Digital marketing is not just getting popular but also becoming faster. With every company employing the services of these professionals, there is a need to complete tasks quickly to beat competitors. Newer tools are being launched in the market with increased frequency. Some of them may perform basic tasks while others are more specialized. By this article let us see some of the most important applications. Courses for digital marketing certifications teach how to use many of these tools.

Digital Marketing Tools in 2022

To know more about such courses click here.

1. MailChimp

MailChimp is a tool that will help you with e-mail marketing. Apart from sending emails, it can also be used for sending automated messages. It enables you to create marketing campaigns for a targeted audience. Customizable templates are also part of this package.

Features:

• Customizable templates
• A/B testing
• Plug-ins for social media
• Run multiple campaigns simultaneously
• Live reports

2. HubSpot Sales

This is a complete package for sales and business development offering various tools for sending emails, setting up web forms, and popup forms. Free CRM software is also part of this package. It can help to connect with leads and manage social media accounts. You will learn more about this in the MICA digital marketing course.

Features:

• Automated mails
• Integrate with Gmail, G Suit, Outlook, and Office 365
• Track mail and send replies
• Customizable email templates
• Free CRM

3. Buffer

You can use this application to manage all social media accounts. It is possible to schedule posts on various platforms depending on different time zones using this software. The clean and simple interface makes it easy to work with. Smart analytics allow you to monitor the performance of each post.

Features:

• Offers free trial period of free plans
• Provides detailed analytics
• Can manage multiple social media accounts
• Increased security with two-step login
• Uniform or customized messaging facility

4. Sprout Special

Another excellent application for managing social media accounts, Sprout Special offers the facility for marketing, analytics, and customer service. This software is integrated with various social media platforms. The specialty of this package is its excellent statistical report you can get from different accounts.

Features:

• Informative dashboard
• Analyze performance across accounts
• Know Twitter followers’ location and details
• Monitor competitor activities
• CRM tool

Also Read: Is Digital Marketing a good Career in India?

5. Nanigans

Nanigans offers workflow automation. You can automate in-house advertising across social media and mobile platforms using this package. It also helps in tracking campaign performances on all platforms. With its excellent analytics, it is possible to do predictive optimization.

Features:

• Official partner of Instagram, Twitter, and Facebook
• Automate your advertisement
• Multiple reporting attributes
• Workflow automation
• Cross-platform automation of ROI

6. Facebook’s Power Editor

This is excellent software for prolific advertisers on Facebook. With this application, one can simultaneously create, edit, and manage many ads. Power Editor is more advanced than Facebook’s Ad Manager. Courses for digital marketing certifications teach you how to use this tool.

Features:

• Best for large-scale advertisers
• Allows management of multiple ads simultaneously
• Can use Excel to import ads
• Search filters to find what you want easily
• Works with all browsers

7. Google Analytics

Hardly any digital marketer can work without having expertise in Google Analytics. An excellent tool for knowing visitors’ details with their location. This package allows marketers to know how much time visitors spend on each page. This application helps track conversions effectively.

Features:

• Get customized reports
• Data from different devices
• Know visitor details with location
• Monitor time spent on a site
• Track conversions

8. Kissmetrics

Get better user behavior details with this tool for multiple sessions. It allows experts to analyze, understand, and enhance metrics that improve online business. You can do real-time tracking with it. The MICA digital marketing course teaches more about this application. Details of this course are available here.

Features:

• Perform real-time tracking
• Design editor
• Behavior campaigns and comparisons
• Software integrations
• Revenue reports

9. Trello

One of the most popular task management tools, Trello is free for small groups and businesses. It is an excellent way for digital marketing professionals to discuss with members of a team including those stationed in remote locations. It also allows you to schedule the posting of content. The cards which function like sticky notes make it easy for sharing tasks and schedules with others.

Features:

• Allows real-time collaboration
• Free for small teams and businesses
• Cards help share tasks and schedules
• Can get email notification of deadlines
• Can attach photos and drawings

10. Dropbox

A highly popular sharing app, it allows team members to share files easily. Anyone with permission can access files from anywhere. Even those who don’t have a Dropbox account can access the files. There is no limit to the size of attachments that are shared. Any course for digital marketing certifications will discuss this tool.

Features:

• File storage and sharing
• Can be accessed by anyone anywhere
• Is available on mobile devices
• Link sharing through email, chat, or message
• No size limit for attachments

11. Evernote

Evernote has been popular among digital marketing professionals for quite some time now. It allows note-taking and sharing with all team members. This tool also allows the saving and sharing of images. You can access the app on various devices.

Features:

• Web clipping support
• Can edit sketches and rich text
• Share notes, images, files, and web clips
• Can save audio messages
• Accessible on many devices

12. Raven

The way to find out if a campaign was a success is by generating reports. Raven is a tool that helps in creating and presenting reports. It is possible to research and monitor various campaigns on social media using this application. You can manage content, PPC, and SEO using this.

Features:

• Market reports automation
• Auditor tool crawls site to gather information
• No limit to creating campaigns
• Data connectors including Google Analytics and Facebook Ads
• User friendly

Wrapping Up

There are plenty of tools out there to make a digital marketing job very easy and more efficient. What is important is to know which one is most suitable for a particular company structure and objectives. You can learn a lot about these applications and how to use them effectively in the MICA digital marketing course. One must make sure that all team members are familiar with these and can use them effectively.

More Information:

Ultimate Guide to Career in Marketing

Why to Choose a Career in Digital Marketing?

The 4 Big Benefits of Having a Digital Marketing Career

10 Best Digital Marketing Courses to Advance Your Career

Kick-Start Your Career With The Best Digital Marketing Course