With a constant rise in internet users, it has become almost impossible for companies to ignore the significance of implementing digital marketing in their strategies. To engage your target audience, it is critical for your business to have an effective online presence.
There are nearly 4.66 billion users of the internet, which translates to roughly 59.5% of the population worldwide.
This vast increase in internet users is bringing in a massive amount of data. To make sense of this data, it is essential to acknowledge the importance of analytics in digital marketing and how to use it for enhancing customer experience.
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The data obtained through various online platforms need to be simplified to provide a more personalised experience to your customers. Web analytics tools help you gain insights into the audience behaviour and preferences by using this data. You can enrol in online digital marketing certification courses to acquire the skills of analysing a vast amount of customer data. Until you decide to enrol in one, let’s help you understand the meaning of web analytics.
What is Web Analytics?
Web analytics focuses on collecting, measuring, and analysing data obtained from various platforms on the internet. This is done to understand user behaviour and activities across web pages.
Analytics effectively helps in performing comparisons against the set targets. It is beneficial to understand whether the company’s website meets the users’ requirements and expectations. This, in turn, helps make modifications based on the deviations.
Wondering why web analytics is essential in digital marketing? Let’s find out!
Importance of Web Analytics
With the expansion of data, the need for data analysis has also increased tremendously. Here are some reasons for web analytics being an essential aspect of digital marketing:-
- Measuring Online Traffic
Web analytics measure online traffic received from various sources. It helps you answer some basic questions for creating and tracking the success of marketing campaigns. Analytics will help you understand:-
- The number of users and visitors on your website at any particular time
- The source for this traffic
- Time spent by them on your website
- Their activities and preferences
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- Understanding the Potential Customers
Data provides an accurate picture of the tastes, preferences, attitudes, and behaviours of the customers. This data can help you analyse and fulfil the expectations of potential customers to make sales conversions. Demographic data obtained from social media and other platforms allow you to set your target audience based on their age, location, gender and interests.
This data can be extremely useful in providing personalised recommendations for your potential customers. Moreover, you can build trust and loyalty among users in the long term and retain them for future purchases.
- Making Accurate Data-Driven Predictions
On analysing the data, marketers come across certain purchasing trends followed by customers. Identifying these trends can help in coming up with new creative ideas and viewpoints for your business model, facilitating the growth of your business and enabling you to deliver a better customer experience.
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Making accurate predictions based on the massive data can prove to be a tricky task for marketers. This is where the MICA digital marketing online course comes in handy. The extensive curriculum of this online digital marketing course covers the tools and procedures that enable you to make insightful, data-driven decisions.
- Tracking Bounce Rate
Bounce rate is the percentage of page sessions where the visitor visits your company’s website but leaves without interacting with it. Clearly, a high bounce rate is not a good sign for any website, making it difficult to rank higher in SERP. As a result, the website will fail to generate quality leads and conversions.
High bounce rates can occur due to a weak user experience where the website’s content didn’t match the visitor’s requirements. What can you do to overcome this digital marketing challenge? Track the user experience and optimise the website content. It will help reduce bounce rates and increase conversion rates. You can also analyse the different pages to provide an accurate picture of the best and worst-performing pages.
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Want to learn how? Enrol for the online digital marketing courses from MICA. These online courses offer a 360-degree understanding of every facet of analytics and digital marketing, ensuring you have hands-on experience in this domain.
Digital Marketing Analytics Metrics
Google Analytics is an essential tool for web analytics through which you can access a lot of data for your organisation’s website. It is a relatively simple tool to understand your target audience. Striving to learn how to interpret data in Google Analytics? Enrol in the MICA digital marketing online course which can help you understand the basic analytics metrics used to obtain data about customers.
- Google Analytics Dashboard
The three significant metrics that the dashboard of your Google Analytics provide are:-
- Pages Per Visit – shows the average number of pages the users visited on your company’s website.
- Bounce Rate – Indicates the percentage of users who left the website without any activity.
- Visit Duration – Displays the average time users stayed on the organisation’s website.
- Most Visited and Exited Pages
Analysing the most visited pages of a website helps you understand what the target audience is expecting and looking for. As a result, you’ll be able to create new, relevant content and optimise the website for providing a personalised user experience. In turn, it will be beneficial for improving the metrics and search engine rankings of your organisations’ website.
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Along with the most visited pages, google analytics also provides metrics about the most exited pages. This can help you understand the reasons behind failure to convert leads into customers. This is where online digital marketing certification courses can assist. These certification courses can help understand and realise the importance of analytics metrics. Furthermore, you can also acquire hands-on experience in leveraging these metrics to increase conversion rates.
Wrapping It Up!
Without the use of web analytics, data has no meaning of its own. So whether you are an SEO manager, a social media marketing specialist, or a content writer, you must learn how to leverage web analytics in the digital realm. You can acquire the required skills and knowledge by enrolling in accredited online digital marketing certification courses offered on Talentedge. One such online certification course you can rely on is being offered by MICA, the alma mater for marketing professionals. So what are you waiting for? Enrol in the MICA digital marketing program and become an expert in this field.
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