- Does your website need more traffic?
- Is your bounce rate too high?
- Is your social media not helping with conversions?
Well, if that’s the case, you need to up your digital marketing game now. And, to do that, you need to understand the power of videos. No matter which course you take, your job is to tell a better story, a story that will stick with the audience. And, there’s no better way to narrate a story than publishing videos.
By 2022, 80% of internet traffic will be from videos.
And, if you are not utilizing the video platform, you are seriously missing out. To get the latest updates and follow digital marketing trends, you can pursue an online course in digital marketing. But, this guide will get you started!
Videos, Acting as a Game-Changer in Digital Marketing Strategy
- Videos Help People Find You on Google
Videos are your window of opportunity to get seen in the Google search results.
Videos are showing up more than they used to in Google search results. By consistently utilizing YouTube for your business, you can not only increase customer engagement, but you can also show up in the top search results in Google.
- Expose Your Brand to a Huge Audience
YouTube has approximately 30 million visitors per day.
These staggering stats should alone be enough to make the switch. YouTube is the second-largest search engine after Google. And it’s only growing. Year after year, more and more people are spending time on it. Perhaps it’s time for you to join the herd. Pursue an online course in digital marketing and get a hold of all the latest tools and methodologies to promote your brand.
- Acquire Qualified Traffic
Not every visitor is going to click-to-buy, so you need qualified traffic.
What businesses fail to comprehend is that getting a million hits on your website is not going to do the trick. It’s the ones that click to buy that matters. When people go on YouTube, they don’t just stumble upon your page, they type something in the search bar, and then your brand pops up. So, you need a strategized marketing strategy to reach your target audience. For expert guidance, pursue an online course in digital marketing or go for marketing online training programs.
- Videos Have Higher Conversion Rates
A video is 12 times likelier to be watched as compared to regular text-based content.
Videos can evoke emotions like no other form of online content. They can make customers think and feel. And if they make them think and feel, people are not likely to forget those videos. That’s so much more than can be said about say content marketing or Facebook posts.
Get People to Take Action with YouTube Videos
Managing your online presence will be so much easier with the right marketing online training. That’s where online courses come in. By exposing you to the world of digital marketing, these courses offer exclusive marketing online training to help you excel and remain unparalleled. So, pursue an online course in digital marketing and get people to take action.