Advertising Industry has witnessed monumental shifts from the last century to the present one. We are coming across advertisements that were practically unheard and didn’t even exist in the last century. For example, the majority of us were oblivious of what Facebook, Instagram, Twitter were and we were still rocking flip phones with outdated internet connectivity. Technology has transformed the way we hook up with the world and that has revolutionized how advertisements are broadcasted in the new century.
Online Expansion from the End of the Last Century
Traditionally, advertisements consisted of television, print, and radio. Slowly advertisements have made their way online and catching up to today’s digital environment. Advertising has evolved from radio and television commercials and has entered the digital sphere and Social media that has now become the beacon for advertising. Customers have grown resistant to traditional marketing strategies of the last century.
Importance of Public Relations over Advertising
- Ad placement in a newspaper or TV is costly, whereas stories in eminent outlets can generate higher levels of customer trust leading to sales enhancement. Companies should train their employees by persuading them to acquire a certification in Advertising & PR so that they can write better marketing statements to be released in the media, hoping a reporter will pick it up and write a news article regarding it. Public Relations courses provide the necessary knowledge to employees as to how to target the right audience, using them as enticing marketing tools increasing brand visibility.
- Public Relations Courses introduce the fundamentals of formatting press releases for digital marketing that is gaining huge traction in the present advertising and marketing industry. Advertising professionals can get their services, products and accomplishments noticed by passing PR online certification that is available online.
Advertisement Opportunities in Social Media
The ad mediums of the last century were constrained in space, time, and money. Social media advertising brakes through these barriers through the following:-
- Social Influence: Influential personalities are dime a dozen these days, thanks to Instagram, Facebook and so on. Using these influencers, organizations can target audience generating organic growth.
- Artificial Intelligence: Chatbots are powerful advertisers that engage the prospective client and give product information.
How Technology Impacted Advertising?
From radio programs of the 1920s to the commercials in cable television of the 1980s, it gradually came down to the Internet in the 1990s. Advertising needs a mass medium to propagate its message and the World Wide Web presented the perfect opportunity to the organizations that quickly spread advertisements on the millions of websites on the Internet. Whenever you open a website, ads specifically tailored to your needs, thanks to data analytics and cookies that internet companies collect form your browsing history are shown to you.
Final Thoughts
The Internet is engulfed with a continuous stream of advertising that reaches a global audience. With technological advances in the 21st century in the sphere of Data analytics, Big Data, Social Media Data Aggregations, companies should make sure that their products and services are well-informed to the ever-growing number of global consumers.
More Information:
What is Live & Interactive Learning?
Why pursue a career in digital marketing?