Social media marketing is no longer an option; it is an essential way to reach customers, gain valuable insights, and keep them engaged.
- Over 3.8 billion people across the globe are using social media networks.
- An average user has approximately 8 social media accounts on different networking sites.
And all these people are using digital media to engage with brands.
What’s more is that studies show that 80% of Instagram users follow at least one business. So if you are not leveraging social media, you miss out on inexpensive, quick, and most powerful way to reach almost half the Earth’s population. Let’s look at some of the countless ways you can leverage the basics of digital marketing and social media to help brands connect, engage, and grow their business.
- Increased Brand Awareness
With nearly half of the world’s population is on social media; it has become the new marketplace to reach highly targeted potential customers. Businesses can run social media campaigns on Facebook, Instagram, and other such platforms to connect with their target audience.
For instance, Absolut Vodka ran an Instagram campaign to promote its limited-edition Spark bottle. The five-point lift witnessed by Absolut Vodka in brand awareness is still the talk of the social media town.
- More Website Traffic
Social media posts and paid campaigns are key ways to drive traffic. Sharing engaging and interesting content from blogs or websites to social channels is an excellent way to reel more readers as soon as a new post is published. Furthermore, participating in an online forum or digital chat rooms can also be a great way to increase brand visibility, attract new people, and drive more traffic to the website. You must ensure that the website address is included in all social media profiles. This way, the people who want to learn more about the product or service can do so easily.
- Better Customer Satisfaction
Creating a voice for a brand through social media humanises the company. Customers appreciate the personalised responses on their comments rather than an automated message addressing their concerns or queries. Acknowledging each comment individually displays the importance of customers and aims to provide the best experience.
Aspiring professionals must understand the basic concepts of digital marketing before jumping right into the digital media pool. A credible online program can be pursued to understand the basics of digital marketing and every facet of the domain.
- Improved Brand Loyalty
A loyal customer base – that’s the dream of every business. Considering that customer satisfaction and brand loyalty go hand-in-hand, it is imperative to engage with the consumers and develop a bond with them on a regular basis. Social media is not just limited to promotions of products or services, but it also acts as a service channel through which the customers can communicate directly with the business. The MICA online digital marketing course emphasis on the scope and benefits of social media marketing. By enrolling for this online course, you can gain a well-rounded education in the digital marketing domain.
- Crisis Communication
Social media has made everything transparent; businesses are not able to hide from the public eye anymore. For instance, the detention of two black men in a Philadelphia Starbucks went viral online. The hashtag #BoycottStarbucks was used more than 1,00,000 times in a matter of just three days. This was declared as an official crisis situation for Starbucks. To its credit, the management of Starbucks responded swiftly and apologised to the individuals who were arrested.
Silence is not an option when responding to a crisis situation, especially on social media. Maintaining a well-run and managed social media account can help ensure that the brand is present and ready to engage even if the worse happens.
- Customer and Audience Engagement
Social media platforms allow brands to communicate directly with customers and allow them to interact with businesses. As opposed to traditional media, which offers only one-way communication, social media works as a two-way street.
An in-depth understanding of the basics of digital marketing is crucial to even think about building a career in social media marketing. One such online course that helps build a solid foundation is the MICA online digital marketing course. Offered in collaboration with Talentedge, the MICA online digital marketing course provides 360-degree knowledge into every digital marketing facet, including SEO, SMM, email marketing, video marketing, influencer marketing, paid advertising, etc.
- It is Cost-Effective
Social media marketing has managed to become one of the most cost-efficient aspects of a marketing strategy. Signing up and creating an online profile is free for almost every social media network. Furthermore, any paid promotions you decide to run are relatively budget-friendly compared to other marketing tactics. So you can see a greater return on the investment and retain a bigger part of the budget for other marketing and business expenses.
- Gain Marketplace Insights
- What are the competitors up to?
- What do the customers like?
- Which marketing campaign are they responding to?
By monitoring a brand’s social media activity, you can analyse the customers’ interest and options that can help tweak the next campaign. Using social media analytics as a complementary research tool, businesses can gain an understanding of their industry.
However, social media analytics is no walk in the park; it requires practical application, prowess in analytical tools, a stronghold in the basics of digital marketing, and experience. All of which can be gained by enrolling for the MICA online digital marketing course. The MICA online digital marketing course’s comprehensive curriculum aims to provide exposure to every single facet of digital marketing known to man.
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There may be hundreds if not more brands who are leveraging social media marketing to engage and connect with their customers—ranging from Nike, Zomato, Uber, to Starbucks, and even Facebook. Businesses who are looking for accelerated growth must invest in social media marketing, and aspiring professionals must have a stronghold in this domain to help such businesses. The ideal and cost-effective way to pursue a credible online digital marketing course.
So without further ado, scour the internet for the MICA online digital marketing course, enrol yourself, and make your way towards a thriving career in this domain.