X
    Categories: marketing analytics

Business Analytics & Big Data Syllabus from IIM Kashipur

Data generated by humans and machines has witnessed an exponential growth in the last few years. Businesses are no exception to this phenomenon and are beginning to tap the hidden knowledge using Analytics and Big Data.

This course will help the participants apply the concepts of big data analytics and statistical applications to varied aspects of managerial decision making. Participants will understand how big data technologies and data mining techniques enable data driven decisions. Participants will learn to apply popular and contemporary technologies in the big data ecosystem and statistical packages for applications such as predictive analytics, social network analytics, sentiment analytics, market segmentation etc. Participants will also gain knowledge about production grade analytics and best practices using open-source programming language and machine learning frameworks. The program will particularly benefit participants interested in a career in data science, analytics and consulting.

The Executive Certificate Programme in Business Analytics and Big Data will include lectures and learning material on the following topics.

  • Introduction to Big Data and Analytics
  • Data Diagnostics Using SPSS [Hands-on]
    • Descriptive statistics
    • Inferential statistics
  • Business Analytics [Illustration with Palisade decision tools]
    • Applications in Corporate Finance
    • Applications in Accounting
    • Applications in Marketing
    • Applications in Operations
  • Introduction to “R” [Hands-on]
  • Regression Analytics using “R” [Hands-on]
  • Classification Techniques using “R” [Hands-on]
  • Clustering using “R” [Hands-on]
  • Ensemble Methods using “R” [Hands-on]
  • Econometric Analysis using “R” [Hands-on]
  • Dealing with Unstructured Data – Using “R” [Hands-on]
  • Text Analysis on Twitter Data
  • Sentiment Analysis
  • Social Network Analysis – Using “R” [Hands-on]
  • Market Basket Analysis – Using “R” [Hands-on]
  • Data Visualization using “Tableau” [Hands-on]
  • Big Data Ecosystem
    • Foundation Principles
    • Hadoop
    • Impala
    • Hive
    • Spark
  • Setting up a Big Data Cluster in Amazon ECS or Similar
    • Introduction to Big Data Stacks
    • Deploying Big Data Cluster
  • Staging and Managing Big Data [Hands-on]
    • Introduction to Data Warehousing
    • Introduction to ETL components and Scripting
  • Data Science and Big Data – Using “Python” [Hands-on]

The changing landscape of businesses around the world has paved the way for the big data wave. Data Analytics is not something-new-to-try anymore; it is increasingly becoming an indispensable strategy for businesses.

Organizations are now harnessing their data and using it to identify new opportunities with big data analytics. The big data tech market forecast report by Forrester reveals that usage of big data tools like Hadoop is increasing 32.9% year on year. As a result, the lookout for professionals skilled in Big Data tools & technologies is on the rise.

If you are looking to switch to an exciting, fast-paced and rewarding career, you should build one in Big Data Analytics.

These big data analytics courses will help learners understand how managers use big data analytics to draw insights, formulate & solve business problems and support managerial decision making. It also introduces professionals to the concept of big data and how it can help business drive decisions, innovation and productivity. This is a 4-month long online course that is best suited for executives planning careers in analytics, targeted marketing, predictive modelling and strategic consulting.

Some of the other benefits of this course are:

  • Opportunity to earn a Certificate of Completion
  • Hands-on practical exposure to Data Mining and Data Visualization tools
  • Learn how to use & apply select data analytics software
  • Guest lectures by Industry experts to provide practical insights into real-life challenges

Big Data Analytics is turning out to be one of the most trending career options of this decade. Fill in your details and we will get back to you with more information on the course at the earliest.

More Information:

Big Data Analytics Market – Growing or Slowing?

Prosperous Data Science Careers in the Digital Age

How is Big Data Analytics Different from Data Science?

Big Data Analytics is Shaping the Success for Businesses

Top 50 Interview Questions and Answers for Analytics Freshers in 2022

Karan :