It’s safe to say that 2022 threw some solid Googly’s that no one could’ve predicted.

Even so, one thing that remained constant for companies was that the best branding and marketing strategies still involves connecting and engaging customers.

During the pandemic, people wanted to know that their favourite brand or company has not forgotten about them during such challenging times. They wanted to know that there were people behind the logo who cared for them.

So come 2022, don’t be surprised if you see most organisations focusing on making customers feel more comfortable, safe, and supported. And if you aspire to learn how to build one of the best branding and marketing strategies, you can consider enrolling for marketing management online course for in-depth knowledge, or you can continue reading…

Best Strategies to Market Your Business in 2022

1. Get Ready for Google’s Next Update

As a branding manager or marketing professional, you may already know this. However, for aspiring professionals, Google is launching a new update to its algorithm. And with Google Page Experience Update coming up in May 2022, there will be new metrics to measure site load time, interactivity and content stability.

These parameters are going to impact the overall search rankings. Simply put, anything that can annoy a user may negatively impact the rankings of your website. So start optimising for these metrics before the actual update is launched.

Also Read : Importance of Integrated Marketing Strategy for Brands

2. Prepare for the End of the World (Third-party Cookies)

Come 2022, every marketer and branding manager needs to be prepared for two big changes – the end of third party cookies and new privacy regulations in California.

The death of third-party cookies will transform the targeting techniques of digital ads and tracking, of course. So this coming year, you need to prepare yourself and your company to embrace the impact of the cookie-less future.

This means leveraging valuable first-party data and ensuring you have a clear plan for placing, measuring, and tracking campaigns after this change.

A credible marketing management online course can help you educate yourself about the impact of the cookie-free future along with other critical facets of branding and marketing.

Also Read : What Separates Marketing from Branding

3. Customer Retention Must Be Your Focal Point

Experts all over the world are recommending focusing on existing customers. In an uncertain economy post-covid-19, most brands should focus on retaining and connecting with their customers.

Think about things like personalised push notifications, loyalty points or incentives, increased mobile interactions, etc.

Keeping existing customers happy is far cheaper than acquiring new one as brands have to start from scratch and build a campaign from the ground up. However, to retain the existing ones, a model has already been developed, all it needs is a little tweaking and updating.

Also Read : Practical Tips for Successful Branding, Sales, and Marketing

4. Leverage Social for Increased Sales

Another strategy you can leverage for effective branding, increased sales, and robust marketing is selling on social. Last year, Mark Zukerberg launched shops for Facebook and Instagram, allowing users to shop directly on or from the platforms.

This brought about a surge in in-app shopping on social media channels, shortening the buyer’s journey from search to purchase. However, to leverage this strategy, you need to understand the scope of internet marketing. And the ideal and cost-effective way to do that is by enrolling for a marketing management online course.

One such online course you can rely on is the specialisation in branding & communication from MICA. Offered on the Talentedge platform, this course from MICA is a comprehensive masters course in branding, advertising, PR & communications. It boasts of an extensive curriculum and an engaging pedagogy combined to provide quality education.

Also Read : Developing Digital Marketing Strategy in 2022

5. Optimise for Voice Search

About 22% of users operated voice search by Google to get information about local businesses.

Voice search is a relatively modish concept that not many organisations are leveraging as of today. However, in 2022, this trend is expected to take off as consumers used their voice-enabled devices a lot more while they were at home amid the pandemic.

If you are looking for in-depth knowledge of this domain, consider enrolling for the specialisation in branding & communication from MICA. This online course from MICA can not only help you understand the nature and scope of sales promotion in marketing but also expose you to the latest trends of the domain. Rest assured, well-rounded education in branding, sales, and marketing is guaranteed.

6. Casual is the New Serious for Social Videos

In 2020, TikTok had over 500 million users from more than 150 global markets.

Platforms like these allow marketers to weave brand content into a user’s daily feed more naturally. However, no one is going to watch an advertisement or serious video type content. So the video content needs to be engaging, funny if possible and informative at the same time.

You can check out the Instagram pages of brands like McDonald’s, Burberry, Nintendo, Red Bull, Hugo Boss, and GoPro to gain insight into what’s trending. If you aspire to gain in-depth knowledge about such videos’ working and curation, consider enrolling for a marketing management online course.

7. Go LIVE

An extension of the casual video trend is live streaming, which will remain popular all throughout 2021.

Since the beginning of the quarantine, brands started experimenting with videos and teaching classes like cooking, yoga, or live sessions to keep consumers engaged. And quite frankly, social media users prefer watching videos over text-based posts. What’s more, the LIVE video streaming has received more engagement on social channels like Facebook and Instagram.

So while devising your branding and marketing strategy, consider including this facet in for increased engagement.

So What Say? Give These Strategies a Shot?

You can try and implement all these strategies into your current campaign plans. However, first, you need to have prowess in concepts like branding, sales, marketing, and communication. This is where a marketing management online course comes in.

One such course you can pursue for expert guidance is the specialisation in branding & communication from MICA. Offered on the Talentedge platform, this course from MICA has everything you need ranging from the latest trends to popular tools and expert techniques.

So learn from the specialisation in branding & communication from MICA and give these engaging strategies a shot.

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