What Is News Media?
The news media are those components of the mass media that aim at delivering news to the public or a target audience. These comprise print media – newspapers and newsmagazines, broadcast news – television and radio, and nowadays, the internet – news, blogs, online newspapers, etc. The daily media shape the cultural, social, political and dominant picture of the society. Independent news sources have emerged to report on events that escape the attention of major stories. In the past few years, the blogosphere has taken reporting a step further, mining down to the perceptions and experiences of individual citizens.
What Is Advertising Media?
They are the devices through which the advertising messages are broadcasted by the advertisers to the expected as well as the existing customers. The message regarding the service or the product is transferred to the persons concerned through the media or other consumers. Media is promoting elements and constitute an industry in advertising. Media are the bearers of messages of an advertiser whose goal is to reach to the public so that he/she and his/her product or service may get the attention of the public, thus getting more and more customers. A lot of institutions are now offering an advertising certification for the benefit of the candidates who are keen to learn about advertising media. Professionals may even choose to study an advertising online course so as to understand how the industry works in a better way.
Also Read: Promote Yourself to a Career in Advertising
Characteristics of News Media
- Digital
The data collected is converted into binary codes that allow people to access data in a way that is faster and easier. The data can be found as an output and it can be seen as online sources in the form of output.
- Interactivity
News media grant users and consumers to get more involved in the various activities of the media. It can be in the simplest of forms such as writing a review for a place or commenting on a news piece.
- Networking
This key trait of the news media is the availability of sharing content with the help of the internet. A basic example would be your consumption of media texts and how now we have a huge number of discriminated texts available in different ways.
Characteristics of Advertising Media
- Tool of Promotion
Advertising is one of the strongest and most powerful tools for market communication. Although it is expensive, it is a popular component of the promotion mix.
- Non-personal
As a professional undergoes an advertising online course, he/she realizes that advertising is a type of non-personal or mass communication with the target audience.
- Widely Applicable
Professionals with advertising certification can comprehend that advertising is a popular and broadly used means of communicating with the target audience. An advertising online Certification course also assists in learning that advertising is not only used for business and profession but is immensely used by charitable trusts, museums, educational institutions, government agencies, and many other fields to inform and attract a large number of targeted audiences.
Summing Up!
With the help of this article, the difference between news media and advertising media must now be cleared. For the people who find advertising media interesting and are keen to make a career in the field must choose an advertising online certificate course from mica so as to enhance and broaden their mindset. Professionals who look forward to mastering their skills in the field must get an advertising certification.
More Information:
Beginner’s Guide to Advertising
How do you Get a Job in Advertising?
Ultimate Guide to Career in Marketing
What are the Career Prospects in Advertising and PR in India?
