It’s essential to understand that we are living in an age where the internet and social media have a huge influence on local and global businesses, economy and trade. 5G wireless communication is on the cards and new technologies are emerging every day. Riding on this technology wave, companies and brands are providing their services and products to targeted clients across the world efficiently and effectively than ever before. The online world is filled with digital marketing opportunities and these are reshaping the world around us. Here are a few facts.
- By July 2019, there are about two billion websites on the web.
- Nearly half of the world’s population is already online
- A quarter-billion emails are sent worldwide in 24 hours.
- 5 billion Apps exist on the Android and Apple mobile platforms
Digital marketing refers to the marketing of different products and services on the Internet using digital technologies. The impact of digital marketing is massive in the modern world filled with tech-savvy customers.
Also Read : Basic Concepts of Digital Marketing
It keeps Customers Updated
The world is rapidly changing with the emergence of new trends, services, issues and needs. The various digital marketing opportunities are keeping clients up-to-date on the latest market trends. The customer has instant information access to any new product or service launch.
Increase in Customer choices
Digital marketing opportunities are being translated into a customer-oriented market. Consumers can now opt for international products and get the best bargain.
Customer empowerment
We always check Amazon’s review section before placing an order, Right? The focus of digital marketing is on the enhancement of user-experience. Customers now have the option to give feedback regarding a product or service on websites and apps. This helps to make an informed buying decision for future customers.
Also Read : Top 8 Marketing Strategies you can Learn from Digital Marketing Courses
The convenience factor and quick service
In the modern world, time is a precious commodity. Customers can get product information with the click of a button and make quick purchasing decisions. Instead of spending valuable time driving to the store, finding and buying the product, customers can now shop within the comfort of their home.
Better Relationships are nurtured
The growth of the Internet has led to quality information dissemination among customers with regards to the brand experience. The expansive digital marketing opportunities help the customers to nurture trust in a particular brand. Clients now get top-quality customer service thanks to the impact of digital marketing.
24/7 access
Customers have steady access to information on the web irrespective of the day of the week or time of the day. They can form an opinion on the businesses at any time of the day. Customers now can also shop for a product when they need it regardless of the time of the day.
The rise of digital marketing opportunities has fundamentally transformed customer buying behaviour and established a customer-centric digital ecosystem. Companies are now providing more engagement and integrity to clients to survive in the highly competitive digital marketing sphere.
Digital Marketing is definitely the buzzword today and not only so, but it has also actually become integral to core marketing. Interacting with targeted audiences in real-time, with the help of Internet marketing tools, has certainly given digital marketing the edge over its traditional counterpart.
Businesses, small and big are doing everything they can to keep up with the change & evolution of modern technologies. What differentiates a successful, thriving business from one that has failed is its ability to attract its targeted audiences online and convert them to leads or sales. Various Digital Marketing tools and techniques provide you with the best chances for competition, survival and even business growth.
Join this ever essential bandwagon with a PG Certificate Program in Digital Marketing from MICA and get started with your career in Digital Marketing. Or read on to know how Digital Marketing can turn things around for your organization.
These are a few successful online marketing campaigns which prove that digital marketing is essential and arguably the more important part of marketing, decide for yourself:
Also Read : Best Digital Marketing Campaigns
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Display Marketing: Star Sports
Cricket is not just a sport in India, it is a religion. And once every four years, when teams are prepping for the World Cup – the sentiments are at an all-time high. Cashing in on this sentiment during 2015’s World Cup was Star Sports with its Mauka Mauka ad. The video ad revolved around the anxiety and tension of a fan during a match between India and Pakistan. It captured the public emotion successfully with a little humour. The video ad became an instant hit – so much that it got a million organic views within 12 hours of being online, reviving an incredible amount of conversations and sentiments around the world cup theme.
The success of the first ad on YouTube encouraged Star Sports to run it as a TVC, and later into a series involving teams from South Africa and Bangladesh.
Also Read : Digital Marketing Courses Online from XLRI
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Social Media Marketing: Paper Boat
Paper Boat is a brand known for bringing back memories of our childhood with various home-made drinks. During monsoon, they ran a digital campaign, especially on their social pages, called #FloatABoat. With the purpose of taking consumers back to their childhood monsoon memories, the company launched this campaign on social media encouraging customers to float a boat this monsoon.
To engage with their customers, they asked people to make a boat and share it on their social profiles using the hashtag #FloatABoat. Furthermore, they promised to donate Rs. 20/- towards children’s education with each share they got on social media platforms. The campaign was a huge success with many timelines and social pages flooding with paper boats.
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Email Marketing: Uber
One of the most effective email campaigns includes Uber. What’s most striking about their emails is the simplicity. They use emails to let their subscribers know about their deals and promotions. A short & crisp initial description, along with a very clear call-to-action these emails are perfect for subscribers who are just skimming through their inbox. They also have a detailed, yet the simple, step-by-step explanation of how it works, in case people want to know more.
What works about these emails are how they are all telling their brand story. All of their communications and marketing assets – from website, app, to social media pages and other visual brand assets – are extremely consistent with their bright colours and geometric patterns. This tactic of Uber’s has proven to have increased its brand loyalty among customers.
Also Read : The ultimate guide to a winning email marketing strategy
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Mobile Marketing: Amazon India
Amazon India is the leading e-commerce brand in the country today. The Great Indian Freedom Sale is all over the internet with their ads and promos. Their good digital marketing strategies did not just limit ads to display networks, they also did aggressive in-app marketing with their ads and promo videos displayed on different mobile apps. Promotional content that involved details of the fan activities and contests, caught many eyeballs via mobile marketing.
You see the trend has overturned the tide and Marketing has become Digital first. While businesses are increasingly getting onto the digital wave, there is an equally growing need for skilled professionals in the Digital Marketing domain.
Also Read : What Makes Digital Marketing a Trending Domain?
Sharpen your online marketing skills with the PG Certificate Program in Digital Marketing from MICA. Fill in your details so that can call you at the earliest with more information about the course.
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