• Are your digital marketing plans not effective?
• Are you unable to target the right audience at the right time?
• What are you not looking at? What’s going wrong and where?

Curating a digital marketing strategy requires consideration of the big guys, also known as SEO and social media. It requires par knowledge and experience into the domain and a deep understanding of your target audience.

So, are you doing it right?

Let’s see…

What Comprises a Robust Digital Marketing Strategy?

There are many ways you can engage customers, a lot of platforms, a whole bunch of techniques, and everything. Making sense of it might seem daunting considering the complexity and competition in the digital domain. However, a credible digital marketing course in India can help you gain an extensive and comprehensive introduction to the basic concepts of digital marketing.

With that being said, let’s move on to what a digital marketing strategy MUST include.

• Search engine optimisation (SEO) – the practice of improving a website’s overall ranking in top search engines like Google and Bing using organic techniques
• Content marketing – creating and publishing useful as well as engaging content curated to attract, educate, and maintain your target audience.
• Social Media Marketing (SMM) – the practice of promoting a product/service on social media platforms.
• Pay-per-click advertising (PPC) – comprises marketing via online ads. You need to pay each time a user clicks on one of your ads.
• Email marketing – using email as a way of reaching out and nurturing potential as well as existing customers.

These are all digital marketing techniques you can and must leverage.

Want to learn more?

Enrol for a credible digital marketing course in India. One such online course you can rely on for expert guidance is the digital marketing course XLRI. Offered on the Talentedge platform, this course aims to provide in-depth knowledge and practical application to every professional looking to upskill or advance their knowledge in the domain.

Tips to Keep in Mind While Devising a Solid Digital Marketing Plan

1. Deeply Understand Your Customer

Your digital marketing strategy will not be effective no matter what if you don’t have a clear understanding of who buys your product, when, and from where. Dig deep and explore various markets in order to understand what their likes and dislikes are.

By curating your target audience’s robust profile, you can define the channels you can leverage, speak their language, understand their pain point, create useful personas of each demographic, etc.

1. Focus on the End Result

Yes, a digital marketer’s role and responsibility are to develop, implement, and manage marketing campaigns that promote a company or brand and its product or services. However, you must never lose sight of the need that the product/service fulfils.

• What matters here is who you are marketing to, and why.
• You need to understand their pain areas and give them the ultimate solutions that your product has to offer.

1. Leverage Engaging Content for Lead Generation

There may be several ways to generate more leads. However, one method that has been proved to be the most effective time and time again is providing valuable content and distributing it appropriately.

Combine your digital marketing efforts with engaging content, and voila, you’ll have hit the goldmine.

Especially when that content is tied to a landing page, you can boost your conversion potential. You can learn in-depth about the importance of content curation and devise a content marketing strategy by pursuing a credible digital marketing course in India.

1. Go Live and Use Audio

Today, your target audience, no matter the demographic, prefers to listen rather than read.

Content curation still is and will be the most effective way to get into the good books of Google. However, if you want to engage your audience, high-quality audio and video content is the way to facilitate education and stick your message in people’s minds.

One such online course you can leverage to gain in-depth knowledge about digital marketing and its techniques is the digital marketing course XLRI. Boasting of a well-crafted curriculum which is delivered LIVE by the eminent faculty of XLRI, the digital marketing course is the ideal choice.

1. Focus on Mobile

It’s an old trick, but with a new vision – market where your customers are.

No one searches on Google from their laptops anymore, unless they are at work or have it in front of them. So prepare your landing pages, content, and advertisements in a way that they are mobile-friendly.

For instance, when you create landing pages, you tend to include paragraphs of content to better explain the product or service. It may seem not too much on a laptop, but on a mobile device, it may get boring, and you’ll end up losing a potential customer.

1. Use Content to Show Authority & Authenticity

Don’t just post on social media just for the sake of it. Curate content to share the company’s values and mission. You can leverage personal or IGTV videos on Instagram, including interactive elements like behind the scenes or bloopers before a product launch.

You can also use podcasts or written interviews to generate content to ensure that you have SEO-optimised content out there on the world wide web. To learn more about such techniques, you can enrol for the digital marketing course XLRI. The best part? There is no such minimum requirement when it comes to enrolling for a digital marketing certification. Most digital marketing courses require you to have a graduation or diploma and proficiency in English.

The Bottom Line

The tactic with any digital marketing campaign is that you must stay aligned with the company’s primary objective, not just the product you are promoting. Focus on the benefits that the customer will gain or the problem it will solve. Understand what ticks them and stay on top of social trends.

The ideal and cost-effective way to stay on top of digital marketing trends is by enrolling for a digital marketing course in India. Experts all over the world are recommending the digital marketing course XLRI offered on the Talentedge platform.

So what say? Want to beat the digital marketing challenges of tomorrow and become an effective digital marketer? Enrol for the digital marketing course XLRI and get on with it TODAY!