Professional Certificate Program In Marketing And Sales Management

Brand Sales & Marketing

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  • 15-20LPA

    Average salary in this domain

  • 35000+

    Jobs open every year in this domain

Our Learners work at

Enrolment closes on 10 Aug, 2022

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or call us on +91-9582086600

  • Duration: 12 Months

    Sundays from 03.30 p.m. to 06.30 p.m. IST

  • 25 Sep, 2022

    Start Date

    Batch 7

Enrolment closes on 10 Aug, 2022

Want to know more? enquire now

or call us on +91-9582086600

About this course

Facilitate seamless collaboration between the Sales & Marketing functions and deliver superior customer value!

Crafting a great product is just the first half of the story of running a successful business. Generating revenue is dependent upon making the potential customers aware of the product, its advantages and the reasons why it is better than its competitors. The second half of your business story hence requires you to communicate this information effectively to the masses and the responsibility of writing this story rests on the shoulders of the Marketing & Sales teams. Thus, it is evident that the success of a product and an organization relies heavily on the robustness and seamless collaboration between its Marketing & Sales functions.

The certification course in “Marketing & Sales” aims to improve the knowledge and skill sets of working professionals concerning the alignment of marketing and sales functions to deliver superior customer value and to achieve higher profitability. More specifically, the course has been developed in such a way that it deepens the participant’s understanding of marketing management concepts so that they will be able to appreciate the critical role of the same in the sales planning and management functions. This improves the participant’s ability to comprehend the ways and means to deliver superior customer value by utilizing the potential of sales. Thus, the successful completion of this course will provide directions to a new career orientation by re-orienting their marketing foundations with a strong base in the area of sales management.

Upon successful completion of this course, participants will be able to:

• Understand the foundations of marketing and how to connect them with sales

• Have better clarity in terms of basic marketing parameters and their interlinkages with sales functions

• Possess improved knowledge and skill sets that support marketing related planning and execution in organizations through the sales team’s contributions in the areas of product development, pricing, place related decisions, and marketing promotion mix decisions

• Deepen the awareness and understanding of the typical conflicts between marketing and sales, and how to resolve them

• Equip themselves to plan and prepare timely recommendations that support the alignment of sales & marketing

Read Less

Facilitate seamless collaboration between the Sales & Marketing functions and deliver superior customer value!

Crafting a great product is just the first half of the story of running a successful business. Generating revenue is dependent upon making the potential customers aware of the product, its advantages and the reasons why it i... Read More

Get a deeper understanding of

  • Foundations of Marketing
  • Customer Relationship
  • Business Markets
  • Market Segments and Targets
  • Personal Selling Process
  • Sales Budgeting
Not sure if this is the right course for you?

Speak to Our Expert Get a callback

Key skills you’ll learn

  • Marketing Management
  • Communication
  • Decision-making
  • Sales Management

Program Starts in 40 Days

Benefits for All Students

Upon successful completion of the course, participants will be awarded a certificate of completion from IIM Kozhikode

Acquire knowledge and skill sets to drive sales team contributions that make a direct impact on the organizational growth

Participants successfully completing the program will qualify for Executive Alumni status from IIM Kozhikode

Experience the typical high-intensity classroom and soak-in the unique campus environment of one of the most iconic and sustainable management campuses in India

Benefits from peer learning will enable you to address real challenges that you face on a day to day basis and form meaningful contacts for life

Upon successful completion of the course, participants will be awarded a certificate of completion from IIM Kozhikode

Acquire knowledge and skill sets to drive sales team contributions that make a direct impact on the organizational growth

Participants successfully completing the program will qualify for Executive Alumni status from IIM Kozhikode

Experience the typical high-intensity classroom and soak-in the unique campus environment of one of the most iconic and sustainable management campuses in India

Benefits from peer learning will enable you to address real challenges that you face on a day to day basis and form meaningful contacts for life

Are You Eligible?

Are You Eligible

Education

  • For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized University (UGC/AICTE/DEC/AIU/State Government) in any discipline.
  • Diploma Holders (10+3) will be considered on a case-to-case basis subject to having a minimum of 10 Years of work experience in a supervisory role at the time of applying for this course.
  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.

