Advanced courses in marketing are being offered by some of the leading institutions in India and abroad for you to learn cutting-edge techniques to thrive in this digital era.
A brand new decade with brand new marketing campaigns is here. Ranging from McDonald’s and Burger King to Nike and Happydent, every brand in the market is stepping up its game with marketing campaigns to engage and entice its audience.
The internet arena has a different definition in today’s era. It’s no longer just an information box; it’s a boxing ring where cut-throat competitions happen almost every day, and different brands from all over the world participate to see who won the most viewers.
Not just online marketing but traditional marketing methods have also taken up a notch too. For instance, did you see the latest poster of Burger King: “Work for a King, Not for a Clown”.
See how the brand indirectly targeted McDonald’s, its biggest competitor?
A Course in Marketing Can Help You Achieve The Same For Your Brand
The challenge with this increasing competition is that marketers need to up their games too. And quite honestly, it’s all about the idea and the content. That’s what these ads are all about. So if this is what intrigues you, why not pursue a credible course in marketing and build your career in this domain?
To fuel your inspiration, here are some of the most creative brand and marketing campaigns of this decade.
Wendy’s has a New Smartphone Assistant
Do you know Wendy’s, the American international fast food restaurant chain? The one that delivers from the grill and offers free 11 am coffee refills? Yes, that Wendy’s has a new smartphone assistant!
To engage its audience, the brand has launched a customized Samsung Galaxy A11 smartphone that comes with a “Hey Wendy” assistant, which is as sassy as ever. Apart from being fully functional, it has a moody voice assistant that answers questions with witty comebacks. And not just that, the smartphone also has a GPS navigation system that directs you to the nearest Wendy’s.
It’s simple, it’s creative, and it’s genius!
Also Read: Best Digital Marketing Brand Campaigns
Want to learn how to curate such ads and campaigns? The online brand management courses await! Scout for a credible one and enrol yourself TODAY. One such online certification program you can rely on is the IIM sales and marketing program offered on the Talentedge platform. This certification program aims to advance your knowledge and skill set while letting your creative side get out. More specifically, this course in marketing and sales has been designed to enhance the understanding of marketing concepts and help you comprehend ways to deliver superior customer value.
LG’s Life’s Good Fest is Back!
Remember LG’s old ‘life’s good’ campaign that was launched in May 2000? The one that featured Min-woo Hwang, also known as “Little Psy”, is the young dancer who features in the infamous video “Gangnam Style”. Well, LG has revamped their Life’s Good fest to celebrate the beautiful moments of life and spread positivity.
The brand created an Instagram filter, roping in thousands of digital influencers to promote cheer. The idea behind creating this beautiful campaign was not just to create brand awareness but also to spread good vibes with each video and encourage everyone to use the filter and share why “life’s good”.
And that’s exactly what the campaign did; it spread some much-needed cheer on social media and encouraged people to get into the celebratory mood right before the festive season.
Happydent – Make a Dent Competition
Happydent has always given its audience a good laugh with its memorable ads. Remember this guy?
Well, if you are an Indian, you do. This ad campaign aired in 2014. And almost a decade later, Happydent is bringing back the good old days with the same sparkling smile in another quirky ad. This time, the social message attached to it is “Dikha Battissi Kar Baat Achhi Si” (show that bright smile and talk about something nice).
And swear on all the marketing gods, the ad shone bright with over 9.2M views in one month! Moreover, the brand is allowing the audience to be a part of this vintage advertisement by creating your own version of the ad. The idea is to shed light on social issues using the beam of light that emanates from one’s teeth after chewing Happydent gum. Plus, there’s a cash reward of Rs. 1 Lakh.
Also Read: Best Brand Sales and Marketing Campaigns of All Time
Getting a sense of nostalgia? Well, pursue accredited online brand management courses before it passes! An online course in marketing and sales can not only help you learn the basic concepts and fundamentals of marketing but also assist you to learn how to create such effective campaigns. So, enrol for one and get your creative hat on.
