Advanced Certificate In Managing Brands And Marketing Communication

Brand Sales & Marketing

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  • 12-18LPA

    Average salary in this domain

  • 5000+

    Jobs open every year in this domain

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About this course

Break through to Consumers in New Markets via Effective Communication & Branding Strategies 

The Advanced Certificate in Managing Brands and Marketing Communication is designed, with an aim to provide students with a 360-degree view of various practical and applicable aspects of marketing and brand management. This includes understanding different types of markets, competition, buyer behavior, and brand building. A sound understanding of such fundamentals helps students appreciate concepts of segmentation, targeting, positioning differentiating, pricing, and branding strategies which are necessary to design effective marketing and branding strategies for the organization. The course concludes with sessions on integrated marketing communication and digital marketing which are extremely relevant in the era of the fourth industrial revolution.

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Break through to Consumers in New Markets via Effective Communication & Branding Strategies 

The Advanced Certificate in Managing Brands and Marketing Communication is designed, with an aim to provide students with a 360-degree view of various practical and applicable aspects of marketing and brand management. This includes understanding d... Read More

  • 4 Months Mondays & Tuesdays from 6.00 p.m. to 7.30 p.m. IST (1.5 Hours)

  • 18 Oct, 2021 Start Date

  • Batch 11

Get a deeper understanding of

  • Brand Management
  • Buyer behaviour & Brand building
  • Marketing communications
  • Brand positioning
  • Brands and Consumers
  • Integrated Marketing Communication
Not sure if this is the right course for you?

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Key skills you’ll learn

  • Brand Management
  • Communications
  • Decision-Making
  • Marketing
  • Brand Portfolio Management
  • Social Media

Benefits for All Students

On successful completion of the course, get an Advanced Certificate in Managing Brands & Marketing Communication from MICA

Gain MICA Alumni status on the successful completion of the course

Lectures imparted by experienced and eminent professors from MICA

Learn integrated marketing communication, which is extremely relevant in the growing e-world

Understand different types of strategies to manage brands and how to communicate the message effectively to the target audience

Gain practical knowledge with real case studies and current examples from the Industry

On successful completion of the course, get an Advanced Certificate in Managing Brands & Marketing Communication from MICA

Gain MICA Alumni status on the successful completion of the course

Lectures imparted by experienced and eminent professors from MICA

Learn integrated marketing communication, which is extremely relevant in the growing e-world

Understand different types of strategies to manage brands and how to communicate the message effectively to the target audience

Gain practical knowledge with real case studies and current examples from the Industry

Are You Eligible?

Are You Eligible

Education

  • For Indian Participants – Graduates (10+2+3) or Diploma Holders from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline
  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country
  • Proficiency in English, spoken & written, is mandatory

Work Experience

  • For Indian and International Participants – Interns/Working professionals
  • For company-nominated candidates, the educational qualification criterion may be relaxed in cases where participants have prior experience in Marketing

Syllabus at a Glance

  • 0

    Days of
    Content

  • 0

    Live
    Lectures

  • 0

    Projects &
    Team Activities

  • 0

    Graded Tests &
    Assignments

Pedagogy

  • LIVE VIRTUAL LECTURES
  • 1-ON-1 DISCUSSIONS AND PROBLEM SOLVING SESSIONS
  • Guest lectures by Industry Experts
  • ACCESS TO OUR SLIQ CLOUD CAMPUS
  • DEDICATED STUDENT SUPPORT

How your
work will be graded

A minimum of 75% attendance to the LIVE lectures is a prerequisite for the successful completion of this course.

Assessment and evaluation will be based on Quizzes, Assignments, presentations and Class Participation.

On the payment of all due fees and the successful completion of the course, participants will be awarded a Advanced Certificate in Managing Brands & Marketing Communication issued by MICA.

A minimum of 75% attendance to the LIVE lectures is a prerequisite for the successful completion of this course.

Assessment and evaluation will be based on Quizzes, Assignments, presentations and Class Participation.

On the payment of all due fees and the successful completion of the course, participants will be awarded a Advanced Certificate in Managing Brands & Marketing Communication issued by MICA.

Learn from the Best Faculty

About The Institute

MICA

Established in 1991, MICA is the first residential institute in the country, and perhaps in the Asia-Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community.

The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures the delivery of current, reliable and cost-effective communication management skills. Today, MICA is the alma mater of professionals serving in marketing, marketing research, advertising, media and communications-driven businesses.

MICA is amongst the top ranked business schools in India and the very best for all marketing, brand management, media and communication related courses.

Fee Structure for

Instalment Schedule

1st Instalment
INR 30000 + GST Due by: 12 Oct, 2021
1st Instalment
USD 650 Due by: 12, Oct, 2021
2nd Instalment
INR 15000 + GST Due by: 12 Oct, 2021
2nd Instalment
USD 400 Due by: 12, Oct, 2021
3rd Instalment
INR 25000 + GST Due by: 20 Dec, 2021
3rd Instalment
USD 550 Due by: 20, Dec, 2021
OR
Pay for Total Amount
INR 70000 + GST Due by: 21, Oct, 2021
Pay for Total Amount
USD 1600 Due by: 21, Oct, 2021

Financial Aid

To learn more about financing your course, visit the course Financial Resources Hub

Interested in Joining This Program?

  • 95% Completion Rate
  • 92% Satisfaction Score
  • Live & Interactive Digital Learning
  • 78% Referablity
  • Weekend schedule
  • Alumni Network
  • One on one interactions
  • Mobile platform enabled
  • Live tech support

Program Starts Soon

FAQs

What is the method of teaching in this program?