Work Experience

  • Minimum of 3 years overall experience in Marketing & Sales function or at least 5 years of work experience in a business enterprise in a managerial position

Syllabus at a Glance

The dates for the 2 day In-Campus immersion session to be held at IIM Kozhikode will be communicated in due course. Attendance to the in-campus module is MANDATORY for all participants. The in-campus modules are subjected to the conditions that prevail at the point of time. These conditions pertain to the Pandemic or other unavoidable reasons. In case the current situation maintains the status quo, adequate alternate options with regards to the in-campus modules will be made available via online sessions.

The dates for the 2 day In-Campus immersion session to be held at IIM Kozhikode will be communicated in due course. Attendance to the in-campus module is MANDATORY for all participants. The in-campus modules are subjected to the conditions that prevail at the point of time. These conditions pertain to the Pandemic or other unavoidable reasons. In case the current situation maintains the status quo, adequate alternate options with regards to the in-campus modules will be made available via online sessions.

Learn from the Best Faculty

About The Institute

IIM Kozhikode

Started in 1997 with its Postgraduate Programme (PGP), the Indian Institute of Management Kozhikode (IIMK) is on a high growth trajectory today, offering the widest range of academic programs in the field of management education. These include Doctoral Programme in Management, Executive PG Programmes, Management Development Programmes, and Faculty Development Programs. IIMK set up a Satellite campus at Infopark, Kochi, in 2013 dedicated to Executive Education. IIMK has also the unique distinction of launching a Ph.D. (Practice Track) programme for working professionals besides bringing in new dynamic courses in Women Leadership, a one-year Post Graduate programme in Business Leadership (2019) MBA in Finance and MBA in Liberal Studies & Management (2020). The institute is also home to IIMK LIVE, a first-of-its-kind startup incubation programme, and the Indian Business Museum. IIMK is ranked 4th as per the latest NIRF India Rankings 2021: Management. The institute also made its global debut for its flagship MBA (101+ globally, 7+ in Asia) and EMBA programme (101+ globally, 15+ in Asia) in the 2020/21 QS World University Rankings. It is also ranked No.2 in the CFIs (non-Technical) category in the Atal Innovation Rankings (ARIIA 2021) rankings released recently by the Ministry of Education, Govt. of India. IIM Kozhikode is globally accredited by EQUIS (EFMD) and AMBA (UK).

IIM Kozhikode aims to create a unique and futuristic space of global reckoning so as to nurture the finest management thinkers in the pursuit of developing innovative, socially responsible, and environmentally friendly practitioners, leaders, and educators. Strategically moving towards a better future, the Institute strives to provide holistic learning, giving equal weightage to academic solidarity and practical application. IIM Kozhikode integrates concepts with applications and values, thus transforming individuals into dependable, capable, caring, and fair-minded personalities who will contribute towards the development of communities.

Fee Structure for

Instalment Schedule

1st Instalment
INR 35000 + GST Due by: 10 Aug, 2022
1st Instalment
USD 700 Due by: 10, Aug, 2022
2nd Instalment
INR 35000 + GST Due by: 21 Sep, 2022
2nd Instalment
USD 700 Due by: 21, Sep, 2022
3rd Instalment
INR 45000 + GST Due by: 20 Jan, 2023
3rd Instalment
USD 900 Due by: 20, Jan, 2023
4th Instalment
INR 45000 + GST Due by: 05 May, 2023
4th Instalment
USD 900 Due by: 05, May, 2023
OR
Pay for Total Amount
INR 160000 + GST Due by: 10, Aug, 2022
Pay for Total Amount
USD 3200 Due by: 10, Aug, 2022

Financial Aid

To learn more about financing your course, visit the course Financial Resources Hub

Why Should You Join a Program Offered Through Talentedge?

  • 95% Completion Rate
  • Convenient Schedules to Suit Working Professionals
  • Options for Loan Assistance
  • Mobile Platform Enabled
  • 92% Satisfaction Score
  • 78% Referablity
  • Live & Interactive Digital Learning
  • Benefit from Talentedge’s Alumni Network
  • One-on-one Interactions
  • Live Tech Support

Program Starts in 40 Days

FAQs

How will this certificate program benefit marketing and sales professionals?

