Oh, no! Brand building does not end with a logo and a tagline. If you heard it so somewhere, turn your deaf ear without any doubt.

Building a brand is no fun game. It’s moreover confusing because most people think they have a better understanding of brand building but they will be nowhere close to.

So, here is a list of killer brand strategies that every marketer should be aware of.

Top 16 Components Of A Killer Brand Strategy For Success

Competitor analysis

You don’t have to wonder where to start. The best way is to analyse your competitor strategies. Get insights from their brand strategies. That’s where you’ll learn to differentiate your brand from the crowded marketplace.

Why?

Here comes the big question. Why have you launched the product? What is the fundamental motive behind your business? Answer the questions and the answers will play a good role in your brand building activities.

Brand Architecture

Brand architecture is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to and differentiated from, one another. So, how does your brand fit into the larger portfolio? Think!

Creative Elements

Yes, now start thinking of the typography, colour, imagery, verbal tone etc. that gives a unique identity to your brand. Think of everything you need to put your brand into action.

Position

How do you want your brand to be positioned? Think it this way. Ask yourself how you want your brand to be owned in your consumer’s mind? This will help you in positioning your brand rightly.

Also Read: Where Marketing Ends, Branding Begins?

Promise

Your brand is your promise, says Dana DiTamaso, an expert in the domain. Your brand promise should no way be empty.  Your brand promise should connect your purpose, positioning, strategy and customer experience. Think about the value you owe to your consumers.

Reason to believe

Oh! Come on, why should your target market believe you and put trust in your brand promise? So, give reasons for them to believe the promise you give.

Market Opportunity data

Unfortunately, there is no substitute for hard work. Put in the effort to study the market thoroughly. Who knows what you may end up exploring a game-changing opportunity for your brand?

Consumer Insights

As we all know, consumer is the king in this world. You need to listen to your consumers to update your brand as per their expectations. Explore ways to know what’s in your customer’s mind. And think about how you can reach up to their expectations.

Key Message

Let’s get into the storytelling of your brand. Think of how you can share your brand messages uniquely and attractively to your target group.

Character

Give your brand life as a person. The brand character is similar to the personality of the brand. Think of your brand’s major strengths.

Also Read: What are the Skills that Upcoming Brand Managers Need to Develop?

Personality

Brand personality is a set of human characteristics that are attributed to a brand name. So, how are you planning to present your brand? Do you want to make it witty? Or a serious approach? Do you want to give it a playful appeal? Or a classy look?

Road Map of 3 years

Brands doesn’t happen in a day. It is a process that takes years. So, plan your brand building strategy for a period of at least 3 years. And keep track of your timelines and activities.

Barriers to success

You need to brave enough to carry out the killer brand strategy. You should be able to overcome the obstacles that stay as barriers to success. Also, you should be able to anticipate the possible obstacles that may come on the way.

Customer Profiles

‘Your customer needs to be vivid in the minds of your marketing team. Customer profile based on real people will help you to bring value and serve their needs.’ claims the infographic from Hanson Dodge Creative.

Also Read: Components of Brand Identity

Brand Expressions

Where are you going to express your brand? Thankfully, there is no dearth of media platforms in the age we live in. So, you should decide on choosing media platforms that are relevant to your brand.

So, are you getting ready to start your business? Then, you cannot miss the above-mentioned killer brand strategies. It will add value to your product or service for sure.

The benefits of branding do not only end with higher business growth. A recent report from Reuters has put forward the fact 82% of investors believe that brand strength and name recognition are important in guiding them in their investment decisions. Your effort is worth an attempt! Build a great brand!

Branding defines what consumers can expect from an organization in terms of products and services besides making a memorable impression on them. Building a brand represents who you are as a business and how you wish to be perceived. It is a means of distinguishing your business from your competitors and projecting what makes you a better choice.

Building a brand envelops many areas like advertising, promotional merchandise, customer service, reputation, logo, etc. All these elements amalgamate to create one unique brand.

Also Read: Core Principles of Brand Marketing

Importance of Branding

Because of the overall impact, it has on a business, branding is very critical to any business. It can drive new business, increase brand awareness and even change the way people perceive your brand.

Branding Earns Recognition for the Business

The importance of branding lies in the fact that it determines the level of recognition that a company gets. The most important factor of branding here is the logo. The logo is the face of the company and should be powerful yet easy to remember. In today’s digitally empowered market it is important to design a logo that projects the values of the company.

Branding Increases Business Value

To generate future business branding is absolutely essential. A company with a strong established brand can increase its business value by giving it more leverage in the industry. It becomes a more appealing investment opportunity.

Branding Generates New Customers

Referral business comes naturally to a good brand. A strong brand has a positive impression on consumers. They are most likely to do business with you because of your dependability. It takes seconds for the digitally aware consumer of today to assess a brand and make buying decisions based on the brand image.

Employee Pride and Satisfaction Improves

Employees’ job satisfaction increases when he/she works for a strongly branded company. A higher degree of pride in their work is also a direct result of working for a good brand. Working for a reputable brand makes work more enjoyable and fulfilling.

Trust Within the Marketplace

Well strategized branding will help the organization build trust in potential clients, customers, and consumers. People prefer to do business with a professional organization. Proper branding builds trust in the services and products that are offered by your company.

Supports Advertising

Advertising strategies have a direct impact on the brand and its portrayal. Advertising techniques make it easy to create a cohesive and appealing advertising strategy that helps achieve branding goals.

Certified Digital Marketing Program

Digital marketing online certification prepares you to become a complete digital marketer. As digital marketing is the world’s fastest-growing domain, a certified digital marketing program will certainly help in increasing your market value and help to align branding strategies in today’s digital world. Talentedge is a platform that could be useful to obtain a formal education in Digital Marketing as it offers certified digital marketing programs from renowned institutes like IIM (Raipur), MICA, and XLRI.

More Information:

Ultimate Guide to Career in Marketing

7 Lucrative Careers in Marketing and Branding

Importance of Integrated Marketing Strategy for Brands

Why pick a career in marketing communication & advertising?

Benefits Of Pursuing Online Sales And Marketing Courses in 2022