Marketing is no longer about knocking door to door, handing out flyers.
- It’s about communicating and engaging with customers.
- It’s about realising what resonates best with them and why.
- It’s about delivering what they are looking for.
- It is not asking them to buy, but building trust so that when the time comes to decide, they willingly choose the product you are promoting.
Digital marketing is no different; the only difference is that the dialogue occurs over the internet.
While soft skills like communication and persuasion are essential to become a thriving digital marketer, there are hard, domain-related skills that employers are looking for. Let’s discover some of these skills you’ll need to possess and how a digital marketing course can help you acquire these.
Domain-Related Skills
- Marketing Analytics
No matter the facet you choose in digital marketing, Google Analytics will be your best friend.
Knowledge on how to monitor and report via such tools is the first thing every potential employer will look for. Learning about Google Analytics is the easy part. However, gathering and using that information to help your organisation gain insight into consumer behaviour, that’s where it gets tricky.
Not to worry, a credible digital marketing course can solve this problem. By helping you understand how digital marketing affects consumer behavior, digital marketing courses can allow a comprehensive knowledge of the domain.
- SEO Skills
The first question the interviewer or potential employer will ask you is going to be about SEO.
Organisations investing in digital marketing are concerned the most about SEO. Why? Because it’s organic, not farm-fresh organic, but free organic.
That’s right; search engine optimisation is all about increasing website traffic by leveraging un-paid tactics like promoting blogs, impressive landing pages, and most important of all, targeted keywords.
If this is the facet of digital marketing that fascinates you, look no further, the digital marketing course MICA is the ideal choice. An internet search for “digital marketing course from MICA, Talentedge” is all you need.
- Content Curation and Editing Skills
Content is the King, Queen, Ace, and Jack of the digital space.
Content is what fuels every digital marketing strategy. So evidently, you must have prowess in curating engaging and informational content. And not just that, if you are having your content created by outsourced writers, you must know how and what to look for while editing a piece of content.
Furthermore, sometimes, you’ll be required to edit or update an old blog post. What are you going to do then?
These are the situations where strong content curation and editing skills will come in handy. A digital marketing course can give you a sneak peek into content curation and editing. However, for comprehensive knowledge, you need to enrol for a writing and editing course.
- Email Marketing Skills
How many emails do you receive every day, be it from your bank or apps you are using?
Emails have become the new SMSs for businesses looking to engage their audience. That is why potential employers will look for email marketing skills on your resume. You must know how to curate concise newsletters with engaging content and not to mention, an enticing subject, so readers are forced to open the email.
The digital marketing course MICA can help you understand the intricacies of email marketing. However, if you are looking to go into content curation, a writing and editing course is recommended.
- CRM Skills
Customer Relationship Management is perhaps one of the most critical skills to possess for a thriving digital marketing career.
You’ll be required to monitor and maximise customer experience. To do that, you must understand customer interactions and connect with them personally and emotionally. Furthermore, if you want customers to promote your brand, you’ll need advanced skills to help you enhance customer service management.
By honing your empathy and communication skills, the digital marketing course MICA, offered on the Talentedge platform, can help you do just that.
- Copywriting Skills
Copywriting skills are different from regular content writing skills. You’ll be required to create concise and crisp messages that share across the brand’s message and engage the reader as well.
You must be receiving push notifications and SMSs from apps like Zomato, Swiggy, and Dominos. Have you ever noticed how these brands are continuously working towards enhancing their content strategy?
The enticing push notifications, the interesting SMSs comprising Bollywood songs and famous dialogues from movies you receive, that’s copywriting.
If that’s something you are interested in, a career in this domain is highly rewarding. Employers are ready to pay huge compensation to professionals who have prowess in copywriting.
Other, Yet Critical Skills
- Tech Savviness
How do you expect to be an in-demand digital marketing professional without knowing how to use the technology?
You must know how to use technologies such as WordPress, Content Management Systems, Google Analytics etc. Honestly, that about sums it up about tech-savviness. You can acquire this skill set by enrolling for a credible digital marketing course and land that dream job you are chasing.
- An Out-of-the-box Thinking
- Do what others are not even thinking about.
- Go beyond the idea of merely promoting a brand or product; think about the emotions and problems it solves.
Who would have thought to use yummy food noises that people make to engage customers? Swiggy did.
Who would have thought to use a mouldy whopper image to attract the audience? Burger King did.
Out-of-the-box thinking can go a long way into a lucrative digital marketing career.
To Wrap it Up
There are several benefits to building a career in digital marketing. However, you need solid skills and knowledge of the domain to thrive in this field. A credible digital marketing course is what you need to kick-start. You can scour the internet for digital marketing courses and find one that covers the facet you are interested in. You can also choose to enlist for the digital marketing course MICA to gain a 360-degree knowledge of the domain.