This Professional Certificate program in Marketing and sales management has been designed specifically for marketing and sales professionals with a minimum of 3 years of work experience, and aims at enhancing their knowledge and skillset so that they can contribute to the organizational growth. Upon successful completion of this course, participants will be able to: · Understand the foundations of marketing and be able to connect them with sales · Have better clarity in terms of basic marketing parameters and its interlinkages with sales functions · Possess improved knowledge and skill sets that support marketing related planning and execution in organizations through the sales team’s contributions in the areas of product development, pricing, place related decisions, and marketing promotion mix decisions · Deepen the awareness and understanding of the typical conflicts between marketing and sales, and how to resolve them · Equip themselves to plan and prepare timely recommendations that support the alignment of sales & marketing

What is the duration of the course?

This certification course in Marketing and Sales Management from IIM Kozhikode is 12-months long with 4-5 classes scheduled per month. The classes are scheduled on Saturdays from 06.45 p.m. to 09.45 p.m. IST keeping in mind the convenience of working professionals like yourself. The knowledge will be delivered by the eminent faculty of IIM Kozhikode using real-life case studies connected with different industries, and hence, the participants will be able to connect the same with their actual work scenario. Besides this, these classes will also allow the participants to share their own experiences, and thereby encourage debates and discussions within the groups.

What is the method of teaching in this course?

The experienced and eminent faculty of IIM Kozhikode will use real-life case studies connected with different industries to teach students, and hence, the students will be able to connect the same with their actual work scenario. Besides this, these classes will also allow the participants to share their own experiences, and thereby encourage the debate and discussion within the groups. All students will also be given access to Talentedge’s SLIQ Cloud Campus through which they can access other learning aids, reference materials, assessments, case studies, projects and assignments. They can also use this platform to connect with the faculty and clear their doubts.

How will I be evaluated during the course?

In this certification course in Marketing and Sales Management from IIM Kozhikode, all enrolled students will be evaluated on the basis of their attendance, and class assignments or projects. A minimum of 75% attendance to the live as well as on-campus sessions is a prerequisite for the successful completion of this course. Besides this, there will be periodic evaluations during the course in the form of quiz, class assignments, project, case analysis, or any other objective/subjective assessment decided by the faculty during the class. The participants are expected to complete the given evaluation components on time.

Who will be the faculty for this course?

This certification course in Marketing and Sales Management from IIM Kozhikode will be taught by the experienced and best faculty of IIM Kozhikode whose focus is on enhancing knowledge and skill sets of working professionals and providing directions to a new career. The details of the faculty are mentioned below: Dr Sreejesh S. He is currently working as an Assistant Professor in the Marketing Management Area at Indian Institute of Management Kozhikode. His main research interests include brand management, services marketing, online marketing & advertising. Dr M Geetha She is an Associate Professor in Marketing Management at the Indian Institute of Management Kozhikode. Her research and teaching interests include Consumer Behavior, Retailing and Branding.

How much is the fee? Is financial aid available?

For Indian residents, it is INR 1,60,000 + GST and for international students, it is USD 3200. The program fee can be paid in four installments. 1st installment – INR 35,000 + GST, 2nd installment – INR 35,000 + GST, 3rd installment – INR 45,000 + GST, 4th installment – INR 45,000 + GST. 

What is the scope after the completion of this program?

The program is exclusively for marketing and sales executives, working professionals, and marketing and sales managers. Here, the course asks for at least three years of overall work experience in marketing and sales function or a minimum of five years of work experience in a business enterprise in a managerial position. Since most of you will have a rich working experience, this program takes care of most of your expectations --during as well as post-completion of the course. This program will help the participants by enabling them to fetch better pay cheques leveraging the new learnings and certification they have earned from the prestigious IIM Kozhikode. Moreover, if the participants were feeling stuck in a position and were not able to take a jump towards higher managerial positions, this will immediately qualify them to take a quantum leap in their respective careers by making the enrollees more competent and enhancing employability quotient.

