Digital marketing trends have taken a serious turn since the pandemic. And considering the results, the turn has been good; the turn has been exceptional.
Every business has gone digital and is thinking out of the box to engage its customers. Whether it is Gillette’s “The Best Men Can Be” or Volkswagen’s “The Last Mile”, this year, businesses are going all out with their digital marketing campaigns.
To explore these campaigns and more via extensive case studies, you can enrol for an online digital marketing certification course. But, till then, let’s give you a sneak peek into the best digital marketing campaigns of the season!
- McDonald’s — BTS Meal
Source: https://www.adsoftheworld.com/media/content/mcdonalds_what_light_is_that
An odd green light was seen at the peak of a volcano in Indonesia. And McDonald leveraged it for advertising their collaboration with BTS, a Korean boy band.
The streak of green light is believed to be caused by a meteor shower, and social media was buzzing with pictures of this event. McDonald’s saw this as a priceless opportunity to market their new BTS meal and curated its own meteor light in PURPLE, which is also the colour of the K-pop boy band.
This social media post became so viral that people actually started speculating that the original meteor shower pictures were planted by McDonald’s in the first place.
Learning? The role of digital marketers has transformed. Digital marketers are now responsible for keenly observing the latest themes and trends of the domain and leveraging anything that seems content-worthy. An online digital marketing certification course can help you unlock your creative side and delve deeper into curating such campaigns.
- The Whopper Engaging in a Fight With Burger King
Source: Twitter
This campaign is going to blow your minds, just as it blew the minds of every netizen.
The fast-food wars have taken an interesting turn, and it seems like The Whopper, Burger King’s best-seller, has a serious issue with the brand’s new launch.
Recently, Burger King introduced a new favourite – the Ch’King sandwich, and it seems like the Whopper is really not happy about it. The Whopper has made a Twitter account just to get back at Burger King in its efforts to steal the thunder of Ch’King.
The Burger King’s original Twitter account tried to calm down the Whopper, even offered a truce, but it seems like the Whopper is looking for another job.
Learning? Burger King cleverly showcased a digital war between the two titans, i.e., the Whopper and the Ch’King, indirectly advertising the latter. It may seem like the Whopper is trying to steal the spotlight from Ch’King, but ended up making the sandwich its new best-seller.
In retrospect, it all goes back to the basics. And the XLRI digital marketing online course can help you understand the basic concepts of digital marketing to be adept at curating such compelling and engaging digital media campaigns.
- Gucci — From Sleek and Premium to Insta-Worthy and Progressive
Source: https://www.telegraph.co.uk/luxury/mens-style/gucci-mens-autumnwinter-2020-nostalgic-new-mood-alessandro-michele/
In 2010, Gucci was a highly successful brand. However, its audience was ageing. The proactive and bold aesthetic that once made Gucci famous was not working anymore. The problem was that it wasn’t appealing to Millennials because of its cultural differences.
In 2015, when Marco Bizarre took over as CEO, Gucci became more contemporary. To emphasize the progressive mindset, Gucci focused on a new Instagram communication style, polished its logo, and embraced the stance on gender fluidity. And since the launch of its digital marketing vertical on social media, Gucci has turned into a highly lucrative brand that is engaging its audience with its glossy and quirky posts.
Learning? Gucci had to adapt to the latest trends of the business world, which were pointing the brand in the digital direction. Bizarre looked at this as an opportunity to transform the brand’s communication, and clearly, the brand repositioning strategy bore fruit. Today, Gucci has over 44.5 million followers on Instagram, 20 million on Facebook, and 6 million on Twitter.
- Starbucks — It’s Not Just Coffee. It’s Starbucks
Source: https://slideplayer.com/3550891/12/images/slide_1.jpg
Did you know that the coffee beans used in Starbucks coffee comes from selected farmers and fall under the category of 3% of the world’s best beans?
Starbucks has set itself apart by boasting of its coffee quality and fair trade. Furthermore, the latest campaign also highlights the message that the brand is offering more than just coffee; it’s offering camaraderie, social interactions, and a place to relax.
Learning? Starbucks adapted to social media, which has become one of the biggest marketplaces in the cosmic world of marketing. The brand has effectively positioned itself as a home away from home and made coffee a vital element of everyday life.
- Zomato — Safety Levels: Mom Approved Campaign
Source: https://mediasamosa.com/2020/07/16/zomato-tvc-safety-measures/
When everyone was afraid to order food online during the pandemic, Zomato launched a digital marketing campaign showcasing a typical quarantine meal.
The ad entailed a kid who was bored of another day of homecooked meals and decided to treat himself by ordering food from Zomato. And every time he ordered the food, he said it’s from his neighbour’s mom cooking these meals.
Learning? From this advertisement, Zomato cleverly showcases that the brand is ensuring safety as a priority at every step. The campaign went viral on YouTube, Hotstar, and Voot. Ranging from delivery partners wearing masks, temperature checks, to sanitization stations, and mandated use of the Aarogya Setu app, stringent safety checks were introduced, which was critical during the pandemic.
The Learning Season is Upon Us
Digital marketing is on a whole new level; the domain is witnessing a boom that has never been seen in any other industry in the past decade. As a result, professionals all over the globe are trying to make a successful career in digital marketing.
Wait, are you striving to do the same? Then why not look for an online digital marketing certification course? Yes, an online digital marketing course can help you understand the intricacies of building an engaging and compelling campaign. And not just that, these courses also allow you to explore your creative side by working on different projects.
The XLRI digital marketing online course is one such course that can set you apart from the crowd. So enrol for the best digital marketing course online TODAY!