Digital Marketing has emerged as one of the most popular job fields in modern times. Thanks to the tremendous internet boom in India in the last couple of years, this has been dominating the Indian market and is expected to grow manifold in the coming few decades. This is one of the reasons why a large number of the country’s job aspirants are attending online digital marketing courses. All they want is to gain proper knowledge of this domain and hone their skills for getting success in the field. If you are interested in building a successful career in the domain of digital marketing, make sure you join the best digital marketing course from Talentedge that offers various programs in collaboration with leading Indian and global institutes.
If you have completed the program and are planning to apply for jobs in leading companies, here are the top 50 interview questions you should be well-prepared to answer in the interview.
Also Read: On-Page SEO vs Off-Page SEO
Digital Marketing Interview Questions and Answers
1. What do you understand by digital marketing?
Ans: Digital marketing, also known as online marketing is an amalgamation of all marketing strategies that use the internet. This includes promoting your products and services through search engines, social media, email, websites, etc.
2. What are the different types of digital marketing?
Ans: Different types of digital marketing are:
- Search Engine Optimization (SEO)
- Social Media Marketing (SMO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Content Marketing
- E-commerce Marketing
- Email Marketing
3. How is digital marketing beneficial for organizations?
Ans: Promoting a brand in the digital space makes it easier for a company to interact with the audiences directly and know their buying preferences.
4. How digital marketing helps in website traffic?
Ans: Digital marketing is about making a brand more visible on the internet. One of the most popular ways to do so is by bringing the company website into the SERP. Thus, various online strategies such as SEO, SEM, web optimization, etc. are applied to rank website content on relevant keywords.
Also Read: Best SEO strategies for 2023
5. What is SEO?
Ans: SEO is short for Search Engine Optimization. It is a process of increasing the website traffic by promoting the web pages on search engine results.
6. What are the different types of SEO?
Ans: SEO can be divided mainly into three types:
- White Hat SEO: It uses relevant techniques such as high-quality content, link acquisition, web optimization, etc.
- Black hat SEO: It is about exploiting weaknesses in the search engine algorithms to rank your content in SERP. This includes link spam, keyword stuffing, etc.
- Grey Hat SEO: This practice is a mix of both of the above.
7. How is SEO different from digital marketing?
Ans: Digital Marketing is a broader term that encompasses SEO. The former has a lot of elements, while the latter is mainly focused on organic marketing. Thus, we can say that SEO is an important aspect of digital marketing.
8. What is the difference between SEO and SEM?
Ans: SEO helps your website to rank higher in the search engine result page organically, while SEM (search engine marketing) is about paying for having a space on the result page.
Also Read: What is SEO in Digital Marketing?
9. Explain the role of keywords in digital marketing?
Ans: Keywords are probably the most important element of Digital Marketing. Without proper keywords on the page, it becomes extremely difficult to rank in the search result. Online marketing tactics are bound to fail without the use of keywords.
10. Which are the key areas where keywords should be used while optimizing content?
Ans: Some of the best areas where you should use keywords to rank better are:
- Website URL
- Website Title
- Meta Title
- Heading
- First Paragraph of the Content
- Body Texts
Also Read: How to Create SEO-friendly Content?
11. How do you differentiate between marketing and branding?
Ans: Marketing is about promoting your products and services to activate the potential buyers, while branding is a long-term strategy of making the audience aware of who you are and what your company stands for. In an ideal circumstance, branding should be done prior to marketing.
12. What are the most effective ways to increase website traffic?
Ans: Some of the most popular ways of increasing website traffic are:
- SEO strategies
- Content optimization
- Paid search
- Getting backlinks from prominent sites
- Guest blogging
- Email marketing
- Long-tail keywords usage in content
13. What are the most effective digital marketing strategies?
Ans: Some of the most common and effective digital marketing strategies are:
- Website management
- Maintaining special media presence
- Consistency in online presence
- Regular content posting on the website
- Google my business
- Helping the buyers easy to reach you
Also Read: Role of an SEO Expert in Digital Marketing
14. What are on-page and off-page optimization?
Ans: As the names suggest, on-page optimization is about growing the traffic of your own website by using better page title, meta description, etc., while off-page optimization includes practices such as acquiring backlinks from authority sites, promoting website on social media, guest blogging, etc.