Zee and Sony – The Match Made in “Internet” Heaven
As you all may know, ZEE has an immensely strong base when it comes to regional content and distribution in more than 10 languages. On the other hand, such content is currently non-existent on Sony. However, Sony does have a stronghold on Sports content. Ranging from cricket to football to the Olympics, Sony has made giant strides in broadcasting recently.
Both the parties are bringing something to the table that the other one doesn’t have. So, they decided to tap into each other’s networks to bring in more ad revenue. Both the broadcasting channels will be able to make wider offerings to prospective clients, breaking down the language and genre barriers.
The news of this “match made in heaven” definitely created a buzz in the OTT world, giving users a giant library of content to choose from and allowing the brands to challenge their competitors.
This is one for the books of both sales and marketing.
A Course in Marketing Is What You Need
So, if you are striving to learn about more such case studies and projects, the IIM sales and marketing program is an ideal choice. The extensive curriculum of this online course in marketing comprises comprehensive case studies, projects, and simulations. This will help you gain the knowledge and skills you need to thrive in this domain.
Also Read: A Beginners Guide to Launching a Successful Marketing Campaign
Be it due to the pandemic, the work from home models, or simply work pressure, adults were not smiling enough. So Colgate, a leading toothpaste brand, got in the world’s leading experts to offer a masterclass on smiling.
Do you know who those experts are?
KIDS!
Kids find joy and laughter in the simplest of things. The series of “masterclasses” by kids capture the reaction of adults and children to everyday life topics like birthdays, parties, balloons and cakes. There’s a major difference between the reactions of children and adults.
Want to know how much?
Study shows that on average, kids smile 300X times a day and adults merely 20X a day.
Now that’s just sad.
Colgate cleverly leveraged this and promoted an ad campaign to showcase their product, leading people to believe that a beautiful smile can make your day and the only way to get that smile is by using Colgate every day.
Coca Cola – The Magic Is Real
One of the soft drink giants, Coca Cola has unveiled its new brand identity to the world, and it feels like a warm, fuzzy hug. After the humongous success of its previous campaigns “Open Happiness” and “Taste the Feeling”, Coca-Cola has curated yet another masterpiece – “Real Magic”.
The new curved logo is inspired by the shape of Coke’s bottles and cans. “The brand is defined by dichotomies like humble but iconic, authentic yet secret, real yet magical”, said Manuel Arroyo, global chief marketing officer of Coca-Cola. And their latest campaign is everything dedicated to the belief that dichotomies can make the world a more interesting place.
Under this “Real Magic” umbrella, the first campaign is known as “One Coke Away From Each Other”. This campaign focuses on the medium where most of the young generation is spending their time on video games. In the middle of the tournament, a discouraged player cracks open a bottle of Coca-Cola, takes a sip, and somehow throws his axe away in the middle of what seems like a war situation, calling the battle to an end.
Food for thought: The marketing effort by Coca-Cola clearly focuses on rebuilding a community outside the world of entertainment and video games. Interesting, right?
Also Read: 20 Genius Brand Campaigns
Well, you can learn how to curate such campaigns. How? By pursuing an accredited online course in marketing, sales, and brand management. The IIM sales and marketing program is one such course you can rely on. Offered on the Talentedge platform, this course aims to help aspiring and young marketers get into the depths of marketing, and not just traditional concepts but also contemporary ones like SEO, email marketing, social media marketing, etc.
Tinder – If It Isn’t a Yes, It’s a No
“Maybe it’s not a yes”, “Not right now can be a yes”, “Some other time is a possibility of a yes”.
This is what guys think every time a woman declines their offer for a date. Well, if it isn’t a yes, IT IS A NO! Here’s how Tinder, the largest dating app, is talking about the importance of consent.
This eye-catching piece of advertisement in the Delhi Times was this flap outlining what does not pass as consent. On turning the flap, the answer to what passes as consent is revealed. That’s right; only a YES means YES.
And if you scan the barcode in the ad, you’ll be directed to Tinder’s landing page, which talks about all things consent ranging from how to ask, give, and even withdraw it, because it is absolutely okay to do so.
Through this campaign, Tinder is not only amplifying the message of consent but is actually starting an overdue conversation about the importance of the concept. All the online brand management courses can highlight the aesthetic appeal of marketing content. However, what you need to comprehend is that there is nothing as engaging as emotional content. When the audience is able to relate with the content and “feel an emotion”, so to speak, it reels in views and traffic.
