Since 1990, the augmentation of PPC has taken the digital marketing world by storm. It became essential for aspirants to get a digital marketing certification and gain an in-depth understanding of PPC in order to succeed in this domain. But, with ever-evolving technology, these skills need to be updated. From smart, fully automated AI-Based campaigns and demographics-based targeting, discover what trends are becoming increasingly popular and may affect the way you market.
Welcome to the future, here’s what’s next.
- Automation With a Touch of Never-ending Demand for Human Intelligence
Automation is taking over the world. Over the past few years, PPC automation has been experimenting and learning, but this approach is one of the most powerful ways to improve your overall marketing statistics and customer reach. With artificial intelligence, it is now possible to keep a track of what the customer is looking for, from there you can either manufacture or provide what the customer is looking for or re-align your marketing efforts into the right direction.
Also Read: Executive Development Program In Digital Marketing
- Welcome to the World of Videos
Video marketing has become bigger since 2019 and is expected to grow significantly in 2022. Video is being considered as one of the most powerful marketing strategies to promote your products and services over the internet. Look at the staggering stats, these are enough to convince you to switch to video marketing:-
- Over 8 billion videos are being watched every day on Facebook
- 96% of customers find that videos are helpful while making purchase decisions
- 58% of customers consider brands to release more video content since it is more trustworthy
- 71% agree that videos leave a positive impression
- Reign of Retargeting
If you think “Call Now”, “Register Now”, or “Buy Now” like keywords are going to help with conversions, you are highly mistaken. Retargeting is the new face of digital marketing that entails an audience-based marketing approach. With the help of automation and artificial intelligence, it is now possible to target people who searched about your product but didn’t buy at that time. And later, they see an ad on social media platforms or other websites about the product they were just viewing. This strategy gives good results because it provides a nudge to the customer and increases the desire to purchase it without noticing. A digital marketing certification can help you understand the complexities of retargeting and how it’s done.
Also Read: Advanced Certificate In Managing Brands And Marketing Communication
One such course is the digital marketing course from MICA, offered on the Talentedge platform. This digital marketing course from MICA helps you understand not only what retargeting is all about, but also verses you about the ins and outs of digital marketing.
What Does the Future Hold?
Make 2022 bigger with these PPC trends in mind. If you are a professional looking to upskill or an entry-level aspirant looking to build a successful career in this domain, a digital marketing certification is a perfect way to go. If you want to reap the maximum benefits of these PPC trends, consider pursuing a digital marketing course from MICA, one of the best in its field. In either case, dig deeper, ask more questions, research, and never stop learning.
Happy Marketing!
More Information:
Strategic Human Resources Leadership
Executive Development Program In Talent Management
Executive Development Program In HR Analytics From XLRI
Executive Development Program In Advanced Financial Management
Executive Development Program In Project Management For Senior Professionals
Executive Development Program In Human Resource Management From XLRI Jamshedpur
Executive Development Programme In Digital HR Transformation & AI-Driven HR Analytics