15. Name some of the off-page SEO tools you use for backlinking?
Ans: Some of the most common off-page SEO tools for backlinking purposes are Semrush, Ahref, Backlinkwatch, Alexa, Ravan, etc.
16. Briefly explain PPC.
Ans: PPC, short for Pay Per Click, is a way of advertising where the advertisers pay the publisher or the website owner for every click on the ad.
Also Read: How to Effectively Use Digital Marketing Tools?
17. What are some important PPC Tools?
Ans: Some of the important PPC (Pay Per Click) tools are:
- Keyword Planner
- SEMrush
- Adwords Editor
- Optimizely
- Unbounce
18. What is Google AdWords?
Ans: Adwords is Google’s online advertising service platform that helps digital marketers connect with their customers easily. It is probably the world’s most popular PPC advertising system. Through this platform, businesses can give ads on the web.
19. Name 10 important Digital Marketing Tools.
Ans: Some of the useful digital marketing tools are:
- Moz
- Google keyword planner
- Google trends
- Keyword discovery
- RankWatch
- SEMrush
- HasOffers
- MailChimp
- Submit express link popularity
- Buffer app
20. What is the character limit on google AdWords?
Ans: The character limits for headlines and sub-headlines are 30 characters and 90 characters respectively.
Also Read: Developing Digital Marketing Strategy in 2023
21. What are the techniques to improve conversion rates?
Ans: In order to better conversion rates, one should keep testing the landing pages and other various elements of the websites. This includes checking the functionality, layout, and style of the pages.
22. What are the limitations of online marketing?
Ans: Online marketing has a range of limitations that might be an issue when one depends completely on this mode. Extreme competition is one major factor behind this, since getting noticed on the internet has become an uphill task. In addition, digital analytics is accurate only to a certain level. Getting the correct picture of people’s buying preferences is becoming a tedious task for marketers, thanks to the huge amount of data available.
23. What is email marketing?
Ans: As the name suggests, email marketing is a form of online marketing that attracts the target audience through emails. Through this method, the marketers aim to convert leads into customers.
Also Read: A Step-by-Step Guide to Digital Marketing
24. What do you understand by content marketing?
Ans: Content marketing is one of the most popular marketing strategies that focus on valuable content creation to attract and retain customers. Along with cost-cutting, this strategy helps in increasing sales and audience trust.
25. Which factor plays the most important role in ranking a page on Google?
Ans: Keywords, proper page optimization, backlinks, and other factors play the most significant role in ranking a page on Google.
26. How would you define a responsive web design?
Ans: Responsive web design is crucial for the effective performance of pages on multiple devices such as desktop, mobile, and tablet.
Also Read: Skills Every Digital Marketing Professional Must Possess
27. Why do companies prefer online marketing over the traditional mode of marketing?
Ans: The popularity behind online marketing is the fact that it is affordable and reaches more people in seconds. Companies can make a buzz about their products in just a few hours.
28. What role does social media play in digital marketing?
Ans: Social media has become a major platform for sharing your product and services’ details to achieve marketing and branding goals. In addition, it helps in increasing website traffic and making conversations with the target audience.
29. What is AMP?
Ans: AMP is short for accelerated mobile pages. Through this, you can make your web pages lightweight and fast-responsive for mobile devices. It helps marketers to create pages mobile-friendly.
Also Read: Kick-Start Your Career With The Best Digital Marketing Course
30. What is the role of keywords in SEO?
Ans: Keywords play a central part in SEO. They are very important for ranking a page on Google and other search engine platforms. Before posting content on your website, make sure it is rich in keywords.
31. Define CTR in layman’s terms.
Ans: CTR is short for click-through rate. It represents the ratio of total clicks and the number of impressions. To calculate the percentage point, multiply it by 100.