The Story of Google and Its Potato Chips
Google has launched its potato chips, but why?
With its new range of potato chips, Google seems to have gone offbeat with its strategy to promote the upcoming Pixel 6 series. According to a report, Google recently gave away 10,000 units of its potato chips in Japan to promote the new Pixel 6 series that, for the very first time, comes with its very own Tensor processors.
It doesn’t end here; the company has also launched a website and TV commercial to promote and sell these potato chips that come in different colour schemes, each representing a different colour variant of Pixel 6.
Now, this is what is known as “out-of-the-box” advertising.
Is there a course in marketing that can help you learn how to do this type and level of marketing? Actually, yes. By helping you create a strong base in sales and marketing, the IIM sales and marketing programcan not only provide directions to a new career orientation but also help you learn how to create engaging content, campaigns, advertisement, etc.
Google’s Nest Cam – See What Your Pets Have Been Up to Behind Your Back
With yet another hilarious and imaginative campaign, Google has managed to draw attention to its newest family member – The Google Nest Cam to keep an eye on what your pets have been up to behind your back.
Since people have started going to the office after spending almost 2 years at home with their pets all the time, Google is positioning the Nest Cam as a great way to keep an eye on them. Each pet has been given a voice that fits whatever is going on in the footage. For instance, if the doorbell rings and your cat runs towards the door, the video will have ridiculously cute voices saying, “She’s hereeeee”, “I am going on a walk”, “Omg”, etc., all the while promoting their home camera system.
Also Read: What are the Tasks Performed by Brand Managers?
Now, if that’s not engaging, what is? Every marketing and brand management course emphasizes the importance of content that promotes the company’s products and services. However, Google broke those barriers and came out the other end, a winner, an engager, and at the top.
Mahindra, Recreating the Old Stunts with a New Twist
It’s been a long time since an automobile manufacturer did something out of the box. This time, it’s loud, it’s creative, and it’s astounding.
Back in 1991, Ajay Devgan gave his career-making performance in his debut movie – the split of two motorcycles in the entry scene of Phool Aur Kante. Remember this?
30 years later, the actor is recreating the stunt but with a major twist. This time around, the actor performed the same stunt on Mahindra’s two gigantic trucks Furio 7s to promote the unique offer of the truck’s double guarantee.
You too can create such ad campaigns for companies like Mahindra, Tata, and even Tesla. However, to reach such great heights in your career, you need an online course in marketing that can take you towards career progression.
Online Course in Marketing – The Key to Career Growth
One such online certification course you can rely on is the IIM sales and marketing program. Offered in collaboration with Talentedge, this online course aims to help you build a 360-degree understanding of every facet of marketing. And not just that, by the aid of case studies, group projects, and simulations, this course also aims to help you build a practical foundation in sales and marketing, allowing your mind to open up to new ideas and your career, to new avenues.
Cadbury – The Remake, Taking You Down the Memory Lane
Cadbury, a multinational confectionery company, has never ceased to amaze its audience with creative ad campaigns. This time, it’s no different.
Remember one of the most iconic ads from the 90s where a male cricketer hits a century, following which a woman runs onto the field, dodges the security guard, and breaks into a dance mode. The last time this happened, this happened:-
By reimaging this iconic ad from a modern lens, Cadbury has remade it with a different message, and that makes all the difference – “Waqt Badha Hai, Zindagi Ka Swad Nahi” (time has passed, but life’s taste has not). Another difference is that instead of a man hitting the six and women cheering, a man now comes dancing onto the field during a women’s cricket match.
The ad concludes with #GoodLuckGirls to wish the Indian women’s cricket team to win the ODI series with Australia.
Also Read: 5 Types of Branding Strategies You Should Know and Their Importance
Did it take you down memory lane? Well, that’s what the ad intended. Gain knowledge into every facet of sales and marketing that can help you engage your company’s audience with accredited online brand management courses. These courses can expose you to hundreds of such campaigns, allowing your creative side to be set free. And not just that, the comprehensive curricula of these courses are designed to help you understand the A-Z of marketing, sales, and brand management. So, a well-rounded education is what you’ll be in for.
