With the advent of technology and the booming use of digital marketing, it has become essential for businesses to consider the second side of the marketing coin. The staggering digital marketing stats clearly show that going digital is the new way to go. A digital marketing online course can only help you cover half the distance, the other half requires experience and staying on top of digital marketing insights.

10 marketing stats that can help transform your digital strategy

• Engaging Content can Increase Blog Traffic by almost 2000%

Content, not just any content, high-quality content is the pillar of a successful SEO strategy. If your content is engaging, informative, and high-quality, the more traffic it will drive. If you still haven’t made this a priority, start now.

• 84% of Customers Abandon a Purchase while Dealing with an Unsecured Website

Google labels websites as unsecured without HTTPS tags. Potential customers think twice before making a purchase from such sites.

• Infographics and Videos are Liked and Shared 3X on Social Media

Infographics like pictures and videos help grab a customer’s attention by making the content stand out from the abundance of plain text. So, make sure your digital strategy entails infographics.

• 88% of Traffic will be Generated by Video-based Content by 2022

Online videos on Instagram, Facebook, and other social media platforms have become a pivotal part of marketing success. Thus, it has become evident that you need to inculcate video-based content in your marketing strategy to stand out from the competition.

• Influencer Marketing is a Billion-dollar Industry

Instagram is offering a huge potential for influencer marketing by engaging almost 1 Billion people every month. This social media network is opening gates to amazing opportunities for businesses to create innovative content.

• The Average Attention Span of Internet Users in 2022 in 8 Seconds

Considering this fact – the human’s attention span is less than a goldfish. That’s right! And, what’s more, is that this attention span is getting even shorter with increased digitization.

• 77% of Users Prefer to Spend More Money on Socially Engaged Brands and Businesses

Facebook, Instagram, Snapchat, Twitter have become the go-to platforms for internet users, especially the youth. Keeping this mind, if you don’t have a proper online presence, you might as well stop thinking about online business.

• Articles and Blogs with Pictographics Receive 94% More Views

Visuals make it easier for people to process and retain information. Keeping this in mind, include photos or graphics in your content to make it a quick attention grabber.

• 69% of Online Time is Spent via Mobile

Today, more than 53% of people surf the internet via smartphones. Think about it, who logs into Facebook or Instagram via laptop? This makes it imperative for your business to be mobile-friendly.

• 52.52% of All Searches Begin from a Mobile

People prefer to search from mobile instead of a desktop or laptop. That is why optimizing mobile search results holds significant importance.

Bottom Line

Over the past decade, the digital marketing industry has witnessed a huge shift in terms of content. A digital marketing online course can help you understand the marketing techniques required to reach your target audience. One such course is the MICA digital marketing course. This MICA digital marketing course helps you leverage the latest marketing tools to reach your target audience and convert them into leads or active customers.

More Information:

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