Are you thinking to step foot into public relations? Check the PR scope carefully before entering the field. The digital world is ever-expanding in nature, and there is always something new to learn, especially in public relations. So, to provide you with a basic understanding of PR, here is a list of roles you’ll be playing as a public relations executive in an ad agency.
Role of a Public Relations Executive in an Ad agency
Curate a Content Strategy
A significant part of a public relation executives job is to develop a strong content strategy. That also includes writing some of this content themselves or helping drive strategy with a team of writers and editors.
Media Monitoring & Analysis
Once PR-driven content hits digital media, the role of a PR executive shifts from managing to monitoring and analysis. An advertising & PR certification helps PR professionals get well-versed in PRTech tools that help with media monitoring, an essential component of today’s PR strategy.
Managing Corporate Communications
PR executives are required to be in constant communication with stakeholders across the organization to develop and distribute gathered analysis. They are required to leverage various communication channels to ensure their message reaches the right audience.
Media Training
Media training is a time consuming but essential part of the job. Training and developing new hires or outside agency or consultancy to lead a project is critical as it entails delegating work so you can focus on what’s important.
Writing/Editing of Miscellaneous PR Assets
Writing and editing go beyond content creation. It involves writing and editing informational content related to products or launches, case studies, events descriptions, press-releases, and more.
Multimedia Development & Visual Storytelling
Video-based content is 1200% more productive; therefore, PR executives must have a baseline understanding of how to produce and promote video-based content. Develop a basic understanding of the nuances of multimedia development and storytelling by pursuing an advertising & public relations certification.
Trend Spotting
The advertising and PR world is continuously evolving, and PR executives need to grow with it. It has become essential to keep an eye out for new trends and themes that are about to hit the market to keep up with the ever-evolving advertising environment. The best way to do so is to undertake an updated advertising online course. These courses provide exposure to the latest themes & trends, equipping you with tools to overcome marketing and advertising challenges.
Social Media & Community Management
Depending on which firm or industry you work in, social media and community management is the cornerstone of reputation management. Entailing social monitoring and responding to customer inquiries, this an essential role for a PR executive.
Bottom Line
PR is a broad industry with countless opportunities. And, to build a successful career in this domain, an advertising online course is recommended. Make sure you are aware of the role and responsibilities of the job before stepping into the mainstream of advertisement that is PR.
More Information:
How do you Get a Job in Advertising?
Ultimate Guide to Career in Marketing
Promote Yourself to a Career in Advertising
What are the Career Prospects in Advertising and PR in India?