How to apply for the program?

Before you join the course, you must go through the course page and check for the eligibility criteria. If you are eligible to pursue the Professional Certificate Program in Marketing and Sales Management, just fill up the form and our counselors will call you.

What are the eligibility criteria?

Below are the eligibility criteria for Professional Certificate Program in Marketing and Sales Management: 1. For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized University (UGC/AICTE/DEC/AIU/State Government) in any discipline 2. Diploma Holders (10+3) will be considered on a case to case basis subject to having a minimum of 10 Years of work experience in a supervisory role at the time of applying for this course 3. For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country 4. Minimum of 3 years overall experience in Marketing & Sales function or at least 5 years of work experience in a business enterprise in a managerial position

What benefits will I get during the course?

Many added advantages come along with the Professional Certificate Program in Marketing and Sales Management by IIM Kozhikode. The course is live and interactive and the sessions are conducted by the eminent faculty of IIM Kozhikode. The rich curriculum for the certification is designed by the faculty itself. You will also get an opportunity to interact with the industry stalwarts. Along with the aforementioned benefits, you will get: 1. An opportunity to become an executive alumnus of IIM Kozhikode 2. Two-day in-campus immersion module for you to experience the high-intensity classroom learning at the most-iconic IIM Kozhikode campus 3. Blended learning in form of theoretical along with the practical (hands-on learnings using case studies, projects and stimulations) 4. Qualify for IIM Kozhikode Executive Alumni Status 5. Access to SLIQ Cloud Campus for intensive material access

The sidelines are not where you want to live your life.

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IIM Kozhikode Sales And Marketing Management

From the local convenience store in your community to a multinational brand, what’s one thing common in their popularity? Certainly their marketing tools. You might be reeling in bewilderment on what on earth a community store has to do with marketing and sales strategies. Actually, this is how many of us react when we think of local retail stores. Our limited understanding forces us to believe that marketing is a highly conspicuous theory relevant only in terms of large businesses, which is a half-truth.

Today, marketing has expanded its footprint all across the world, in every aspect of the global order. Since the business sphere is getting highly competitive day after day, the significance of sales and marketing management has gone berserk. Every other brand is trying to impress its customers and expand the market share through innovative marketing strategies. Ones with great influence over consumers gain upper hand and emerge as the winners.

Also Read: Introduction to Marketing and Sales Management

 

What is Sales and Marketing Management?

Marketing management is the process of identifying the target audience, making plans for grabbing and retaining customers for attaining the eventual goal of taking the organization to the height of success. The process includes working on gradual growth of the company’s sales by meeting the demands of consumers. Marketing management revolves around product promotion, price handling, location detection, etc. These are extremely important elements for the survival of one’s business.
 

Also Read: Sales Management vs Marketing Management

 

Sales and Marketing Management Course by IIM Kozhikode - 2022

Today’s business sphere has become extremely competitive with tons of players competing for limited space out there. To become victorious, a company must do something out of the box that others are not doing. To attract new customers and retain the older ones, an organization needs to formulate a comprehensive strategy that is relevant to the modern market needs. This is what IIM Kozhikode’s Sales and Marketing Management certification course focus on.

After completing this program successfully, you will be offered a certificate of completion from IIM Kozhikode — one of the most prestigious B-schools in India. This will enhance your understanding of how marketing theories have changed in modern times. Since the course is based entirely on marketing values and analytical frameworks, it becomes a perfect opportunity to delve deeper into the ocean of marketing development.

Also Read: The Modern Marketer: Part Artist, Part Scientist

 

Top skills you will acquire after completing the Sales and Marketing Management Course by IIM Kozhikode

  • Leadership: Managing the marketing department of a company requires huge responsibility. One has to look after a number of operational entities while working in this field. During the online course by IIM Kozhikode, you shall be schooled to become an astute leader so that you can handle larger roles in the future with ease.
     
  • Adaptability: As a marketing and sales manager, you might have to work on different projects at different places. Keeping this in mind, the course is designed in such a way that gives enough focus on ameliorating your power of adaptability.
     
