The advertising and public relations industry aims at balancing the relationship between a product or service and the public. One can easily consider it as a sub-domain of the marketing domain. Marketing is a broad range of activities in ensuring that one is continuing to meet the requirements of one’s customers and getting value in return. Careers in advertising and public relations are undoubtedly fast-paced and thrilling. One can achieve a required level of expertise with the help of an advertising online course, whereas on the other hand, the crucial role of public relations, which is forming press releases to communicate with the media, can be understood thoroughly by pursuing a public relations certification.

Growth of Indian Advertising

• Advertising in India has built an astonishing awareness among the people in the past decade, growing into a massive industry. It has developed along with the press, and today it has made its way into the other two media, i.e., television and radio.
• Advertising has found its place in a developing country like India so much so that the number of commercials has doubled in the media.
• Advertising in India shot up with the Indian press. Initially, the basic meaning of advertising was to inform. Gradually, it started gaining acknowledgement and power. It escalated with the growth of trade and commerce.
• Back in the days of the pre-independence era, Indian advertisements were mainly about travelling, food, clothes, entertainment places, hotels, gramophones and tailoring shops for Britishers and the princely families. But in the post-independence era, the target of advertisements moved from luxury goods to consumer goods bought essentially for time and labour-saving purposes.
• Since then, advertising has been growing with each day passing by. Various institutions are offering advertising online courses so that more and more people can become a part of the advertising industry. Various specialisations have now come up in advertising such as direct marketing, financial advertising, social advertising, etc.

Growth of Public Relations in India

• After gaining independence from the British rule in August 1947, the government of India established a fully-fledged Ministry of Information and Broadcasting, a leading agency for disseminating information to people at large on assorted welfare programs undertaken by the government.
• Successive governments have been reviewed for using the state machinery for propagating the achievements of the party in power. In times of crisis, the governments on both at state as well as central levels have used the PR machinery to reclaim their reputation.
• The candidates who have pursued a public relations certification understand clearly that India has a free and vibrant media that operates as a watchdog in the public interest and has repeatedly questioned the government on their different decisions and unearthed numerous scams.
• The Right to Information that came into the light in 2005, besides empowering the common people has been utilised very effectively by the media in India in the perseverance of their investigative stories.

Summing Up!

With this article, it can be safely said that both advertising, as well as the public relations industry, have grown in India since the post-independence. These industries are now ruling the society and thus, various institutes are trying to make more and more people aware of it by offering an advertising online course as well as the public relations certification.

More Information:

How do you Get a Job in Advertising?

Role of a Public Relations Executive in an Ad Agency

Why pick a career in marketing communication & advertising?

An Aspirant’s Entry into the Advertising and Public Relations Industry