Ambuja Cement is Back in the Race with “Bhaiya, Ye Deewar Tootti Kyun Nahi Hai”
Don’t know if this is the season of remakes or what, but here’s another one. Remember Ambuja Cement’s iconic ad with the tagline of “Bhaiya ye deewar tootti kyun nahi hai” (Why doesn’t this wall break?)
Boman Irani, who played twin brothers in the previous ad, is trying to break yet another wall after all these years. However, the result is still the same. This ad not only makes you feel nostalgic but also reinforces Ambuja Cement’s “unbreakable wall” proposition with a comical and dramatic video.
Are you feeling inspired yet? A credible course in marketing is what you need to turn this inspiration into career progression. And that course can be an IIM sales and marketing program. Here’s why:-
Upon successful completion of this course in marketing and sales, you’ll be able to:
- Understand the foundation of marketing
- Have better clarity with basics of sales and marketing parameters
- Possess a market-ready skillset and knowledge
- Equip yourself with ideas and recommendations to support the alignment of sales and marketing functions
Disney+ Hotstar has Broken Up with Its VIP and Premium Handles
Yes, you heard it right; Disney+ Hotstar is now flying solo! While most brands are merging their social media handles, Disney+ Hotstar opted for reverse psychology that includes puns, jokes, and a whole lot of fun. Here’s what happened:-
The brand announced that it’s flying solo with an engaging Twitter activity wherein all the sub-brands participated. And things got fun (heated) when the sub-brands couldn’t handle it. Replying to the sub-brands, Disney+ Hotstar said, “Sorry friends, it’s not you, it’s me. It’s all me now!”.
This may not be a campaign, but such engaging activities not only keep the audience glued to your social media accounts but also increase the chances of users subscribing to/purchasing your product. The online courses in marketing or sales and brand management can help you learn about such activities and how to leverage these to keep the audience engaged at all times effectively.
Money Heist – Turning Around the Way Brand’s Think About Spoilers
Where most TV drama series steer clear of spoilers, Money Heist, one of the top-rated Netflix TV series, accepted spoilers’ role and went with it. Prior to the release of season 3 of Money Heist, Netflix gave the audience exactly what they wanted: Spoilers. Of course, not all of them were true.
Also Read: The Undeniable Role of Advertising in Brand Management
The broadcasting channel created a campaign full of contradictory spoilers based on fan theories like “Berlin is dead | Berlin is alive”, “Raquel is part of the gang | Raquel is the mole”, and more. And these posters were plastered all over town.
The Idea Behind This Campaign: Whether you believe these spoilers or not, the only way to find out is by watching the show. It’s genius!
Plum BodyLovin’ – Get Scenty, Not “Senti” Campaign
This all-vegan bath & body brand struck the chord by picking up on interesting consumer insight and built an engaging campaign around it. But why is this campaign asking users to get “Senti”? Let’s find out…
The brand identified the gap in India’s bath & body products, revealing that it is more driven by how it feels on the nose rather than on the skin. And how a quick whiff of a shower gel or body mist makes you feel has become a driving factor for purchases. With a quirky and unconventional ad, Plum BodyLovin’ asked people to get Senti. No, actually, it was #GetScenty.
See how the brand is based on a clever pun, a play on the colloquial word for sentimental, i.e. ‘Senti’ with ‘Scenty’? And sensory marketing wins the points, again!
Want to learn how to open your mind up to such incredible heights of creativity?
Here’s How an Online Course in Marketing Can Help
These online courses can not only provide exposure to the theoretical aspects of marketing but also the practical facets. So you’ll have a well-rounded education. Talentedge, a reputable Edtech platform, is offering brand management courses in collaboration with top institutes of India. Here’s a list of courses you can pursue to thrive in this domain:-
| Name of the Course | Duration | Tuition Fee |
| Professional Certificate Program In Marketing And Sales Management – IIM Kozhikode | 12 months | INR 1,60,000 + GST for Indian Students and USD 3200 for international students |
| Advanced Certificate In Managing Brands And Marketing Communication – MICA | 4 months | 70,000 + GST for Indian students and USD 1600 for international students |
| Executive Program In Marketing Strategy –IIM Lucknow | 7 months | INR 1,89,000 + GST for Indian students and USD 4000 for international students |
| Executive Development Program In Digital Marketing – XLRI Jamshedpur | 6 months | INR 90,000 + GST for Indian students and USD 1950 for international students |
Scour the Talentedge website to find out more about what these courses entail and how these online certification programs can help advance your knowledge, skillset, and career.
