Media & Entertainment (M&E) Industry has changed the outlook for itself by evolving into the substantial contributor to the Indian economy (1473 billion INR (EY-FICCI, 2018) market. This evolvement also expects advance skills from the domain professionals to contribute and promote the business growth, build effective brand communication strategies and depict in-depth understanding of nuances in business of media.
Industry aspects like M&E ecosystem, cost functions, revenue functions, distribution, sales practices and media planning have seen a constant upshoot in their demand. Thus, it becomes obligatory for mid-career media & entertainment industry professionals and enthusiasts to adapt a skillset that can keep up with the growing demand of this industry.
1-year PG Certificate Program in Media & Entertainment Management from MICA is drafted to meet the growing requirement of expert skills for performing well in M&E ecosystem, cost functions, revenue functions, distribution, sales practices and media planning.
Some of the gains which can be derived out this program are:
- Upon successful completion, participants will be awarded a PG certificate & alumni status from MICA
- Understand evolving brand communication, in response to changes in consumers’ buying behaviour, including consumption of media & entertainment
- Gain knowledge about aspects like M&E ecosystem, cost & revenue functions, distribution, sales practices, media planning & buying etc.
- Contribute and partner in the growth drive of Print, Events, Radio, Television, Animation-Gaming-VFX, Films, OOH, Sports
- Become part of a rapidly growing Media & Entertainment industry that stands tall at 1473 billion INR (EY-FICCI, 2018) market
- Opportunity to interact with MICA’s faculty face to face with 5-day on-campus module and also experience the prestigious campus
Here is a comprehensive list of modules covered under the PG Certificate Program in Media & Entertainment Management from MICA –
- Introduction to Media and Society
- Media Ecosystem
- Business and Economics of Media
- Brands – how brands are communicating with consumers today
- Media Mix – Strength of Each Media Platform
- Business of Media – Print, Events, Radio, Television, Animation-Gaming-VFX, Films, OOH, Sports
- Cost Functions – Media Platforms
- Revenue Functions – Media Platforms
- Distribution Functions – Media Platforms
- Consumer behaviour and Insights
- Communication Planning, Media planning and buying. Audience
- Integrating Digital, POE Media, Programmatic buying, Importance
- The importance of content. Paid content and consumer generated
- Media Laws and Ethics
- Sales Practices in M&E Industry
- Business of Print – In-depth Understanding
- Business of Radio – In-depth Understanding
- Business of TV – In-depth Understanding
- Business of Digital – In-depth Understanding
- Business of Events – In-depth Understanding
- Business of Films – In-depth Understanding
- Business of Gaming – VFX – Animation – In-depth Understanding
- Business of Sports – In-depth Understanding
- Media Analytics
- Future of Media. Media business challenges
So if you aspire to climb up the hierarchy in the Media & Entertainment industry or aspire to be a part of this rapidly growing business, then these skills can become an imperative part of your CV. Enrol yourself for the 1-year PG Certificate Program in Media & Entertainment Management from MICA.
Fill in your details and we will get back to you with more information on enrolling for this online course in Media & Entertainment Management.
More Information:
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Guidelines for a Successful Business Management Career
Career Prospects After a Business Management Certification
What are the Essential Skill-Sets for a Career in Business Management?