Great SEO does not exist as a fragment in itself, but it belongs to the broader digital marketing landscape. So, understanding the basic framework can go a long way to improve your business performance. A basic digital marketing course will help you understand the core concepts of marketing and how you can implement it in SEO.

What is SEO?

First, let us try to understand what is meant by SEO. Does Search Engine Optimization just mean to get your websites ranked high on search engines? It is the process of driving traffic to your business from free, organic, editorial or natural search engine results. A good SEO strategy should aim to engage the audience and convert them into doing business with you.

So, you can do that by going back to the basics of marketing and putting SEO in the purview of your digital marketing initiatives. Learn the core concepts of digital marketing through a digital marketing course and get your basics right.

The Basics of Marketing

One of the classic definitions of marketing is “bringing the right product at the right price in the right place at the right time”. This means that we need to put the focus on the basic four areas of marketing in order to make SEO work for you:

Product

Getting noticed through SEO is only half the battle; you also need to position your products or service in such a way that your customers are convinced that it can deliver desired results. Win new customers by understanding their needs and how your product relates to those needs.

Price

Of course, the price is tied to the value of the product. But you must also consider the pricing points of your competition. If you are too cheap, your turnover will suffer, else if you are too expensive your product will not sell. So it is important to find the right balance and perfectly price your products. When you involve SEO as part of your digital marketing strategy, you will not just get more hits, but it will also lead to conversions.

Place

What is the first place your customers will look for your product? Will they search for you? Ask yourself these questions and determine where the majority of your prospective customers are situated so that you can leverage on the same.

Promotion

Now that you have determined the place, use that channel effectively to promote your products. Whether it is search engines, search ads, PPC, associate them all with your audience with the right SEO promotion strategies.

You can measure the success of your SEO strategy by considering the above basic ‘P’s of marketing. We need to put the focus on all these factors in order to maximize conversions generated from SEO. Once everything is aligned together you can make SEO work wonders for you. Become a SEO expert with the best digital marketing programs and drive your business to new heights.

We live in a digital age with 24*7 connectivity, where almost 4.57 billion people are active internet users. This encompasses 59% of the global population. These stats make it a must to have a solid digital marketing strategy that engages the consumer and follows them through to your online sales cycle. What you’ll find below are the most critical components of digital marketing. The goal here is that you’ll be able to walk away with a clear understanding of your options and an action plan.

Five Most Essential Components of Digital Marketing

• Website

The first thing you need to activate a digital marketing strategy is a website. Having an official website is critical for the success of your digital marketing strategy. Make sure that your website is user-friendly, promotes your brand, includes a call-to-action button, contact information, and creative landing pages.

• SEO

An essential part of a digital marketers journey – SEO can help your business rank on search engines like Google or Bing. When you optimize your website landing pages or blogs using targeted keywords, the search engine ranks your website on the top, making it visible whenever a user enters the keyword. A detailed understanding of SEO is a must for success in this domain, and an online digital marketing certification is the first step towards gaining the necessary knowledge.

• Paid Ads

SEO is extremely valuable and essential, but it also a time-consuming process. And, in this competitive world with cut-throat competition, gaining quick exposure is quite necessary to establish a strong customer base. For immediate results, pay-per-click marketing on various online channels is the perfect way to go.

• Social Media

Social media is another one of the essential components of digital marketing. Without having an online presence, a business cannot stay connected to its consumers and influencers. Social media is a potent tool, and if used right, can help build a sharp image. An online digital marketing certification can help you expand your knowledge base on social media marketing and social media optimization.

• Analytics

Without analytics, you cannot measure performance, and without measuring performance, you cannot determine the success or failure of your digital marketing strategy. Analytics is the greatest asset of digital marketing that helps regulate the performance of your digital marketing efforts. Several analytics tools can help you analyze, measure, and improve your marketing campaigns. To learn the full extent of these tools, consider pursuing an online certification like the digital marketing course MICA.

Now, Pay Attention – This is Important

Digital marketing depends entirely on the data of where you’ve been, the content, and your company’s strengths and weaknesses. The number one way to build a career in this domain is by pursuing a digital marketing course. This course helps entry-level aspirants as well as sales and marketing executives to improve their company’s performance, reputation, and relationship with customers. Not only that, the digital marketing course from MICA provides a deep understanding of digital marketing tools & techniques that helps you manage an entire digital marketing campaign from start to finish.

More Information:

Future in digital marketing as career

Is Digital Marketing a good Career in India?

Kick-Start Your Career With The Best Digital Marketing Course

Growth & Opportunities for Digital Marketing Professionals in 2022