  • Commercial Awareness:  What’s the final goal of marketing a product? Increasing revenue, of course. Understanding the need to have a good commercial awareness for handling this responsibility, we aim at making our candidates smarter and more cognizant of the monetary aspect of marketing.
     
  • Digital Shrewdness: Digital acquaintance of a deeper level is what the sales and marketing management course is oriented towards. You will learn how to process your sales online and help your customers get the right product according to their needs.
     
  • Organizational Coordination: Making proper coordination between various teams of the company helps a lot in bettering marketing standards. Since a brand’s reputation is entirely based on its marketing strategies, we prepare professionals who can work as a team and take the organization to the height of success.

Also ReadMarket Research – the Backbone of Successful Marketing Strategies

 

Sales and Marketing Management Course Curriculum (Syllabus) - 2022

  • Marketing Research: Researching various market strategies is of prime consequence in the field of marketing. Thus, the course aims to make you adept in marketing research that helps you understand the business environment better and take decisions accordingly.
     
  • Marketing and sales analytics: Get acquainted with various marketing and sales analytical techniques to understand the customers’ mood better. Proper analysis is required to present the right product in front of your consumers. You will also be introduced to methods of attaining a range of data-driven insights in marketing and sales. This helps in your growth as an insightful marketer.
     
  • Marketing mix modeling: The process of statistical analysis, Marketing mix modeling is one of the prominent features of sales and marketing management. Its key purpose is to comprehend marketing strategies that are responsible for driving a product’s business metrics. This theory helps brands evaluate the efficacy of marketing initiatives.
     
  • Developing marketing and sales dashboard: Learn the art of designing and developing the marketing and sales dashboards. These dashboards are nothing but a collection of online data regarding product sales. This subject includes SEO, online campaigns, web analytics, social media monitoring, etc.
  • Sales forecast models: Making plans for improving sales in the future requires a lot of predictions and forecasting. This topic covers the art of budgeting and goal-formation with accurate sales forecasts.
     
  • Product Analytics: Along with analyzing the market, product analysis is also very important, which you will learn in the course curriculum. How good and effective the product is? What are its impacts on the environment (considering the societal marketing concept)? How welcoming consumers will be towards certain products? You will be able to answer all these questions after completing the course successfully.
     
  • Key Account Management: One of the most consequential features of the marketing management course, Key account management (KAM) holds a great space in the modern-day business world. This process of forming a partnership between a brand and its top customers shall be introduced during the program. Companies seeking long-term sustainable growth hire key account managers.
     
  • Digital Marketing Analytics: Marketing, today, has gone the online way to a great extent. It is quite paradoxical to imagine a brand’s marketing strategies without digital platforms. Understanding the significance of online marketing in the modern world, IIM Kozhikode intends to make candidates proficient in this form of brand promotion tactics.
     
  • Marketing Strategy: Without the shadow of a doubt, marketing strategies are of great significance in managing brand promotion. Discover ways to formulate plans and tactics that are instrumental in a company’s growth. You will be able to reach prospective customers and understand their needs and requirements. This subject covers “the four Ps” of marketing — product, price, place, and promotion.
     
  • Emerging Market Trends: The 21st-century business market is dynamic and ever-evolving. Understanding its various facets is of great import if you aim to become a successful marketer. This course helps you master the art of analyzing new market trends in an astonishing way.
     
  • Customer Relationship Management: The course is an opportunity to master the principles of customer relationship management, which is an amalgamation of various practices associated with customer interaction. The goal is to better customer service relationships and retain a large chunk of customers.
     
  • Brand Strategy Development: Launching new products in the market requires a deeper process of strategy-making, which shall be imparted to our candidates during the marketing management course. This helps one create a superior quality of brand strategies.
     
  • Sales Force Management (SFM): Marketing is good but is nothing without good outcomes. Become an erudite marketer by understanding the art of translating your marketing strategies into performances. This helps a business thrive astonishingly in a positive manner.
     
  • Sales Force Compensation (SFC): Know the basics of sales force compensation, which is among the biggest problems sales management faces. Here, compensation stands for all those financial and non-financial reimbursements given by an organization to its sales force.
     
