All things digital have been on the rise in 2018, especially with the increased use of AI, machine learning and data analytics. As consumers become more digital, they demand an integrated experience.
Latest Trends in Digital Marketing 2022:
Integration of Augmented Reality through social media: It is the era of information and technology where our mobile devices are becoming more feature enabled. With enhanced mobile devices and better integration of mobile apps with AR, the likelihood of companies utilizing AR to engage with their customers will increase. Social media giants like Facebook and Twitter may likely introduce AR to their platforms to be used with mobile devices.
The fall of digital influencers: While brands pay their influencers for marketing their products through their social media profiles until now they have not been measuring the impact. With better data analytics tools at their disposal, more brands are likely to measure the impact of the influencers. This will result in the brands keeping only the ones that are actually influencing the market and getting rid of others.
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Customer journey mapping: This trend has already emerged in 2018 but will see more takers in 2022. While with data collection software and tools companies have been gathering and analysing customer data, they will now use enhanced data analytics tools to actually create customer journey maps. Digital marketing would comprise of touching the customer as per their different needs on this journey.
Targeted goal-based ads: 2022 will see specificity in mobile and desktop ads. The user attention span on these devices is short and thus, the ads would be goal-based and specific. They will elicit a specific action from the customer. The likelihood of such mobile ads to grow much higher is immense for 2022.
Professional Live Videos: Videos have been on trend for many years now. However, 2018 saw an emerging trend, that of live videos. More professionals and brands are now likely to promote themselves through Live videos. The trend will also see a rise as more social media platforms apart from Facebook provide the live video streaming option. This is a great way for brands to connect with their consumers.
User interfaces that talk: Chatbots and conversational interfaces such as Amazon Alexa, Google Assistant have become popular in 2020. More companies are likely to use this as a digital marketing route to connect with their customers who already connect with these conversational interfaces.
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Personalization of emails and digital ads: Email blasts sent by marketers are impersonal and so are regular online ads. Companies will now have to work to achieve a high degree of personalization by utilizing data analytics insights from customer purchase patterns and other online behaviour.
Native advertising: Brands and companies with a vision to expand their reach and customer base must incorporate native advertising as part of their digital marketing strategy in 2022. With more digital reach, it is only suitable for brands to leverage digital expansion across the globe. Using native language in digital ads will increase customer engagement and possible online sales.
The demand for video-on-demand: Great video content has always been loved and instantly viral on social media platforms by the public. So too in 2022. Videos on social media platforms will have high customer engagement in 2022. Digital marketing teams can experiment with different kinds of videos such as live streams and 360-degree videos.
Integration of digital with offline: Yes, the global economy is becoming virtual but people are still real. Hence, seamless integration of digital campaigns with offline campaigns will become more common in 2022. Digital marketers will have to provide experiences to their customers which start online and culminate in real-life events which they can remember.
Voice marketing: Another trend to watch out for in 2022 would be voice marketing. Just as people are getting acquainted with Alexa and Cortana, they are using more voice searches. They are now looking for insight from these AI-based systems. With the voice search trend on the upward curve, marketers must create campaigns or content to match these searches.
Social media stories: Brands tell stories because people love stories. People love stories from when they are little kids and they also love to watch stories. The trend of telling their story online, in any form – written, pictorial or video would be high in 2022. This trend will rise as more media platforms such as Instagram (Instagram Stories) and YouTube (YouTube stories format) come up with story promotional ideas.
Digital marketing certification programs would be of great help in 2022 for marketers and non-marketers alike. Build yourself a lasting career in this lucrative domain by enrolling into a digital marketing certification course from a reputed institute and give your resume the push it needs.
With every passing year, digital marketing continues to transform the way many industries operate in a significant manner. With its increasing influence, the digital marketing landscape is witnessing tremendous evolutions. Presently, it has become imperative for marketers to be updated with the latest digital marketing trends in order to gain a competitive edge and develop effective marketing strategies that help in generating leads, building a strong and long-lasting client base, and facilitating the overall growth of the organization.
Top Digital Marketing Innovations & Trends of 2022:
- Chatbots
From business websites to mobile apps and social media, chatbot feeds are popping up everywhere. While they serve multiple purposes, they are primarily used to obtain answers to simple questions or help users accomplish simple tasks. Conglomerates across the globe are using advanced chatbots as virtual assistants or digital concierges.
- Video Marketing
Video marketing has been an important digital marketing tactic for many years now. In fact, more than 80% of marketers say that video marketing has helped increase user understanding of their products or services. Companies often invest a ton of money in making their videos look professional, however, videos with dazzling special effects don’t pique the interest of users anymore. They simply need good content that is informative, entertaining and story-driven.
- Programmatic Advertising
Managing ads is a continuous and strenuous job, this is why organizations are letting AI take over this task. Programmatic advertising uses AI to buy and post advertisements based on targeting algorithms. It operates on a combination of automation, big data, and technical expertise. It is being widely used across the globe and by 2022, more than 86% of the digital display ads will be acquired via automated channels.
- Voice Search
Voice search is gaining immense popularity. In fact, by 2022, more than 50% of online queries will be voice-based. Tech-giants like Apple, Amazon, Google have already leveraged voice search to offer an improved experience to their customers. Viewing the potential it holds, companies across the globe are planning to integrate voice-enabled services in order to optimize the way their customers interact with them.
- Artificial Intelligence
AI gathers data with respect to a specific situation via human input or sensors. The potential applications of AI in marketing are endless; in the year 2022, this cutting edge technology will be a huge part of content marketing, custom services, and advertising.
With its growing prominence, it is evident that the scope of digital marketing is only going to increase in the coming years. Companies are always on the lookout for digital marketers who hold professional knowledge and technical expertise to cater to their diverse online marketing goals. Enrolling in a digital marketing course is certainly a smart way to acquire comprehensive knowledge of the digital landscape. Individuals who hold a professional digital marketer certification position themselves as credible candidates, thereby gaining a competitive edge in the job market. In fact, there are various digital marketing online certification courses available for candidates that allow them to acquire the skills and knowledge in an easy and convenient manner.
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