India is a rapidly growing economy, offering enormous opportunities for the growth and expansion of various industries. Although the entertainment industry and global media are showing moderate growth in the last few years, it is anticipated that India is going to be one of the most opportunistic markets to showcase rising trends against the global trends. To understand and learn the upcoming trends thoroughly, one must opt for ADPR online certification. It will not only help candidates with the trends but also prepare them for the future.
Also Read : The Importance of Advertising Management Courses
The advertising industry is one of the most essential sectors of the media and entertainment industry. The Indian government also provides its miraculous support to the advertising industry. Globally, we have reached the point where people spend most of their time looking at the screens of their mobile phones rather than their televisions. By the year 2025, more than half of all the traffic will originate from non-PC devices.
Upcoming Trends In Indian Advertising
The nature of the advertising industry is dynamic, and it keeps changing from time to time. Professionals must keep up with those changes by adapting to the latest trends efficiently. This can be done with the help of a certified advertising online course that helps the candidates in modifying their ways of operating while playing along with the latest trends.
Some of the latest trends prevalent in Indian advertising are:-
- Rise of Digital Agencies
The advertising sector has taken a whole new dimension coming out of the clutches of traditional advertising methodologies. More and more advertising agencies are getting combined with production houses. With the internet taking products and services to each corner of the world, digital agencies have attained utmost significance over conservative mediums.
- Content Advertising
Brands understand the significance of connecting with the youth with the help of high-quality content. The latest and creative ways are being brought in to increase brand visibility. Brands have realised the value addition that honest presentation of products and high-quality content offer to their business. Usually, the high-end brands have a creative team within their premises so that high-quality content can be concisely created at high speed.
- Digital Marketing
ADPR online certification helps professionals in understanding that every form of communication has a digital base to it. No communication in the area of advertising irrespective of the media gets concluded without a digital touch to it. The full extent of digitization will make more creative people opt for ADPR online certification or certified advertising course as compared to earlier trends of media professionals getting into the world of creativity.
Also Read : Promote Yourself to a Career in Advertising
To Sum It Up!
Indian advertising has now become a highly matured one. Owning to the same, it has begun to read the pulse of the customers in the perfect manner. Digital media is now making television and print media almost obsolete. The basic trends that are followed by professionals with ADPR online certification are to focus on high-quality content, emphasize on developing advertising strategies and digital campaigns, etc.
More Information:
A Step-by-Step Guide to Digital Marketing
Scope of Digital Marketing in India (2023)
What Is Digital Marketing and How to Use It?