MICA’s Advanced Certificate in Managing Brands & Marketing Communication follows an engaging and interactive pedagogy. The experienced and eminent faculty of MICA use audio-video discussions, case studies, in-class exercises, and quizzes to impart knowledge for candidate’s constructive learning. Throughout the course, participants will get the opportunity to apply or relate their in-class learning to live situations at work. Candidates can also access reference materials, assessments, case studies, projects and assignments through Talentedge’s SLIQ Cloud Campus. They will have the flexibility to reach out to the professors, real time during the class or offline through SLIQ Cloud Campus to raise questions and clear doubts.

What are the job opportunities in Marketing?

Marketing is a very vast field. You will get numerous things to do. After completing this Advanced Certificate Program in Managing Brands and Marketing Communication from MICA, candidates can go for any of the below listed role: • Marketing Specialist • Social Media Manager • Search Engine Optimization Specialist • Email Marketing Manager • Web Content Writer • Web Producer • Product Manager • Marketing Analyst • Advertising Coordinator • Advertising Manager • Public Relations Manager • Brand Manager • Media Buyer • Chief Marketing Officer • Digital Marketing Manager • Digital Marketing Director • eCommerce Manager

Will I get MICA Alumni Status?

Yes. MICA’s Advanced Certificate Program in Managing Brands and Marketing Communication offers the Alumni Status of MICA which is amongst the top-ranked business schools in India, to the participants who successfully complete the program. To successfully complete the program, participants need to fulfil the evaluation criteria and have a minimum of 70% attendance to the live sessions.

Who will issue the program certificate? What is the criteria to receive the certificate?

- On successful completion of the program, students will receive an Advanced Certificate in Managing Brands & Marketing Communication issued by MICA which is one of the top ranked business schools in India. To get the certificate, students need to complete the program successfully with a minimum of 70% attendance to the live lectures, fulfil the evaluation criteria which includes quizzes, assignments or other objective/subjective assessments, and actively participate in the sessions of the program.

Is the course content industry relevant?

Yes, the content of MICA’s Advanced Certificate Program in Managing Brands and Marketing Communication program is completely relevant to the industry which will help participants tackle the real-life organizational problems effectively. The content has been designed with an aim to provide participants with an in-depth understanding of the strategies required to manage brands and to effectively communicate with the target audience. The course also includes a session on integrated marketing communication and digital marketing which are extremely relevant in the era of the fourth industrial revolution. Besides this, the eminent faculty of MICA will provide practical insights of the industry using real case studies and current examples of the industry.

How much is the course fee?

The total course fee for the Indian Participants is INR 70,000 plus GST, and USD 1600 for the International participants. Payment of Rs 30,000 plus GST at the time of acceptance of admission Rest can be paid in two subsequent instalments.

What is Brand Management? What is the career scope in brand management?

Brand management is a very important and interesting career with lots of growth opportunities. It is basically formulating and implementing set of strategies for building up brand equity and brand value. A company’s success is dependent on the efficient brand management system which works towards increasing the profit ratio, attracts the consumer, and protects the company in crisis situation. There is a huge demand of brand management professionals. Industries like FMCG, Retail, Media, Entertainment, Hospitality & Tourism, Fashion & Lifestyle, Telecommunications, Electrical Products, Pharmaceuticals, Education, Finance, etc. actively recruit brand management professionals. Look at some of the job opportunities in brand management: • Marketing Executive • Assistant Brand Manager • Marketing Analyst • Brand Manager • Senior Brand Manager • Marketing Director

How beneficial is this course for young professionals?

MICA’s Advanced Certificate Program in Managing Brands and Marketing Communication provides a deeper understanding of all the aspects of marketing which help young professionals establish a successful career in the field of branding and marketing. This course uses an interactive pedagogy where knowledge is imparted by the experienced and eminent faculty of MICA using industry-relevant case studies, practical exercises, assignments, projects, quizzes, etc. Besides this, after successful completion of the course, students will receive a certificate of completion from MICA which is amongst the top ranked business schools in India. This certificate will help young professionals stand out from the crowd, and embark on a journey of becoming a successful marketing professional.

Will I get study materials for the course?

Yes. Student will be given 24X7 access to Talentedge’s Cloud Campus-SLIQ where they can get learning aids, study materials, reference materials, assessments, case studies and assignments etc. Also, students will also reach out to the professors, real time during the class or offline through this SLIQ Platform to raise questions and clear their doubts.

Who will be the faculty for this course?

In this Certificate Program in Managing Brands and Marketing Communications, candidates will have a great opportunity to learn from MICA experienced and best professors. These professors know the industry very well, and have a long experience in creating best and skilled branding and marketing professionals. Below are the details of the professors of the Advanced Certificate Program in Managing Brands and Marketing Communication from MICA: Dr Falguni Vasavada-Oza She is a Professor in Marketing and a double gold medalist with over two decades of teaching experience in the area of Marketing and Advertising. Dr Anita Basalingappa She is a Professor in Marketing, and has been teaching at MICA since 2004.

What is the difference between marketing and branding?

Marketing and branding both are crucial for the business to succeed. Below are the differences between marketing and branding: • Marketing is the act of using tools and techniques to connect with the customers and get them to buy your products and services. Branding, on the other hand, is about shaping your image and values and defining who you are as a company. • Marketing works towards getting the attention of the target audience while branding focuses on creating an aspirational image of the company and its products. • Marketing focuses on selling the products and services branding focuses on enhancing the brand’s appearance and meaning in front of the target audience. • Marketing drives sales, and branding build brand recognition and foster customer loyalty. • Marketing strategies come and go, but branding is forever.

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