In today’s extremely volatile business environment, marketing is not just about being creative or original. It is also pivotal to be diversified, particularly in terms of how to market the products and services.

Many business owners talk about the internet as though it is a single entity, but for marketers, this view couldn’t be further from the truth. Today’s marketing techniques require a comprehensive, integrated marketing campaign that is spread across multiple digital platforms. And while online marketing is crucial for companies, you shouldn’t forget about the traditional means of marketing to diversify the campaign.

Elements of an Integrated Marketing Campaign

Playing with the digital space is not a child’s play; it requires patience, expertise, knowledge, and skillset, all of which can be gained by pursuing an online certification program in MBM (Marketing & Brand Management). Let’s discuss the elements of an integrated marketing campaign and how you can build a career in this domain.

• Landing Pages

When someone clicks on an ad, be it from a social media handle or any other website, you want them to receive the right message. You also want to make sure the audience has an easy way to take the next step, which is why the landing pages of a website should be designed in such a way that the customer signs up for the product or service in no time.

• Email Marketing

Email marketing – The most customizable, personalized, as well as a convenient way to market.

Email marketing allows businesses to stay in constant touch with their customers and keep them updated about their latest offers and discounts. It also enables companies to track which recipients click on their links, and ultimately carry out a purchase decision, helping them, understand the tendencies of their best customers.

• Social Media

Social media is the engine of all marketing campaigns.

It is easy to get social media wrong. There have been plenty of major businesses that have caused a blunder on social media. So, it is crucial to take time to establish guidelines for posts and replies. An online certification program in MBM covers every aspect of integrated marketing and helps you prepare the best, most successful marketing campaigns.

• Organic Search Engine Marketing

Search engines base their results on how relevant website pages are too specific keywords and phrases. This means businesses can tailor their pages to become more connected to popular keywords. This is an essential component of an integrated marketing campaign as it helps enterprises move their website on top of the search results.

Bottom Line

These branding and marketing tactics can be effective on their own, but when combined with expert knowledge backed by an online certification program in MBM, is when you’ll see the real impact. To learn how to build an effective integrated marketing campaign, pursue marketing and brand management online courses from MICA. Offered on the Talentedge platform, these marketing and brand management online courses from MICA can help you learn the most relevant tactics based on the target audience so you can execute flawless marketing campaigns.

More Information:

Ultimate Guide to Career in Marketing

7 Lucrative Careers in Marketing and Branding

What are the Tasks Performed by Brand Managers?

What are the Roles & Responsibilities of a Brand Manager?

Professional Certificate Program In Marketing And Sales Management from IIM KOZHIKODE