  • Negotiation and Influencing: Marketing is all about dealing with your customers and shareholders to present a better alternative in the market. This skill of yours shall be honed during the IIM Kozhikode’s Marketing and Sales Management program.
     
  • Campus Component: One of the best things about the course is its in-campus interaction with faculties, students, and market experts. This experience will prove to be life-transforming in your career as a marketing executive. You can discuss your queries with masters of the subject in person and gain significant knowledge of the field. 
    Apart from these subjects, you will be trained to become a fine-tuned marketer by letting you understand the marketing potential in a more customized fashion. The Sales and Marketing Management course is also an opportunity for you to get acquainted with product potentiality and feasibility analysis, along with customer analytics for better marketing and sales.

 

Also ReadUnderstanding The A-Z of Sales And Marketing

 

Reasons to attend Sales and Marketing Management Course by IIM Kozhikode

The certification course in “Marketing and Sales” is among the most worthwhile management programs in India. It is entirely centered around training the candidates for the challenges of the wider business world of modern time. The course aims to hone your leadership skills to emerge as a successful business manager in the coming future. Let’s now find out the top 10 reasons to pursue the Sales and Marketing Management program by IIM Kozhikode:

  • The course is very important for learning the basics of the global marketing strategy that drives today’s business world.
  • Candidates become proficient in making required sets of strategies and understanding the process of an organization’s growth.
  • The certificate program helps you understand the foundations of marketing and connect them with sales.
  • Deepen your understanding of marketing-related plannings that play a key role in product development and customer satisfaction.
  • One becomes aware of various forms of digital campaigns that help in lead generation.
  • You will hone your communication skills that are of immense consequence when you are planning to market your products and services.
  • Professionally as well as personally, this course is beneficial in both ways.
  • You can attend this program and continue your job simultaneously. Classes run on weekends in an online manner, giving you an opportunity to delve into the universe of marketing concepts in the best way possible.
  • This course is completely market-oriented and fulfills the demands of modern business marketing.
  • After the Sales and Marketing Management certification, you will be able to build a powerful network of like-minded people and community leaders from various industries with ease.
     

Also Read5 marketing certifications that can help you land a well-paying job

 

Eligibility criteria for Marketing and Sales Management Course

Talentedge’s Marketing and Sales Management course in association with IIM Kozhikode is open to all those Indian participants with Graduation degrees (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university in any discipline.

Diploma holders (10+3) can be considered in several cases if they have at least 10 years of work experience in a supervisory role.

For International candidates, a Graduation or equivalent degree from a recognized university or institute is required to attend this course.

A minimum of 3 years of overall experience in marketing or sales or 5 years in any managerial position is a must for pursuing this program.
 

What are Sales and marketing concepts?

These are some of the marketing concepts that every sales and marketing manager needs to work on:

  • The Production Concept: One of the oldest marketing management theories, the production concept is very much oriented towards operations. It works on the idea that ‘consumers will favor products that are available in the market and highly affordable.’ This is one of the reasons why brands intend to throw their goods all over the market at prices lower than their competitors.
     
  • The Product Concept: The product concept focuses on quality and performance. Costumers tend to prefer products and services that are loaded with better quality, operation, and unconventionality. This strategy targets potential consumers and their loyalty towards a brand or business they invest in.  Today, there are many brands that concentrate primarily on designing and making products of the first order without compromising on the quality.
     
  • The Selling Concept: The selling concept is the sine qua non of the global marketing endeavors. It believes in the theory that says people will not buy products until you persuade them to do so. Companies use this concept to create demand for their products and services in people’s minds even if they don’t need them. Newly-launched brands use this marketing and sales management technique oftentimes.
     
  • The Marketing Concept: Revolving around the principle of “customer first”, the marketing concept talks about sensing the needs and wants of buyers to deliver them the best products. It is all about accomplishing organizational objectives by creating healthy competition in the market. The task here is to find the right products for your consumers rather than finding the right consumers. According to this concept, marketing begins with market analysis, shifting its attention to the needs of customers, whose satisfaction is key to attaining profit.
     
