Often while skimming past heaps of data, consumers tend to ignore it as they do with their mobile software updates unless that data contains a reservoir (a database) that requires continuous analysis. The need to analyse data forms a basis for many businesses to stay abreast of their competitors and craft a niche market for themselves. This is why it is crucial for business analytics professionals to stay up-to-date with the basic and advanced concepts.

Different Concepts of Business Analytics You Must Know

There are certain concepts that form the crux of business analytics. Though, the dynamic industry keeps on incorporating new features to stay relevant with the changing times which the professionals should know in detail about. The ideal and cost-effective way to gain in-depth knowledge about these concepts is by pursuing credible online courses like the XLRI certification courses. Until you decide to enrol in one, here are the basic concepts of business analytics you must know about:-

• Correlation Analysis

This concept delves into the relation between two different variables often comparing them to form a relationship. It’s usually done to check if the assumption made by the professionals stands true or not.

• Data Mining

This concept involves the research of mammoth data sets (Big Data) using patterns or trends to prove their usefulness to the business. Working on the above-mentioned concept, the Data Mining tool relies on the relationship between two variables as well.

• Experimental Design

Here, analytics test the rationality of a strategic plan. This is done using some researched hypothesis, mapping a unique marketing plan or sometimes via altering the packaging design. It’s usually performed to change a segment of organization that’s reluctant to do so with one which is quite flexible.

• Factor Analysis

It’s a rather parent set of correlation analysis wherein heaps of variables are compared instead of two as in the correlation analysis. Impetus is laid to minimize these variables thereby leading a reduction in the data required by the business analysts.

For example, consider a ODI cricket match between India and Australia wherein a large number of data involving the player can be considered but the outcome is decided by certain key factors.

• Linear Optimization

Moving on from factor analysis, this concept uses a large data-set/s and breaks it down to a handful of actionable steps. Analysts use a linear mathematical model to determine the best possible result that fits well with the business constraints. These constraints can include man-power, time, finance and raw materials.

• Meta-Analysis

This concept involves revisiting the research done for an issue and trying to decipher it from a different point of view. This leads to saving time & energy which would have been otherwise spent on an organic statistical research.

• Regression Analysis

This concept involves the power of one variable over another in terms of effect on the outcome. It is performed to check on past data to reflect on the effect caused by one variable over another to develop a new business analytics strategy.

To gain in-depth knowledge about these concepts and their practical application, consider enrolling for credible business analytics certifications online. One such certification course you can pursue is the XLRI business analytics certification.

How Can Professionals Benefit from The XLRI Certification Course?

XLRI understands that not every participant taking these courses would be doing the same tasks for their business, hence the courses have been critically planned to cater to business analytics professionals, managers and recruiters.

So without further ado, here are the reasons why one should opt for these courses:-

• On-campus Sessions for Two Weeks

A two week on-campus session would be provided around the beginning and end of course.

• Exposure to Applications that Use Analytics Across Various Domains

Impetus has been laid to to teach practical business analytics applications pertaining to domains such as Finance, Marketing, HR, Operations & Digital Media.

• Certificate of Completion & Alumni Status by XLRI

Upon the successful completion of the XLRI business analytics certification, the participant will be rewarded by Recognized PG certificate & Alumni status from XLRI.

• Guaranteed Capstone Project for 3 months

The participants would be required to apply all of their course practical knowledge towards an extensive project at the end of their business analytics online courses.

• Practical Application of Python, R, MS Excel & Minitab

The participants will get hands-on experience by working with tools like Python, R, MS Excel, Minitab etc.

• Deep Learning of Text Mining, Machine Learning and Digital Media Analysis

Through this XLRI business analytics certification you can gain hands-on learning of leading concepts such as Text Mining, Machine Learning and Digital Media Analysis would be provided.

Why Choose XLRI?

Hands-on experience inter-layered with correct knowledge about business analytics leads to a successful business. So how does anyone become a business analytics pro? Simply by avoiding shoddy rookie mistakes? No, the ideal way is to opt for the XLRI business analytics certification courses. These courses have been mapped out in a way that the professionals not only gain theoretical knowledge but also practical application of this domain.

Why is Business Analytics Important?.

Business analytics has and will be relevant in any given time frame as it:-

• Enhances customer experience
• Improves Efficiency
• Identification of Frauds
• Slash manufacturing costs
• Make most of the investment
• Improvement in advertising
• Better product management
• Acceleration through uncertainty
• Conducting competitor analysis

How is Business Analytics Relevant in The Digital Age?

The Digital Era has brought about a tremendous surge in services such as self-service, multi-faceted connectivity and customer service. Digitalization has led the customer into the limelight with all business analytics processes revolving around them. There has been a shift from traditional practice of seller-oriented business to a one which is more empathetic and relies on experience. This creates a platform for customization of products. processes and services. The digital tools available today along with social media has narrowed the gap between business analytics and the customers thereby bringing them together.

The Bottom Line

Any professional who wants to up their ante in the business analytics sector would benefit quite a lot  from the business analytics online courses. These courses intertwined with its salient features and the essential practical application can help the professionals go a long way in sustaining the growth of their organisations. The XLRI business analytics certification’s  curriculum is easy to understand, flexible and provides decent hands-on experience that is the need of the hour. With the changing times especially with the current pandemic situation, the course content allows the opportunity to learn and grow as an individual.