As online consumerism is growing bigger every day, digital marketing has taken an ever-important role in business growth and promotion. According to a Forrester Research report, digital marketing will lead $100 billion and account for 35% of all marketing spending by 2019. With an increasing number of companies worldwide investing in digital marketing, the demand for digital marketers has doubled!

Digital marketing professionals can make a bright career for themselves by learning the nuances of marketing through the internet and other digital media like television, social media, mobile apps and websites. Here is a brief insight into important aspects that digital marketing professionals should know.

Job Roles

Digital marketing has a huge scope of opportunities. It really depends on what type of digital marketing career you want to pursue as per your interest. The various job roles in demand in digital marketing are:

• Social media
• E-commerce
• Copyrighter
• Web developer
• Web designing
• SEO
• Analytics
• CRM
• Email marketing

If you are an amateur in digital marketing, you can start with entry-level positions. As you gain more knowledge and experience, you can advance to the next level of careers easily.

Skills Required

Digital marketing calls for a diverse skill set ranging from objective thinking to creative and analytical skills and sales expertise. Let’s summarize the most important skills that you will need to develop as a digital marketing professional.

• Creativity and analytical thinking: Both árt’ and ‘science’ are needed. You will be required to use your creative qualities to formulate innovative advertising ideas and plans as well as analyze which digital media works better for your audience.

• Sales skill: You have to be a good marketer who can sell directly to an interested audience and create good conversion rates. You can take advantage of a digital marketing course that teaches how to enhance digital marketing skills and multiply the sales figures.

• Social media management: When you gain experience in paid social media marketing, you are getting ready to crack the jackpot that this profession holds for you. Facebook, Twitter, LinkedIn and other similar platforms have analytics, creative campaign making tools, budget-saving plans and so many tactics to attract an audience. Learn about them in-depth to give your marketing campaign a new twist.

• Specific channel expertise: If you want, you can specialize in a particular digital marketing channel like SEO, SEM, PPC or social media, just to name a few. This will lend you a superlative tag that many companies are looking for.

Various Options to Learn Digital Marketing

Opting to learn it professionally?

You can choose from the various learning channels depending on your requirement and availability. Classroom courses are available in all reputed institutions which can be completed as an on-campus study. Entry-level candidates who want to start their career in digital marketing can go for them. Then, there are online digital marketing course modules for those who are working professionals and don’t want to give up your present job or graduates/postgraduates who want to learn digital marketing without going to a physical campus. So, instead of enrolling in a full-time classroom course, digital marketing certification is available as an online course too. Apart from the huge flexibility it provides to its students, it is a well-recognized and accredited program which imparts digital marketing knowledge of high standards.

Another method is going for employee development training programs that are conducted by HR departments of corporate companies. If you feel you lack the digital skills to grow more in your present company, opt for digital marketing training to get equipped with all the necessary information and experience for the next job position or higher salary. And, if such a facility is not available in your company, online digital marketing programs are best suited!

Benefits of Online Courses

Certification in digital marketing can help you in building a bright career, unlike the popular myth that only classroom studies are acceptable in the job world. Fortunately, digital marketing is a skill where your creativity and analytical thinking with the fundamental knowledge of concepts matter the most. Online courses can be of double help as they don’t need you to take a study or career break. All you need is access to your laptop or PC and a few hours of online studies every day. With increasing demand, institutes are offering world-class faculty who conduct online lectures as well as impart hands-on knowledge of digital marketing skills. Digital career coaches to train and discusses the advancements in the industry and how to be an expert in it. Online courses can turn out to be cheaper too when you consider all the costs involved in attending a full-time classroom course.

Now that you have understood the how and why of digital marketing, it is easy to judge how it can be an asset to your career and how you can earn more after certification.