  • The Societal Marketing Concept: The most progressive and sustainable theory of marketing management, the societal concept intends to run three things in parallel- social welfare, customer satisfaction, and organizational profits. This orientation tries to solve various problems the modern society is facing such as population boom, poverty, environmental degradation, resource sparseness, etc. This form of marketing attracts those consumers who believe in sustainable development. For example, California-based Beyond Meat is redefining the food industry by offering delicious plant-based meat products that are not just good for human health but also promote climate sustainability.

 Also ReadObjectives of Learning Sales & Marketing Management

 

FAQs on Marketing and Sales Management Certification Courses
 

Q. What is the use of marketing and sales management?

Ans: Marketing management is extremely crucial for businesses in a number of ways. Marketing and sales management tools help a company achieve organizational goals by the introduction and promotion of new products in the market. Marketing and Sales management is of immense importance when it comes to building a proper framework for research, development, innovation, and advertisement. Satisfying the customers’ needs is another field where this technique works very effectively.
 

Q. What is marketing management as a course?

Ans: Offered by Talentedge in association with IIM Kozhikode, the marketing and sales management course aims to produce professionals who understand the nature, range, and roles of marketing to make the corporate economy more efficient, smooth, and strong. It guides students to understand the foundation of marketing, customer relationship, personal selling process, and sales budgeting among many other subjects.
 

Q. How much do marketing managers earn?

Ans: Marketing managers are among the highest-paid employees in India. Since they are required in every field of business, companies are willing to invest heavily in their payments. According to the American compensation software and data company, PayScale, the average salary of a marketing manager in India is about 8 lakh per annum. Many multi-national firms offer way beyond this number to their marketing management executives.

 

Q. What kind of jobs can you get in marketing?

Ans: A degree in marketing and sales management can help you land a range of job opportunities. Some of the popular jobs available in the market are account executive, brand manager, market research analyst, production manager. In these job fields, your role will be focused on bringing various marketing strategies to the fore and helping the company emerge victorious in this ultra-competitive business environment.

 

Q. What do you study in marketing and sales management?

Ans: Talentedge’s marketing and sales management course revolve around various topics and subjects. Candidates get acquainted with consumer behaviour, eCommerce, market research & strategy, operational efficiency, and a range of other aspects while undergoing the all-inclusive program.

 

Q. How to become a marketing manager?

Ans: Becoming a successful sales and marketing manager requires a dedication of the utmost level, in addition to educational degrees and work experience. You should complete your master’s degree in marketing or can attend an MBA program in sales and marketing after graduation. If you don’t want to go for those 2-year full-time courses, you can join Talentedge’s Marketing and Sales Management course by IIM Kozhikode. You can attend this part-time course alongside your job.

 

Q. What are the functions of marketing management?

Ans: In today’s business structure, marketing management is probably the most significant aspect. Its function is to make the company’s products and services easily available to customers. It also plays an important role in specifying the target audience and making sure they like the products. Proper communication between a brand and its consumers takes place through sales management.
 

Q. What does a marketing manager do?

Ans: Marketing managers play a vital role in the promotion of a business, product, and service. Their role is to make sure that the company’s goods and services find the best customers by communicating with them with correct strategies. A wide range of tasks including advertising, launches, campaigns, social media, etc. come under marketing managers.
 

Q. Who is the father of marketing management?

Ans: Philip Kotler is widely regarded as the father of marketing. The American economist is known for popularizing the definition of marketing. An author of over 80 books, he developed the theory of prosumers, atmospherics, and societal marketing. Kotler’s marketing community, Kotler Board of Impact works with India’s Niti Ayog to promote startups in the country.
 

Q. What are the 7 steps in the sales process?

Ans: The seven-step sales process are

  1. Prospection
  2. Preparation
  3. Attitude
  4. Presentation
  5. Handling objections
  6. Closing
  7. Follow-up

Various scholars term this sever-step process as the Sales Cycle, which is defined as a full series of steps that take place between the production and consumption of products. These steps determine various financial and organizational processes taken by a company to make their products reach the right customers.

Also ReadWhat are Some Essential Marketing Strategies?

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