Also Read: Get The Edge With An Online Digital Marketing Course
No, not right now; right now you need to keep reading because things are going to get more space(inte)resting. The next campaign on the list is about Tic Tac’s mission to space.
Tic Tac’s Journey to the Space
Tic Tac went to space in a Jumbo Tic Tac Capsule.
Earlier this year, two people captured a video of an unidentifiable object in the sky near Hallandale Beach, Florida. Could it be a UFO?
Well, it looked like a Tic Tac, so the hard mint manufacturer jumped at the chance and earned some brownie points by curating ad wherein different flavors of the mints are sent into space in a giant-sized Tic Tac capsule.
The exterior of the vessel projected greeting messages for the alien friends. And not just that, consumers could send messages to the Tic Tac space mint on social media, which the brand would feature on the capsule.
That’s right; you need to stay up to date with what’s happening around the world too! This is where the IIM sales and marketing program comes in handy. By providing exposure to the latest trends in the domain, this online course in marketing and sales can help you learn how to leverage anything and everything to market your product, even a run-of-the-mill news piece.
McDonald’s Road Safety Campaign
Well, it’s McDonald’s, so you can’t expect an ordinary or unexceptional campaign. And only McDonald’s can make road safety fun! Here’s how:-
First of all, the tagline in itself is so enticing that you would want to get off the road right away and get yourself a McMeal – “Eyes on the fries. Don’t eat and drive. Take a break”.
The campaign promoted road safety in Norway, where 40% of McDonald’s orders are made through its drive-thrus. So the brand decided to remind its customers to focus on driving and eat once they are safely parked through the yellow markings on the highway that resemble their classic fries. That’s not it; the brand even created billboards and revamped their packing to drive home the message.
Also Read: Get on the Digital Wave with an Advance Digital Marketing Course
Curating such effectively engaging campaigns is no walk in the park. It requires an in-depth understanding of not just marketing concepts but also consumer minds and behavior. This is where an accredited course in marketing can come in handy. These online courses are designed to expose learners to every facet of marketing and research on consumer behavior, patterns, purchasing habits, etc.
Sir Kensington’s and the Irresistibly Delicious Billboard
What’s the story behind the delicious billboard that everybody was eating?
Read on to find out…
Sir Kensington’s, the famous condiments brand, takes its marketing one step further with an amazing series of billboards located all through midtown Manhattan. The billboard gave a warning to passersby’ not to munch on the delicious-looking advertising.
A few days later, it appeared as though the passersby’ couldn’t resist and took a few bites out of the billboard.
So the brand replaced the billboard with a new one saying it was under video surveillance. But, it was eaten AGAIN!
Things were getting out of hand, so the brand hired the mafia – Steve Schirippa, aka Bobby Baccalieri from The Sopranos to man the billboard.
Eventually, they gave up and moved to a less tempting billboard informing the neighborhood that since people couldn’t stop eating their delicious billboard, it had been moved to another location.
An ingenious idea to promote the taste of the products with an innovative outdoor campaign. Interesting right?
Pepsi’s BreakUp Campaign is Actually Promoting Pepsi Zero Sugar
Pepsi, the soft drink manufacturing giant, asked people to post pictures of their breakup on social media. Well, that seems odd; which brand would want negative and sad emotions tagging their social media handle, right? The idea behind this campaign was to reformulate the negative social media chatter around Coke Zero Sugar.
