In the past decade or so, digital marketing has, without a doubt, become a pivotal facet of every marketing strategy. It allows companies to access a humongous pool of potential customers, tailor messages to reach a specific audience, and keep them engaged.

No matter what people say, digital marketing has become the new firewood to the digital space engine.

Digital marketing encompasses a wide variety of techniques and technologies that can be leveraged to reach consumers in the digital space.

In fact, in 2019, digital marketing surpassed spending on traditional marketing techniques.

This is because a massive number of consumers are increasingly joining online channels.

What’s more, with technological advancements, marketers are better equipped to reach consumers on digital devices at just the right moment. An online digital marketing certification course can help you understand the difference between traditional and digital marketing. Till then, here’s an extensive guide to types of digital marketing, which can help aspiring marketers understand the importance of DM in today’s dynamic world.

6 Types of Digital Marketing

1. Search Engine Optimisation (SEO)

Google, the biggest search engine, processes over 40,000 search queries every second. And by the time you read this line, 1,20,000 Google searches were done worldwide.

SEO, an abbreviation for Search Engine Optimisation, drives quality traffic from free or organic search results. Simply put, SEO allows websites and companies to rank on the top of search engines such as Google and Bing.

It’s considered to be the most potent type of digital marketing. By optimising content for search engines, you, as a digital marketer, can ensure a steady stream of relevant traffic that can grow over time.

Picture this; you search Google for a Macintosh. However, you are not able to find Apple’s website in the top search results. What will you do as a potential buyer? Leave the query altogether, visit a physical store instead, or worse, look for another brand.

That results in one potential customer lost due to negligence in SEO techniques.

Without SEO, potential customers will not be able to find brands or companies on the internet.

2. Pay-per-Click (PPC)

50% of people arriving at a website from paid ads are more likely to buy than those from an organic source.

These stats say a lot about the success of paid advertising technique. PPC allows marketers to purchase traffic to their website essentially. Marketers place enticing ads on websites and search engines like Google and Bing. They pay a fee each time the ad is clicked on.

These ads often appear in the top 2-3 search results on Google, depending upon the bids on specific keywords, while banner ads on the website usually have a set price.

You can learn about PPC and other digital marketing types in detail by enrolling for an online digital marketing certification course. A digital marketing certification course is just like a regular course but online. These online digital marketing certification courses aim to provide learners with in-depth theoretical knowledge of digital marketing types and the practical application of how to leverage these to stay at the top of your game.

3. Content Marketing

Content marketing costs 62% less than traditional marketing techniques and generates about 3X as many leads.

Content marketing allows companies and brands to be proactive in answering their users’ queries. You can help companies create content, video, and blogs to answer questions or provide context to the consumers’ buyer journey. What’s more, by investing time and money into content marketing, businesses can reduce their costs and generate more leads than they can ever get from traditional advertising.

In 2020, when the world was in disarray due to the pandemic, the content was the only thing holding the entire digital space together. Companies revamped their marketing strategy to include content that speaks to their consumer. This speaks a lot about the importance of content marketing in today’s dynamic and volatile business environment.

4. Social Media Marketing

• On average, a user of the internet has about 8 social media accounts.
• People spend 2 hours and 22 minutes every day on social media.
• 11 billion people have a smartphone, and out of those, 3.26 billion are accessing social media.

Social media platforms have matured into one of the biggest marketplaces to attract and engage potential customers. Needless to say, it allows marketers to reach their prospects in a myriad of ways. And each social media platform has its own way of creating paid ad campaigns and segment users to reach the target audience.

Ranging from Facebook, Instagram to Twitter and Snapchat, you can leverage every social media platform to reach your audience, using organic and paid advertising.

5. Email Marketing

Welcome emails alone can generate 320% more revenue as compared to other promotional emails.

Email marketing allows companies and brands to stay connected with their prospects and customers. By sending them customised newsletters and offers based on purchasing history, marketers can target and retarget consumers. For instance, an email offer for free shipping can be ultimately satisfying to a consumer.

You can learn all about email marketing and how to leverage it by enrolling for a credible online digital marketing certification course. One such online course that professional marketers are relying on greatly is the digital marketing XLRI program. Offered on the Talentedge platform, the digital marketing XLRI program boasts of a 360-degree coverage of every facet of digital marketing.

6. Mobile Marketing

Nearly 80% of users searched the internet in 2019 via a mobile device.

That is 80% of users untapped if you do not include mobile marketing as a critical component of your digital marketing strategy. By curating mobile-specific marketing campaigns and ensuring a superior experience for mobile customers, you can stimulate more action from them. In fact, apps are becoming increasingly popular among mobile users. So, having an intuitive app can also help drive sales.

To Sum it Up

These are just some of the several types of digital marketing along with affiliate and influencer marketing that you must excel in for a thriving digital marketing career. Another facet that you must know about is marketing analytics. Some marketers prefer a career in business analytics over run-of-the-mill digital marketing. You can scour the internet for digital marketing and business analytics to determine which career is the best fit for you. Till then, consider enrolling for the digital marketing XLRI program to gain in-depth knowledge about digital marketing.

More Information:

Why to Choose a Career in Digital Marketing?

10 Best Digital Marketing Courses to Advance Your Career

Kick-Start Your Career With The Best Digital Marketing Course

Growth & Opportunities for Digital Marketing Professionals in 2022