In an ever-competitive business scenario, brand managers are a crucial workforce in an organization, responsible for creating a lasting impression about the brand. However, the question to ponder is when is the right time for a start-up to hire a brand manager? Does an early start-up focus on brand management? If you have similar questions in your mind, here is your definite read. Know here why you should have a brand manager in an early start-up, and how important they are.

How can Brand Managers help a start-up?

Shaping the business: First and foremost, the brand manager can greatly help in shaping the business for the start-up. It is the responsibility of the brand manager to understand the market dynamics and consumer behaviour which in turn will help in the right market positioning of the brand.

Better product clarity: The brand manager will understand the product intensely and make it fit for the consumer’s requirement. The individual can largely help in making the brand likeable for the consumers in its user interface, technical interface etc.

Brand Communication: First impression is the best impression. For a start-up, the brand manager creates an effective communication strategy since its inception to create a lasting impression in the customer’s mind.

Ensure future growth: An expert brand manager will be capable of creating an efficient brand management strategy, which is very crucial for the future growth of the start-up. The individual works closely with different departments and keeps them enthused about the work by giving holistic inputs.

Why work as a brand manager for a start-up?

There is nothing more exciting than creating a brand from scratch if you are passionate about brand management.  A start-up environment offers the brand manager great scope for learning and experimentation while building a brand. Maintaining the integrity of the brand is no walk in the park, and it is a challenging job which requires finer insights and excellent understanding of the market.

If you are considering a colourful career in brand management, take your first step by completing a certification course in marketing management. There are various courses in branding available online to improve your career prospects as a brand manager in the fast-emerging start-up world. Start exploring!

More Information:

The Beginner’s Guide to Brand Management

Marketing & Brand Management from MICA

What are the Roles & Responsibilities of a Brand Manager?

Specialization in Brand and Marketing Communication from MICA

What are the Skills that Upcoming Brand Managers Need to Develop?

IIM KASHIPUR Executive Development Programme In Strategic Marketing Management