It’s been more than a decade and a half since digital marketing was introduced. That’s right!  It’s not a new concept. It’s just growing tenfold every passing year.

Today, digital marketing has become the mainstay method for companies to market and promote their products to a larger audience. However, to learn digital marketing is not a walk in the park. It requires a lot of time, dedication, a unique skillset, and persistence to be called an expert in this domain.

If you are just entering the digital space or are just looking to hone your skills, this blog is written for you. It’ll take you through every facet of digital marketing that you need to keep in mind until you become a digital marketing connoisseur.

A step-by-step guide to structuring a digital marketing

1. Identify a Platform

When you are used to the traditional marketing techniques, it’s difficult to part ways. However, with the internet taking over, you need to market where the audience is. Here are some of the most commonly used digital marketing platforms you need to master:-

2. Social Media Marketing

With over 3.80 billion active users, social media has become the biggest marketplace of today.

No matter what you cover in a digital marketing course online, social media is the number one platform you need to be focusing on as a digital marketer. It promises not only higher returns but also access to a humongous audience.

3. Email Marketing

Some say email marketing has become a lost art; however, that’s not the case. It was and still is an imperative platform for marketing. With the advent of technology, it has become easy for organizations to follow up on their audiences allowing them to know about the latest offers and products.

4. Search Engine

Another powerful platform for digital media marketing is the search engine. Nothing beats the reach of Google. Everyone in the world uses Google or some other search engine to look for products and services in their area.

• Do you want to get flowers delivered to someone? Google it.
• Are you looking to buy Levi’s jeans online? Google it.
• Are you looking for a weekend getaway hotel? Google it.

The search algorithm of Google has become so relevant that if you master this game, you win the internet. That being said about the platforms in digital marketing, let’s move on and understand other key ingredients of this domain.

5. Design Is Key

When you advertise a brand or product, you want to make sure that people like what they see: enter – designing. Designing an attractive webpage, and arranging your items according to relevance plays a significant role. Some customers may have no idea about the products or services you are advertising, so make sure the landing pages are optimised according to a new user. You can pursue a credible digital marketing course online to get a detailed understanding of this concept.

6. Content is the Main Ingredient

Without content, how are you going to convey your message?

Content is the salt of digital marketing; without which, the dish will remain incomplete no matter how many fancy ingredients you add.

If you lack a good grasp on content writing skills, your digital marketing training will never be up to the mark. To understand the intricacies behind curating great content, consider enrolling for a credible digital marketing course online. There is a plethora of such courses available online. So make sure you choose a credible one like the online digital marketing certificate IIM Raipur that has quite the fan base among digital marketing professionals.

7. Website Traffic

Monitoring and analyzing website traffic is another key ingredient of the digital marketing recipe.

Nothing is concluded without analytics. If you don’t know how many people you reached or influenced, what’s the point? How are you going to make your next campaign better? Not just that, make sure the website you are promoting is responsive, Google loves websites that are friendly to mobile users.

8. Lead Generation

The equation is simple: the more leads you get, the more popularity your website gains.

By using lead generation, a business can know how many people viewed their website. Also, it allows collecting personal customer data using special forms. This way, you can monitor the number of customers. Understand the nuances behind lead generation with the help of a credible digital marketing course online. These courses expose you to everything concerned with digital marketing ranging from content, design to lead generation and analysis.

9. Attribution Modelling

Most of you may not be acquainted with the term attribution modelling. It helps advance your marketing strategy by allowing you to track sales history. By using attribution modelling, you can identify trends and customer interests, which can be used to refine your marketing strategy if it needs improvement.

Isn’t that kind of fascinating? You can track the trends and customer behavior, what they are buying, from which platform, from where, and more. That, in its true form is digital marketing.

10. Identify Your Target Audience

Saved the best for the last. Identifying the target audience is crucial for any digital marketer. You can’t go ahead and market a baby teether to a teenager, right? You’ll target new moms or parents between certain age gaps. Why is this important? Well, you’ll curate the content accordingly, you’ll design the campaign keeping in mind the audience, you’ll choose the keywords based on the search results; everything is, in one way or another, linked to identifying the target audience.

Learn More About Digital Marketing with IIM Raipur Online Digital Marketing and Social Media Certificate

By enrolling for this incredible and short term course, you can develop a comprehensive understanding of the exponentially evolving world of digital marketing. The IIM Raipur online digital marketing certificate comprehensively covers the technical as well as behavioral facets of digital marketing practices and consumer behavior. So, by enrolling for this online digital marketing certificate from IIM Raipur, you’ll not only have a 360-degree view of the domain but also great career opportunities as the name IIM opens a lot of doors.

More Information:

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