The digital marketing industry is growing at a rate of 33.5%, which is higher than any other sector.
By the end of 2022, the Indian digital marketing industry will produce more than 20 Lakhs jobs. So, this says it all about the impact of digitization in the coming years. But, professionals who are thinking to pursue a certification course in digital marketing or have already enrolled in one are probably wondering what this industry has in store for them? What is the future of digital marketing?
Well, the future is shining bright, that is evident. But let’s see how profitable it is going to be for upcoming digital marketers.
A Landscape Overview
Marketing methods have evolved significantly over the years as the way consumers retain information changes. Radio advertising was replaced by television advertising, which then evolved into digital marketing. While TV still remains one of the prime advertising fields for many businesses, the shift to digital marketing has allowed brands to reach a worldwide audience online. As this field continues to evolve at a rapid pace, it is no surprise that the demand for digital marketing professionals has also progressed.
Scope of Digital Marketing
With a quantum leap in marketing technologies, companies are trying to maintain their revenue flow by adding online components to their existing brick-and-mortar stores of adopting digital marketing strategies to join the lucrative digital marketplace.
Because most people today use smartphones to research products and services online before making purchases, it has become vital for businesses to have stringent digital marketing plans in place to attract their target audience. So, the demand for professionals who have pursued certification course in digital marketing is in high demand.
Here, let’s take a look at why building a career in digital marketing can be rewarding.
Why a Career in Digital Marketing?
The reasons to join the digital marketing field are innumerous. For one, the industry incorporates updated skills in marketing as well as technology. Advertising online means having to engage in particular technical aspects such as website developments, graphic designs, catchy posts, etc. Even someone without a certification course in digital marketing can capitalize on these skills. It will be challenging to move up the ladder of success without a degree, but it is not impossible.
Major Roles in Digital Marketing
- Digital Marketing Manager or Digital Director
- Web Developer & Web Designer
- Social Media Executive and Social Media Manager
- SEO Executive/Expert
- PPC/SEM Expert
- Content Marketer
- Analytics Manager
- CRM Manager
- Email Marketing Manager
- E-Commerce Manager
- Digital Agency Account Director
How to Begin Digital Marketing?
As you can see, the variety of roles available in the digital marketing space is wide. But, a solid understanding of the techniques is essential to succeed in this field. Fortunately, courses like MICA digital marketing programs can help digital marketers keep up with one of the world’s fastest-growing domains. Through dedicated online training and project cases, marketers can learn every aspect of digital marketing with the help of MICA digital marketing program.
Ready to start or progress your career in digital marketing? Enroll in a MICA digital marketing program offered on the Talentedge platform and take your career to the next level!
More Information:
Why pursue a career in digital marketing?
Kick-Start Your Career With The Best Digital Marketing Course
Digital Marketing Career Scope, Jobs Opportunity & Salary in India
Advanced Certificate In Managing Brands And Marketing Communication from MICA