32. Four C’s of digital marketing. How would you define them?
Ans: The four C’s of digital marketing are:
- Customer: Who view the content
- Content: What you want to deliver
- Context: Reason why customers view the message
- Conversation: The talk between a brand and the customer
33. What strategies do you use to rank your webpage on a difficult keyword?
Ans: There are a lot of things you can do to rank on difficult keywords:
- Proper keyword research
- Content optimization
- Use long-tail keywords
- Use eye-catching titles
34. What are the main differences between AdWords and Adsense?
Ans: AdWords is an advertising platform, while Adsense is for publishers to place their websites on Google searches.
Also Read: Types of Digital Marketing Channels and Their Uses
35. How to measure ROI?
Ans: ROI is short for return on investment. It can be measured by the following formula
ROI= (Sales Growth – Marketing Cost) / Marketing Cost
36. What role does YouTube play in online marketing?
Ans: YouTube helps in presenting a better picture of a brand by creating videos that catch audiences’ attention. This also boosts site traffic and helps in creating brand awareness.
37. Differentiate between page views and sessions.
Ans: Page views are the total number of clicks on a particular page, while sessions are the total number of times a user is active on your site within a period of 30 minutes.
38. How is a backlink different from a hyperlink?
Ans: Backlink is a link that navigates to another website, while a hyperlink is just any form of a link.
39. What is domain authority? What steps should one take to improve domain authority?
Ans: Domain Authority (or DA) is a search engine ranking score that predicts the probability of a website ranking in SERPs.
Also Read: What Separates Branding from Marketing and Sales?
40. What factors does page ranking depend on?
Ans: Some of the major factors impacting page ranking are:
- Page speed
- SEO optimization
- User experience
- Domain age and authority
- Secure and accessible website
41. Can you name a few email marketing tools?
Ans. Campaign Monitor, Litmus, and MailGenius are some of the important email marketing tools.
42. Do you know something about WebMaster tools?
Ans. Google Webmaster Tools are a set of online essentials that help make a website user-friendly by improving its health — one of the basic factors responsible for website ranking in SERPs.
Also Read: Understanding The A-Z of Sales And Marketing
43. What is the difference between EPC and CPC?
Ans. CPC stands for cost per click, while EPC is short for earnings per click.
Below are some of the career and experience-related questions you might be asked during an interview. You must also be prepared for such personalized questions. For these questions, you can give answers according to your experience.
44. How do you stay updated with the latest trends in digital marketing?
Ans: There are various ways to stay updated with the latest digital marketing trends, such as by subscribing to different blogs and email subscriptions. Plus, there are a number of YouTubers who keep sharing recent developments in the field.
45. Where do you see yourself standing on a scale of 1 to 10 based on your knowledge and understanding of digital marketing?
Ans: Give a personalized answer, making sure you don’t exaggerate. Give an honest answer, backed by a proper clarification. The interviewer just wants to know whether you are aware of your strengths and weaknesses.
46. What will you do to draw a potential customer’s attention through social media?
Ans: The most effective way to draw my customers’ attention is by posting innovative content and displaying it correctly. The more catchy your creatives are, the better are the chances people will be attracted to your brand.
47. What are the things you want to change in digital marketing?
Ans: Although digital marketing is quite a level-playing field for marketers, the one issue I want to resolve is the loopholes people always find to achieve quick success.
48. Do you know something about viral marketing?
Ans: The viral marketing strategy has become very popular in the last few years, It refers to promoting your brands on social media and creating a buzz by spreading information about the products and services.
49. What are the skills needed for digital marketing?
Ans. In order to succeed in the field of digital marketing, one must have technical knowledge, in addition to basic writing and editing skills. A creative brain is a must if you’re aspiring to get success in this domain.
50. How have your educational degrees benefitted you in your career?
Ans. The answer to this question will depend on what courses you have attended. You should mention the digital marketing course you took to better your skills in the field. Also mention how your college environment helped you in opting for digital marketing as a career.
More Information:
Giving brand voice brand management 101
The Beginner’s Guide to Brand Management
What Skills do you need for Digital Marketing?
Get The Edge With An Online Digital Marketing Course
10 Best Digital Marketing Courses to Advance Your Career
Practical Tips for Successful Branding, Sales, and Marketing
Benefits of Digital Marketing Courses for Working Professionals
IIM KASHIPUR Executive Development Programme In Strategic Marketing Management
