Marketing Communication (MarCom) in the digital world is equivalent to the conventional off-line marketing communication techniques which include public relations, sponsorship, advertising, direct marketing, personal selling and sales promotion.

Digital MarCom employs some or all these tools which are modified to suit the online marketing challenge. Brand sales & marketing online certified courses prepare learners in the brand-new innovative tools of digital media channels such as search engine optimization (SEO), display ads, pay per click advertising and affiliate marketing.

Let’s have a look at the major technological developments that revolutionized the digital marketing communications landscape and what the future will be.

• The Rise Of The Internet

As Internet users increased, the digital ecosystem evolved, from email to search engines like Yahoo! and Google and e-commerce sites like eBay and Amazon.  Email became the apex outbound marketing tool, joining the conventional arsenal of TV, print and radio ads.

Marketers used early SEO techniques to generate high rankings. Search engines catalogued the newly created websites and enable users to find information on the products and services.

• Big Data

Discoveries in storage technology and data recording made big data an indispensable resource for digital MarCom. With the advent of social media behemoths such as MySpace, Facebook and Twitter, sharing of personal data online between internet users became the norm.

Brand sales & marketing online certified courses equip learners with amazing skills focusing on inbound marketing through user-centred design, information sharing and collaboration. Online marketing brand & marketing communication certified courses by MICA offer state of the art data-driven marketing knowledge to digital marketing professionals.

• Smartphones

Personal digital devices like smartphones have become ubiquitous in everyday life. Smartphones have overtaken personal computing devices as the primary digital devices to access the Internet. The world has shifted online and into our pockets. A future of personalization, transparency and agile marketing awaits digital modern marketing communications.

• Transparency

Consumers have become smarter and do extensive research on products and services by comparing competitors and reading reviews. Social media users can tell the difference between branded marketing communications and non-commercial content on social media. Marketing professionals can enrol in brand sales & marketing online certified courses to learn the art of engaging customers and create brand loyalty.

• Personalization

Personalized MarCom gives digital marketers an endless supply of creative input while establishing a bond between consumer and brand. The millennial generation is particularly empowered by the user-generated content.

• Agile Marketing

This is a measure of organizational efficiency in achieving marketing goals. Online marketing brand & marketing communication certified courses by MICA equip marketing professionals with the requisite strategic tools, helping them increase the speed at which new products can be developed.

The Way Forward

Big Data in digital MarCom can track the patterns in human behaviour through the use of predictive analytics. Embracing digital trends does not mean sacrificing traditional marketing methods. The right combination of MarCom techniques allows the marketing department to capitalize on opportunities and to propel the business forward.