Digital marketing campaigns are considered to be one of the most powerful ways to reach potential customers. However, producing a creative campaign can be cumbersome and heavy on the pocket. In addition, there is no guarantee that it will give you a positive ROI.
Figuring out how to reach, connect, engage, and convert potential customers takes more than just an understanding of digital marketing’s basic concepts; it requires an out-of-the-box thinking and an in-depth analysis of the target audience. Several Edtech platforms offer credible digital marketing courses that you can leverage to gain a solid understanding of the domain.
Best digital marketing campaigns of 2022
Till then, here is an exhaustive list of the best digital marketing campaigns of 2022:-
1. Fitbit – Find Your Reason Campaign
The brand recognised the need to get fit and how everyone has a different reason to stay in shape. Fitbit displayed this uniqueness in 5 short documentaries with real Fitbit users hitting a health obstacle, finding their own reason and embarking upon a fitness journey. This amazing campaign has managed to inspire hundreds and thousands of people to shift their perception and start a fitness journey of their own.
2. Swiggy – Voice of the Hunger Campaign
Over 10.5 Lakh DMs on Instagram in 10 Days!
That was the success rate of this social media campaign by the Swiggy. During this campaign, users were asked to leverage the voice note feature of Instagram to recreate the shapes of kebabs, pancakes, nachos, etc. And whoever completed the entire challenge stood a chance to win a year’s worth of food vouchers from Swiggy. The Voice of the Hunger was considered to be one of the most creative and successful campaigns of Instagram.
3. Facebook – Thumbstopper Campaign
This campaign by Facebook was designed to promote a video advertising format that uses short 10-second videos to narrate stories that move the audience. It is all about sharing simple instances with the target audience that brings the utmost joy. This video advertising format helped engage a large audience by assisting brands in sharing some heartwarming stories on their platforms.
4. McDonald’s – Instakshari
This campaign generated over 7 lakh impressions in just 2 HOURS!
Amid Covid-19, restaurants and food chains were shut down, bearing huge revenue and customer base losses. To increase customer engagement, McDonald’s leveraged the Instagram platform and launched the Instakshari campaign. The fun quotient of this campaign was that the food was related to famous songs. For instance, “Is this love” showed the image of fires and emotions attached to it while Kuch Kuch Hota Hai promoted the image of a burger. This created humongous interaction with the customers, and they came up with interesting lines and lyrics expressing their love for McD burgers.
5. Twix – Making Your Dreams Come True
When you hear the name “Twix”, you instantly tend to think of the delicious chocolate bar filled with gooey caramel inside. Twix took their social media campaign strategy up a notch to increase engagement and released a new product just for their audience – Twix Meltdown. Twix introduced a device that churned out the Twix flavoured coffee that combines with their favourite chocolate bar. This was a limited edition offer only and was available to the audience via a contest on Instagram.
Before moving onto the next campaign, what’s important to note here is that these campaigns have one thing in common – CREATIVITY. These brands are doing that no else is even thinking about. Who would think about linking song lyrics to burgers? Who in their right mind would promote the “ooohhhh” and “yummmms” of their customers? Well, these brands did, they thought outside the box and came up with engaging digital media campaigns.
If you aspire to do the same, consider enrolling for credible digital marketing courses online. However, make sure that the digital marketing course you are enrolling for has a comprehensive curriculum that focuses on the practical application as well as creativity and not just bookish knowledge. Sure, theoretical knowledge is vital to understand the role of an SEO expert or what a digital marketer does all day, but the practical application element is what can help you devise engaging digital marketing strategies.
More on this later, let’s move onto the next best digital marketing campaign of 2022:-
6. Dominos – Points for Pies Campaign
In a technology-powered world, Dominos stood out and launched their “points for pies” campaign aligning with the Super Bowl. Dominos allowed pizza lovers to scan pizzas and gain points no matter where it came from. This enticing technique helped the brand garner scores of people signing up for the loyalty program. Simply brilliant!
7. Nike – Dream Crazy Campaign
When talking about the best digital marketing campaign, one name that always comes up is NIKE. This brand is known for its digital marketing campaigns all over the world. Their latest “dream crazy” campaign featured Colin Kaepernick, the NFL quarterback and the slogan said ‘Believe in something, even if it means sacrificing everything’.
Back in 2016, Colin Kaepernick, in his efforts to oppose racial injustice, started to kneel for a pregame national anthem. Due to which, he was barred from the San Francisco 49ers in 2017. He later settled the case with the league after being blacklisted by the owners for his actions. Nike’s advertisement was designed to send a strong message to the notable sports personalities to participate in the campaign.
8. Budweiser – Whassup Quarantine Version
This year’s pandemic version caught the eye of Budweiser, and they planned to capture the current mood of lockdown. The campaign’s new video included four men “just quarantining with a Bud”. The campaign was backed by the most trending hashtag #Togetheratadistance and the #SavePubLife initiative to help pubs that were forced to shut down due to the social distancing regulations.
Wrapping it Up!
Ranging from Nike to Facebook and even Dominos, this 2022 saw a whole new side of engaging digital marketing campaigns. Whether you are an aspiring digital marketing professional or an established one, gaining insights into these interactive campaigns can help you devise creative digital marketing strategies.
Another way you can do that is by enrolling for the MICA digital marketing courses. Offered on the Talentedge platform, the MICA digital marketing courses can help you meet the changing demands and expose you to the latest trends of the domain. The MICA digital marketing courses can help you create interactive campaigns and how to execute these campaign effectively.
More Information:
Is Digital Marketing a good Career in India?
Why to Choose a Career in Digital Marketing?
10 Best Digital Marketing Courses to Advance Your Career
Growth & Opportunities for Digital Marketing Professionals in 2022
Top 50 Digital Marketing Interview Questions and Answers in 2022
IIM KASHIPUR Executive Development Programme In Strategic Marketing Management