Digital marketing is essential to the growth of businesses today for a multitude of reasons. Besides the obvious that most people spend an average of two to two-and-a-half hours on social media platforms every day, digital marketing offers a range of benefits. Digital marketing is affordable, it has a higher return on investment, it is scalable, and it allows you to track your progress. It also allows you to know your audience and create targeted content marketing campaigns, so that your customers’ personal preferences are taken into account. A classic way of doing this form of digital marketing is through targeted ads or email marketing, where the consumers are kept posted about products or amenities similar to ones they have already purchased.
A top digital marketing course online can teach you the skills required to market your content in a way that would gain the customers’ trust. Having a rampant digital presence makes your business more trustworthy, as consumers always look up things on search engines before making a purchasing decision. To learn how to structure your company’s digital marketing strategy in the most effective way, sign up for the digital marketing certification course by MICA.
Why is digital marketing the backbone of business?
The benefits of online marketing are numerous. Some of the major reasons digital marketing can make or break the future of your company are as follows:-
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Your customers will look for you online
Through digital marketing, you are reaching people where they spend their time. When a consumer becomes interested in your business, the first thing they are likely to do is looking you up online. Customers expect you to have a website, a Facebook page, and digital testimonials to attest to your products or services. Without a robust digital marketing strategy, you risk losing these customers to your competitors.
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Your competition is online
Digital marketing is the norm among businesses now. Digital marketing has a much higher ROI if done digitally, as you can access a huge number of people on a low expenditure. With SEO and analytics and paid advertisements, your competitors are bound to get ahead in the race if you do not adopt a digital marketing strategy.
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You can target an ideal audience
Social media is a good place to know your audience and target a customer base which suits your type of product or brand. You can run surveys or get leads on social media platforms about which customers are likely to be attracted to your business.
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You are accessible to your customers
Digital marketing provides ample opportunities for you to get to know your audience better. You can create service profiles and personalize the needs of your customers. Traditional channels of marketing end the second your customers step out the door, in most cases. With digital channels, you can be in constant touch with your customer base through social media, emails, text messages etc.
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You can track the results of your marketing activities
A huge advantage of digital marketing is that you can use analytics to understand the results of your digital marketing strategies better, adapt, and build on them. A top digital marketing course online like the digital marketing course offered by MICA can train you in how to use analytics tools effectively to build on these results.
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You can take advantage of a high ROI
The return on investment in digital marketing is very high. If you are a small business or a startup, you can begin by adopting digital marketing strategies that are completely free of cost. You can expand these strategies as you grow your business.
Top 5 digital marketing strategies that are essential to growing your business
A digital marketing certification course by MICA can help you with developing fool-proof digital marketing strategies that are bound to benefit your business. Some tried and tested strategies that can be the backbone of your business are as follows:-
1. Search Engine Optimization (SEO)
SEO is the process of optimizing your website so that it appears at the top of search engine results, thus increasing your website traffic. SEO is more effective than even paid advertisements, as organic optimization creates more web traffic than ads. Top digital marketing courses online teach you how to profitably optimize your content.
To use SEO successfully, you have to filter out irrelevant content that will not interest your target audience. It is important to get to know your target customer base and understand them well enough to practice search engine optimization.
2. Email marketing
Email marketing is a cost-effective digital marketing strategy which can generate a lot of profit. It can be used to promote offers, discounts, and direct people towards your website. A few types of emails you can send to your customer base are:-
- Follow up emails promoting similar products
- Blog subscription newsletters
- Customer welcome emails
3. Social media marketing
Social media marketing is the most affordable form of digital marketing. All you need to do is download the apps and turn on your notifications. It is now possible to hold podcasts and watch parties on your social media profiles; so posting bite-sized content sporadically can get you to generate a rapport with your customers. Some popular social media platforms where you can build marketing campaigns are:-
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4. AI chatbot
A very effective method of getting to know your customer and keeping them hooked to your brand, AI chatbots are a mechanism of communicating with your customers through your own website or social media platforms. You can set up bots where the customer is automatically directed to your sales channel and communicate about his/her concerns.
You can also set up AI chatbots on your website, where the bot can learn information and personalize your customers’ experience. It also saves the hassle of addressing each customer individually.
5. Video marketing
Video marketing can be done in myriad ways and videos can be posted on every major social media platform. 96 per cent of marketers say that videos help customers understand products. A creatively made video can go miles in influencing customers.
To Sum Up
A top digital marketing course online will teach you the nitty-gritty of digital marketing. It will help you build a strategy that best suits your business profile. A digital marketing certification course by MICA trains one for achieving the best possible content marketing strategy that can be central to the growth of a business.
More Information:
Why pursue a career in digital marketing?
Is Digital Marketing a good Career in India?
How Good is the Scope of Career in Digital Marketing in 2022?
Advanced Certificate In Managing Brands And Marketing Communication from MICA