Also Read: Executive Certificate Program in Digital Marketing from
Actually, according to surveys, consumers were not a big fan of the new Coke Zero, so Pepsi encouraged consumers to “break up” with Coke Zero Sugar via a funny meme, reminding people that Pepsi Zero Sugar still tastes the same. The soda marketer even asked frustrated Coke fans to post a photo of themselves with a Pepsi Zero Sugar and use the hashtag #MyCokeBreakUp to win freebies.
Following this campaign, Pepsi ran a new campaign – “Zero Sugar, Zero Compromise” that debuted earlier this year across several advertising channels including TV, digital, and radio to target people in their 30s and 40s who were switching to sugar-free soda.
Learn to think out of the box, let out the creativity in you, and rule the marketing world with the IIM sales and marketing program. By helping you build a more substantial base in every aspect of the domain, this course in marketing aims to provide a deeper understanding of customer relationships, personal selling processes, and market segments, all of which are essential elements to winning the “internet” marketing game.
FAQs on Online Marketing
Q. What makes an effective marketing campaign?
Ans: An effective marketing campaign is one that entices the reader to take a specific action ranging from purchasing the product, visiting the website and following your account on Instagram.
Q. Which brands have the best brand management campaigns?
Ans: Ranging from Nike, Apple, Pepsi to RedBull, these are the brands to watch, and these are the ones that every course in marketing uses as case studies to impart knowledge about marketing, sales, and brand management.
Q. Which marketing channel is the best in 2023?
Ans: SEO is considered to be the best marketing channel you must leverage in 2023, followed by social media, email marketing, video marketing, etc.
Q. Does an online course in marketing really help with the career?
Ans: Online sales, marketing and brand management courses are designed to provide learners with in-depth knowledge into every facet of the domain. And not just that, by leveraging a unique pedagogy comprising case studies, simulations and projects, these online courses help you gain a competitive advantage.
Q. How much does online brand management courses cost?
Ans: If you pursue a non-accredited online course in marketing or brand management, you won’t have to wiggle much out of your pocket. However, such certifications don’t hold much value in the job market. On the other hand, an accredited online course like the IIM sales and marketing program may seem a tad expensive but are actually worth it. For instance, the tuition fee for the IIM sales and marketing program is INR 1,60,000 + GST for Indian Students and USD 3200 for international students.
Q. Are online brand management courses worth it?
Ans: Pursuing an online course in marketing, sales, or brand management from a well-known institute and Edtech platform displays your new skills and enhanced knowledge in the domain. Also, it shows how dedicated you are about upskilling yourself with the latest market trends, which sits well with interviewers. So yes, yes, and yes, online brand management courses are most definitely worth every cent.
Q. Which are the best online courses in marketing in 2023?
Ans:
- Professional Certificate Program In Marketing And Sales Management – IIM Kozhikode and Talentedge
- Google Ads and Analytics Certification – Google
- Executive Program In Marketing Strategy – IIM Lucknow and Talentedge
- Content Marketing Certification – HubSpot
- Social Media Marketing Certifications – Hootsuite
- Facebook Blueprint Certifications
Q. How hard is it to get into brand management?
Ans: The eligibility requirements for brand management courses are relatively easy to meet. For instance, to get into the IIM sales and marketing program, all you need is a diploma, graduation, or equivalent degree from a recognized university and a minimum of 3 years of overall work experience in marketing & sales.
Q. Is marketing a promising career in 2023?
Ans: The demand for professional and creative marketers has always been on the rise. And the Covid-19 pandemic has only accelerated the growth of marketing in 2023 since every brand, every industry, and every company is fighting tool and nail to get their edge and customers back. So yes, it is an excellent career choice.
Q. What is the average salary for a marketer?
Ans: The biggest question of the hour – how much does it pay? Well, a top earner in digital marketing can earn up to $54,672 annually on an average, which means around $4,556 monthly.
Bottom Line – Cross the Picket Fence and Become an Out-of-the-box Marketer
Curating a creative marketing campaign is not like an idea that falls into your lap. You need to have an incredibly strong base in the domain, an even better understanding of the customers’ behaviour and what it is they are looking for.
An online course in marketing is your best bet if you have already dipped your toes in the marketing domain. So what are you waiting for? You know what you need to do. Scout the Talentedge website for brand management courses and enrol in one TODAY!
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