumably already know that the industry is continually evolving. Fresh skills and tactics to stay abreast are the only way forward. You can learn digital marketing with Google, just jump on it and read list after list of skills that marketers *should* possess.
What are skills required for digital marketing?
It can be overwhelming, so here is a narrowed down list of essential skills for the perfect digital marketing skills recipe.
1. It All Starts with a Little Social Media Marketing
Considering the amount people spend on social media, every digital marketer, in some way or the other, is inspired by social media.
- Curating creative Facebook or Instagram posts
- Adding in media or emojis to make it look enticing
- Thinking outside the “digital box” to promote a product
All this seems very exciting to most digital marketers. However, apart from mainstream responsibilities and on-stage activities, social media marketers are also responsible for overseeing a brand’s activity and consumer interaction all over the digital space. And to do that, you need to have some strong social media marketing skills.
2. Throw in Some SEO Skills
If you are on the path to a career in digital marketing, the first job you’ll probably land will be doing Search Engine Optimisation for an organisation. Simply put, SEO refers to various ways you can make web content more enticing and informational to search engines like Google and Bing, so they rank your website on top.
And because search engine algorithms change continually, SEO activities must constantly change too. Even if you don’t want to be an expert in the domain, you must know the basics of SEO so you can comprehend what your team is doing. The digital marketing XLRI certification can help you get acquainted with every digital marketing facet ranging from SEO, SMM, SEM, to email marketing, and content marketing, etc.
3. A Sliver of Analytical Skills
Next up are analytical skills. Performing digital marketing activities and launching social media campaigns is easy; analysing the huge amounts of information it produces is what’s hard.
As a digital marketer, you’ll be required to analyse this information yourself, at least at the beginning of your career. However, once you are at a higher level, you may not perform these analyses yourself, but you’ll need to monitor a team that does.
So analytical skills are always a good yet hard find. There are not many online digital marketing courses that cover analytical skills. You can analyse and learn digital marketing with Google Analytics. XLRI is offering one such course that covers the data analytics domain fairly in detail. So if you want to gain prowess in this domain, digital marketing XLRI certification is the ideal choice for you.
4. A Bunch of Content Creation Skills
That’s right; content creation skills. In digital marketing, the content may be text-based, image-based, video-based, or even audio, like in podcasts. As a digital marketer, your job will be to make sure that the content is appealing to the audience.
Most marketers specialise, so you may or may not be a good writer or video director, but you need to understand what engaging, and professional quality content means in the digital space.
So enrol in an online course that covers all the digital marketing basics, including content creation.
5. Some Website Development Skills
Not all digital marketers need to be experts in SEO; some choose the creative and technical side of it. Now there is a thing you must comprehend – online marketing is way different from run-of-the-mill traditional marketing. In fact, there are several benefits of digital marketing over traditional marketing.
But that’s not the point; the point here is that digital marketing is done to promote a website or a brand page, making website development an integral part of the domain. Moreover, even if you don’t want to build a career in this domain, it pays well to have a basic knowledge and experience of web and graphic designing. You can learn digital marketing with Google, along with the basic elements of website designing.
So what are you waiting for? Scour the internet and get learning, well not quite yet; there are still 3 more important digital marketing skills to go.
6. Hold it All Together With Excellent Communication Skills
Communication skills are the glue to all your digital marketing skills. Communication skills are the ingredient that blends every other ingredient with one another.
As a digital marketer, you’ll not just be communicating with your target audience via posts, images, or online content, but you’ll also be communicating with your co-workers, your boss, and clients as well. Keeping a clear and consistent communication line with these people is critical to understand your strategies and anticipate their concerns and questions in advance.
7. Add Some Storytelling Skills To Taste
The final ingredient to the perfect recipe for digital marketing skills is storytelling skills. The ability to sew together words and visuals to form a compelling and engaging digital marketing campaign can be a game-changer.
So make sure you have the ability to tell a great story that is strikingly appealing, matches the objective of marketing, and speaks to the target audience.
Ready to Conquer the Digital Marketing World?
Now you have the skillset, and once you enrol in a credible digital marketing course and possess these skills, you’ll be ready to conquer the digital marketing world. And don’t forget – skills take time to hone, so don’t fret if the process is time taking.
But the biggest upside to entering this domain is that you don’t have to prepare for a digital marketing course; you don’t have to take an exam or score high in your entrance test to meet the eligibility criteria. All you need is a graduation or diploma and strong communication skills.
XLRI, the top-ranking B-school in the country, offers one such online digital marketing course you can rely on. Offered on the Talentedge platform, the digital marketing XLRI certification can help you gain 360-degree knowledge of the domain and hands-on experience in popular digital marketing tools and techniques. So for a well-rounded and practical education, consider enrolling in the digital marketing XLRI certification.
More Information:
A Step-by-Step Guide to Digital Marketing
What Is Digital Marketing and How to Use It?
10 Best Digital Marketing Courses to Advance Your Career
Top 50 Digital Marketing Interview Questions and Answers in 2022
