Being a brand manager sure seems like a glamorous job. Well, in a sense, it is as you get to work at the top of the field, with some of the most well-respected market players. But, working with big brands comes with huge responsibilities. As a result, brand managers end up playing a pivotal role in an organization. Let’s help you clarify what brand managers are required to do and some tips that can help you achieve this position with ease.
The Roles and Responsibilities of a Brand Manager
Protect the Brand
Just like parents are the guardians of their children, brand managers are the guardians of the brand. They are responsible for ensuring that the products and services fall in line with the current trends and customer demands.
Liaise with Several Departments Within the Company
Brand managers have to work tirelessly with the marketing department to make sure every aspect of their brand strategy is on point. They also have to be in contact with several other departments such as sales, marketing communication, finance, as well as product development to ensure a strategic overview of the business and future market opportunities.
Coordinate Several Marketing Agencies
A brand manager is required to liaise with marketing and advertising agencies to make sure whatever is being printed or posted on the media is respecting the brand’s purpose and guidelines. There are several online certification courses in MBM (marketing and brand management) that can help you learn all about this domain.
Focus on the Consumer
Customers are king, which is why they are the center focus of every organization.
And, brand managers need to expand consumer research and monitor upcoming themes and trends. Therefore, having a firm grasp on the target market is one of the primary roles of a brand manager.
How to Gird Yourself Up for a Brand Manager Position?
First of all, you can’t just jump hoops and land a brand manager position. You need to take the time and walk the walk. So, start by enrolling yourself in online certification courses in MBM. One such course you can pursue is the brand management online certification program MICA. Offered on the Talentedge platform, this brand management online certification program MICA can equip you with strong communication skills, interpersonal skills, marketing, and branding skills you need to maintain a good relationship with colleagues as well as external contracts.
Not just a sound understanding of the nuances of brand management, but you’ll also get a 360-degree view of various practical and applicable aspects of marketing and brand management that encompasses an understanding of different markets, competitors, buyer behavior, etc.
Don’t underestimate the power of a brand manager.
The role and responsibilities of the brand manager are challenging. But, with the right certification course, you can offer a company the best branding and marketing services, helping them meet their needs.
In an ever-competitive business scenario, brand managers are a crucial workforce in an organization, responsible for creating a lasting impression about the brand. However, the question to ponder is when is the right time for a start-up to hire a brand manager? Does an early start-up focus on brand management? If you have similar questions in your mind, here is your definite read. Know here why you should have a brand manager in an early start-up, and how important they are.
How can Brand Managers help a start-up?
Shaping the business: First and foremost, the brand manager can greatly help in shaping the business for the start-up. It is the responsibility of the brand manager to understand the market dynamics and consumer behaviour which in turn will help in the right market positioning of the brand.
Better product clarity: The brand manager will understand the product intensely and make it fit for the consumer’s requirement. The individual can largely help in making the brand likeable for the consumers in its user interface, technical interface etc.
Brand Communication: First impression is the best impression. For a start-up, the brand manager creates an effective communication strategy since its inception to create a lasting impression in the customer’s mind.
Ensure future growth: An expert brand manager will be capable of creating an efficient brand management strategy, which is very crucial for the future growth of the start-up. The individual works closely with different departments and keeps them enthused about the work by giving holistic inputs.
Why work as a brand manager for a start-up?
There is nothing more exciting than creating a brand from scratch if you are passionate about brand management. A start-up environment offers the brand manager great scope for learning and experimentation while building a brand. Maintaining the integrity of the brand is no walk in the park, and it is a challenging job which requires finer insights and excellent understanding of the market.
If you are considering a colourful career in brand management, take your first step by completing a certification course in marketing management. There are various courses in branding available online to improve your career prospects as a brand manager in the fast-emerging start-up world. Start exploring!
More Information:
The Beginner’s Guide to Brand Management
Marketing & Brand Management from MICA
What are the Tasks Performed by Brand Managers?
Specialization in Brand and Marketing Communication from MICA