To enhance the product value for total client satisfaction is every organisation’s end goal. The target markets of various industries are ever-changing in their needs to conform to society’s standards, fads and issues.

Business data analytics helps the company to stand out in the competition through exceptional innovation of ideas and deliverable products, which would instantly attract customers. Analytics online certification courses improve the skillsets of business analytics managers in smart decision making which leads to organisational efficiency.

Business analytics covers four significant domains of study:-

• Databases and Data Warehouses

Databases and data warehouses serve as the epicentre of business analytics. The process of analytics begins with storing the data correctly in operational databases and guaranteeing data integrity. The data analysts must comprehend the core concepts of database design and its implementation at all levels. Analytics online certification courses can provide keen insights into the conceptual, physical and logical modelling of business analytics.

Job Profile

Databases and data warehouses job role is critical to a company’s ability to make sound business decisions. A data warehouse analyst collects, mines, analyses, and supports the business leverage the data stored in data warehouses. Online business analytic course from IIM Kozhikode can give a quick boost to the analytical and problem-solving skills of entry-level data analysts.

The fowling are the salient responsibilities of a data warehouse analyst:-

• To research and recommend tech solutions related to data warehousing, importing, reporting, and other business concerns.
• To combine forces with business intelligence team members and developers and interpret data requirements into logical models.

• Descriptive Analytics

Descriptive analytics quantitatively reports the essential features of organisational data. Descriptive analytics targets to summarise a sample using statistical modelling. The business world is much dependent on descriptive analytics reports which provide a historical examination of an organisation’s operations, financial, sales, customers and stakeholders.

Descriptive analytics is the essential piece of business intelligence procedure of parsing historical data to get an in-depth understanding of the changes in the business eco-system.

Job Profile

Business analytics managers make nuanced strategic decisions based on the performance analysis, a core concept of descriptive analytics. Analytics online certification courses help business professionals to obtain an integrated view of performance and the market trends on which to pivot business strategy.

• Prescriptive analytics

Prescriptive analytics can benefit the movie and airlines industries to augment their revenues, ensuring the balancing of the price-demand matrix. Aspiring data analytics professionals can enrol in online business analytic courses from IIM Kozhikode to get latest updates in computational modelling, algorithms and machine learning which are the heart of prescriptive analytics.

Job Profile

Business data analytics professionals employ prescriptive analytics to make decisions based on available data. The most commonly used models include sensitivity analysis, linear programming, goal programming and simulation modelling.

Summary

Business analytics promotes a company culture of high performance and teamwork where employees can share their insights and mould the decision-making process. Companies using various domains of business analytics can determine the right steps needed to accomplish new goals.