Sales and Marketing: It’s a Two-Way Lane

The relationship between the sales and marketing processes of digital marketing departments is a give and take one. Both these aspects offer and provide value to each other and form an indispensable part of worldwide marketing campaigns, advertising hoardings, banners and other marketing platforms. Many open and renowned universities provide an informative digital marketing program that is among the best course for sales and marketing. Bringing sales managers and marketing personnel together on the same page is vital for drafting marketing strategies, aligning branding aspects with corporational objectives and defining the marketing landscape.

Amongst several resourceful courses available via several institutes today, the MICA brand management certificate programs offer great insights into sales and marketing domains. Professionals can further their understanding of these sectors through well-curated course modules, approaches taught in these programs and the guided practical sessions that help learners understand the real-world application of theoretical concepts. In the organisational hierarchy, getting sales and marketing managers on-board poses specific challenges and different sets of tasks. However, these challenges need to be surmounted daily to deliver products to customers that maximise sales.

How to Bring Sales and Marketing Departments Closer?

Sales and marketing alignment fosters a more significant interaction between the two domains and paves the way for developing and implementing robust marketing strategies that are customer-oriented. Drafting strategies that are customer-focused helps in maximising marketing proposition and brings in more revenue for firms.

One of the key highlights of the best course in sales and marketing is that it renders professionals with the nuances of building a fruitful relationship with sales and marketing executives. Just as a relationship between parents and children need to be transparent and trustworthy, the same goes for sales and marketing departments.

“The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales need to know more about marketing, and we all need to know more about our customers.”

As Jill Rowley mentioned, the above words throw light on the need for creating a comprehensive digital marketing model that incorporates both sales and marketing parameters for developing strategies and delivering products that are well-suited for consumers. There are several ways for bringing sales and marketing areas together.

The MICA brand management certificate programs teach about the following steps for integrating sales and marketing:-

• Incorporating Sales Personnel during Strategic Planning Stage

The first method for bringing sales and marketing together involves sales employees in the strategic planning process. Bringing forth a cross-functional set of team-members helps in brainstorming ideas and offers different perspectives. Those involved in the sales process are in close proximity with customers and can help marketing managers employ strategic methods that help make brands stay relevant and bolster the chances of products performing well in the market.

The interaction between sales and marketing employees optimises the strategic planning process by providing key insights about customer’s behaviours and purchasing patterns.

• Providing Benefits based on Efforts

Another practical way of ensuring better relationships between sales-persons and marketing managers is finding alternative ways to provide benefits/incentives to salespersons. Instead of using volume as a metric for rewarding sales employees, defining other parameters such as margin targets, segmenting customers based on targets and customer satisfaction indexes should be utilised.

The need for providing benefits based on these metrics help in avoiding confusion caused by volume and other KPI’s for identification of bonuses. When sales personnel are assigned a specific threshold for volume target, more often than not, the message gets lost, and there are more sales with lesser profits that don’t meet marketing objectives. The MICA brand management certificate programs equip executives with tools and techniques for understanding different KPIs utilised by marketing professionals.

• Ensuring Sales and Marketing Employees Understand Each Other’s Duties

Marketing employees are concerned with developing strategies that maximise sales and sales employees implement those strategies. However, both these areas need to know the roles and responsibilities of each other’s domains. Doing so will enable employees to understand these departments’ challenges and help them in executing their own duties diligently and effectively.

The marketing & brand management program from MICA is amongst the best course for sales and marketing since it enables learners to develop a strong foothold over these domains and its underlying intricacies.

• Appointing a Liaison Between Sales Reps and Marketing Employees

Appointing a common in charge for interacting with sales and marketing professionals will facilitate better communication, resolve conflicts, knowledge-sharing and keep both the groups concordant with strategies. A liaison acts as a moderator between sales representatives and marketing employees and paves the way for efficient communication and discussion of ideas, policies and other roadmaps.

The amalgamation of sales and marketing allows companies to oversee their progress and introduce procedures that maximise making strategies by controlling sales. Therefore, having an understanding as to why the alignment of these two domains is necessary should be made clear to professionals.

Why the Need for Alignment of Marketing and Sales Departments?

• According to HubSpot, the tightly aligned companies in terms of sales and marketing aspects have witnessed a 24% faster growth in three-year revenue and 27% faster growth in three-year profits.

• As per a report generated by Marketo and Reachforce research study, the alignment of sales with marketing areas can help businesses become better at closing deals by nearly 67%.

The statistics as mentioned earlier, highlights the essence of integration of sales and marketing domains for better overall growth and provides increased sales for corporational goods and services.

Therefore, enrolling for the best course in sales and marketing provided by a reputable institute can help businesses take their marketing strategies and sales to higher levels. The MICA brand management certificate programs are instrumental in teaching aspiring marketers and sales reps the basics of these sectors and their combined roles in auguring successful strategies and sales of corporational products and goods.

More Information:

7 Lucrative Careers in Marketing and Branding

Why Brand Managers are Important for Start-ups?

What are the Roles & Responsibilities of a Brand Manager?

Which is a Better Career Choice Advertising Management Vs Brand Management?