The functions of advertising management and brand management overlap to a large extent. Advertising and brand managers have analogous jobs, although brand managers concentrate heavily on the overall appeal of the brand, while advertising managers work on the acquisition of sales through the promotion of services and goods. Both advertising and brand managers at some point in their careers undergo advertising & public relations certification as it enhances the effectiveness of their marketing tactics.
Advertising Management Vs Brand Management:
- To promote the image of the organization or the client they’re working for is the primary responsibility of the brand and advertising managers. However, Brand Management is all about the perception of their product line by consumers, while advertising managers ensure that interest in products and services is maintained at a certain favourable level in the customer’s buying behaviour.
- The average salary of a brand manager is slightly more than an advertising manager. Advertising managers can bridge the gap in the salary by completing advertising online course that gives exposure to the latest advances in digital marketing techniques.
Also Read: Promote Yourself to a Career in Advertising
Responsibilities of Brand Manager
A brand manager should ideally possess competence in creativity and analysis to implement the overarching organizational ideas and achieve the business outcomes, Marketing strategies will have to be developed on a large scale as well as advertising strategies that include both print and digital media. Advertising & public relations certification can provide brand management with requisite skills to increase sales potential and brand exposure.
Perennial re-evaluation of the brand should be conducted depending on market trends to boost its value and gain an upper hand over the competitors. A few important responsibilities are:-
- Assessment of brand image
- Devising strategies to enhance brand awareness
- Monitoring advertising placement
- Supervising and if need be, engaging in course-correction in the progress of sales.
Responsibilities of an Advertising Manager
Advertising managers have comparable job responsibilities akin to the brand manager in the sense that they also carry out market analysis to advertise certain items or services. However, Advertising managers do tasks in some distinct capacities. One of them is – they are given total charge of their team members that include assigning projects, keeping an eye on their progress, and cultivating team dynamics. Advertising managers carry out research to check for potential markets for their organization or client’s services or products.
Advertising online courses can equip Advertising managers with the right set of tools to conduct customer surveys and market research and finding new ways to increase brand exposure. Some of the vital responsibilities are:-
- Development of vital strategies for diverse customer demographics
- Dissemination of the value of products
- Demand Estimation for the products and services fo the organization
- Collaboration with sales staff
Final Thoughts
Both Brand Management and Advertising management involve the analysis of customer data to identify target markets and in the usage of predictive analytics. With the advent of data analytics and Big Data, both advertising and brand managers have to show a high level of dexterity in the usage of digital media to entice and retain the consumers.
More Information:
Beginner’s Guide to Advertising
Why pursue a career in digital marketing?
Is Digital Marketing a good Career in India?
What are the Career Prospects in Advertising and PR in India?