bhagwan rawat

2 years ago

Categories: Digital Marketing Courses

Digital Marketing (Online) Vs Direct Marketing (Offline)

Until the last decade, there was only one form of marketing prevalent – direct marketing. With technology taking the forefront and the world shifting to a digital paradigm, there has been an emergence of another dominant form of marketing – digital marketing.

Opting between these two marketing forms can certainly be perplexing. However, understanding the basics of these forms of marketing can help you decide how you want to exhibit your product/service to the target audience.

Understanding Direct Marketing (Offline Marketing)

Direct marketing is a type of marketing where companies directly interact with customers through various mediums including text messaging, promotional letters, newspapers, magazine advertisements, etc. Even with the rising acceptance of digital marketing, direct marketing remains relevant. Companies are looking out for skilled candidates who can present their product or services to their targeted market in the most efficient manner.

Different Types of Direct Marketing

Following are the type of direct marketing:-

Direct Mail

Direct mail is basically a posted mail that markets your business and its products and services. There are various types of direct mails including postcards, envelope mailers, catalogues, pamphlets etc. It is typically sent to all postal customers in a particular area.

Telemarketing

Telemarketing involves contacting targeted customers through the phone to sell products or services. It has the prospects of generating new customers in large volumes.

Direct Selling

Direct selling involves salesmen and saleswomen selling products or services directly to customers at their workplace or home. It includes door-to-door sales, network marketing, party plans, etc.

Text or SMS Marketing

Text marketing enables a business to connect to individual customers and send messages to a large group at a low cost. It can be used to send customers links to website updates, sales alerts, delivery reminders, etc.

Understanding Digital Marketing (Online Marketing)

Digital marketing is a form of marketing that takes place on some form of screen medium. It can be a computer, smartphone, tablets etc. Digital marketing involves digital graphics that attract the customer to click, tap or visit a particular brand’s website. The growing acceptance of this form of marketing has led to the creation of a promising career – digital marketers. While it doesn’t require a specific degree, enrolling in rated best digital marketing training programs and getting certified certainly increases the credibility of the candidate and can land him/her a lucrative job in the market.

Different Types of Digital Marketing

Following are the different types of digital marketing:-

Search Engine Optimization (SEO)

SEO is the process of generating traffic from organic or editorial search results on search engines. It can optimize a website, boosting its chances of ranking well for relevant keyword searches.

Pay-Per-Click Advertising (PPC)

PPC is a process of acquiring website traffic by purchasing ads on search engines. Through this campaign, site owners are able to target their potential customers.

Content Marketing

Content marketing focuses on creating and distributing relevant and valuable content to attract as well as retain the audience on the website. It is a consistent process of communicating with customers without necessarily selling.

Email Marketing

It is a simple, cost-effective and scalable way of reaching out to potential customers. It includes e-newsletters, promotional emails, event emails, etc. to generate new leads or offer updates for existing customers.

Digital Marketing is a fast-growing field that presents a plethora of exciting new opportunities for job seekers in India. A job opportunity in digital marketing is fast-paced and challenging. At the same time, it offers unbounded opportunities to explore one’s creative side coupled with web analytical tools to drive outstanding digital marketing campaigns.

What is Digital Marketing?

Digital marketing relates to advertising provided through digital channels like websites, email, search engines and mobile applications, Digital marketing comprises a huge range of marketing efforts with the ultimate objective to increase sales, conversions and brand awareness.

Massive demand for Digital Marketing professionals

With increasing marketing budgets, higher salary in the digital marketing market and ever-growing career choices, the digital marketing arena is hogging the limelight in the corporate job sector. There has been an exponential surge in digital marketing jobs on a global scale and digital marketers are considered precious commodities. With the opportunity to guide your career, the advantages of a job opportunity in digital marketing are colossal.

How to Kick-Start your Digital Marketing career and make it Flourish?

Comprehend the data

Data analytics is the crux of digital marketing. The creativity of a digital marketer should be based on sound data-driven insights. You should be able to prove to the prospective employer that you understand the importance of data and know ways of using it.

Find out as much as possible about the field

Knowing SEO is vital for a digital marketing career, you should be able to demonstrate the know-how on vital metrics and various marketing platforms.

Make new contacts

Use social media skills and nurture relationships with people to help you land your first job opportunity in the digital marketing arena. Acquaint yourself with industry experts and search for opportunities to build connections with apex digital marketing agencies.

Establish a following

An active presence on social media networks such as Twitter, LinkedIn and Blogging can give you the much-needed credibility in this field. This will help you showcase your meaningful insights through social media to future employers.

Get Certified

Get a competitive edge over your fellow job seekers by investing time in digital marketing certification courses. Multiple online resources cover a wide range of relevant topics through flexible learning ways.

Career Scope in Digital Marketing

Apart from being an in-demand specialist, you will have a wide range of career progression choices. You can set your own professionals growth goals and constantly network with professionals. You will have tremendous opportunities to learn new things with a high degree of flexibility. You will be the harbinger of regular change to the marketing efforts of the organization and most important of all, you get to travel the world exposing yourself to new professional work environments, gaining valuable and indispensable job experience.

Different sub-branches are spinning out of the digital marketing sector that can themselves be regarded as fully-functional career options.

Jobs Opportunity in Digital Marketing

There are various job opportunities in India when it comes to a digital marketing career path. Following are some of the common profiles that are available in the Digital Marketing sector in India.

Web Designer and Developer

This profile is responsible for creating, crafting and maintaining websites. Beforehand knowledge of languages like HTML, JavaScript, .NET and content management systems like WordPress and Magento is essential for this job description.

Average Salary – Rs 4 Lacs to 5 Lacs per annum

SEO Expert/Analyst

SEO analysts make sure that the website is getting optimal traffic by making efforts to improve the search ranking of websites in Google. This job profile ensures that the webpage optimization is done according to the requirements of the search engine. They also work on increasing the mobile-friendliness of the website and remove any crawling issues. SEO is the best job opportunity in the digital marketing sector in India.

Average Salary– 4 lacs to 7 lacs per annum

Content Writer and Marketer

If you are passionate about writing then the content writer position is the best job opportunity in the digital marketing field in India. A content marketer is responsible for creating trending and optimized website content in coordination with the SEO team.

Average Salary– 4 Lacs to 5 Lacs per annum

Digital Marketing Manager

This managerial position is tasked with overseeing the digital marketing strategies, traffic generation and supervision of the content and design team.

Average Salary– 8 Lacs to 10 Lacs per annum

Final Thoughts

The digital marketing scenario is highly dynamic. Keeping yourself updated with the latest developments and preferably getting certified through reputed digital marketing courses will make you stand out in the intensely competitive field of digital marketing employment in India.

More Information:

Why pursue a career in digital marketing?

Is Digital Marketing a good Career in India?

Roles & Responsibilities of a Digital Marketer

The 4 Big Benefits of Having a Digital Marketing Career

Kick-Start Your Career With The Best Digital Marketing Course