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MASTER OF BUSINESS ADMINISTRATION – MARKETING

EARN A GLOBAL MBA DEGREE FROM AN AWARD WINNING INTERNATIONAL UNIVERSITY IN JUST 12 MONTHS

ADMISSIONS OPEN

Call us now on +91-8376000600or
write to us
enquiry.dtd@talentedge.in

ABOUT THIS COURSE

AIU’S MBA in marketing explores the different business facets that shape marketing and how marketing shapes business strategy, operations, and even finance. The program combines quantitative and qualitative research analysis, advanced economic concepts, and strategic communication. You will be taught by professionals that can impart real-world lessons and applications.

The curriculum has been designed in a manner so that students can immerse themselves in the legal aspects of market research methods, international marketing, product and brand management, and strategic management.

YOU’LL LEARN TO

  • Expand your understanding of marketing and business administration.
  • Leverage industry tools to innovatively solve problems and develop opportunities.
  • Hone your critical thinking and decision-making capabilities, as well as develop leadership skills.
  • Lead marketing teams, develop compelling campaigns, manage brand identity and products, and make strategic decisions on a global scale.

ADMISSIONS OPEN

Start Date: 03-11-2021

Call us now on +91-8376000600or
write to us enquiry.dtd@talentedge.in

Duration - 12 Months

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WHAT BENEFITS YOU’LL GET

  • Access the course at any time, from any place.
  • The faculty members teach industry-relevant curriculum and bring their real-world experience to the classroom.
  • Convenient and flexible pedagogy that enables you to work around a busy schedule and allows you to to read, listen to, or watch, customized course content from any web-enabled device.
  • An online library that provides access to carefully selected articles, books and websites that can help you get all the answers.
  • ELIGIBILITY REQUIREMENT

    Graduates with a minimum of 10+2+3 years of formal education from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline with a minimum of 50% marks or cumulative grade point average of 2.0 on a 4.0 scale or 5.0 on a 10.0 scale

    No GMAT is required

  • DURATION OF THE COURSE

    12 MONTHS, 48 CREDITS HOURS

PROGRAM REQUIREMENTS

BUSINESS CORE COURSES

FIN 630 Global Financial Management 6
MGT 600 Business Research for Decision Making 6
MKT 640 A Managerial Approach to Marketing 6
MGT 680 Strategic Management 6
 
Total Core Requirements 24

 

MARKETING

MKT 661 Strategic Marketing 6
MKT 665 Research Methods in Marketing 6
MKT 660 International Marketing 6
MKT 665 Product and Brand Management 6
 
Total Specialization Requirements 24

Total MBA Degree Requirements                                                                                                                                                                                              48 credits

CLASSES OVERVIEW

  • Global Financial Management

    This course allows you to look into the development of policy, making standard financial management decisions, and to explore various financing options for international businesses based on the multinational firms.

  • Strategic Management

    This course will allow you to dig deeper into the planning, implementation, management, and evaluation of the corporate resources, products, assets, and development and implementation of integrated business strategies and policies by the global enterprises.

  • Business Research for Decision Making

    Explore the role of decision-making in dealing with employees, formulating strategy, and negotiating from a managerial viewpoint. In this course, you will be required to understand, apply, and evaluate both quantitative and qualitative research methodologies.

  • A Managerial Approach to Marketing

    This course will enable you to understand the applications of marketing concepts in a global organization, and examine international channel distribution as well as promotional pricing.

  • Strategic Marketing

    This module concentrates on strategic, as opposed to tactical, aspects of marketing and is designed to familiarize the participants with the inherent problems in market planning in multi-product organizations. The course will offer you a deeper understanding of contemporary approaches for strategic planning, market planning, and new product entry strategies, and experience the design and implementation of a marketing plan through simulation.

  • Research Methods in Marketing

    Dig deeper into the needs and wants of the customers, and analyse the information for developing marketing promotional campaigns, new products, refine current product offerings, and improve customer service efforts. This course will help you gain strategic decision-making skills critical for becoming a successful marketer.

  • International Marketing

    This course will help you take marketing decisions at the International level by examining the issues involving trends, factors, and forces (such as institutions, culture, politics, law, and environment) that affect global marketing activities.

  • Product and Brand Management

    This course will provide you the opportunity to learn about the product and brand management and take decisions to build brand value and equity.

FACULTY

Among the AIU faculty are recognized industry specialists, many of whom have served as executives and entrepreneurs.

FEES

An extremely competitive fee of ONLY INR 3 Lakhs + GST

* Attractive Financing options available

FEE PAYMENT OPTIONS

At the time of application to the program, register with a down payment of Rs.27,000. Thereafter, the completed application along with the supporting documents will be sent to AIU for shortlisting and selection. If your candidature is selected by AIU for enrolment into the program, then the registration amount of Rs.27,000 will be adjusted towards the payable program fee. However, in the event that your candidature for enrolment into AIU is rejected, the registration amount of Rs.27,000 will be refunded to you in full.

The following 4 options are available for payment of the balance program fee.

  • Limited time offer - Make the full payment upfront and get an instant discount of Rs.20,000. Pay only Rs.3,34,000 for the entire program instead of Rs.3,54,000
  • Make a second instalment payment of Rs.27,000 and avail interest free 12 month loan on the remaining Rs.3,00,000
  • Make a second instalment payment of Rs.27,000 and avail loans for duration of more than 12 months on the remaining Rs.3,00,000 at attractively low interest rates
  • Make a second instalment payment of Rs.27,000 and pay the remaining fee of Rs.3,00,000 before the payment due date
APPLICATION PROCESS
 

Register for the program, pay the registration fees of Rs.27,000 and complete your application for this course through an Online Application Form.

A copy (scan) of the following documents must be uploaded as part of the selection and enrolment process.

Document Requirements

12th and Graduation Mark sheets
Proficiency in English (IELTS, TOEFL etc.)
Govt issued ID Proof
Experience Certificates (if applicable)
One Passport-size Picture
Relieving Letters having DOJ and DOL (if applicable). For current job, you can share your joining letter along with the last month salary slip

Applications along with the substantiating documents will be reviewed based on eligibility. Candidates subsequently shortlisted by AIU for enrolment will receive intimation of selection to the program. Candidates will then be required to remit the programme fee of Rs.3.00 Lacs + GST. Last Date to remit the Program Fee is 03/11/2021 Fee once paid is non-refundable. Candidates will receive the session access credentials and program will commence sessions on the scheduled start date.

ADMISSIONS OPEN

START DATE: 3rd of November 2021

For Shortlisted candidates - Please CLICK HERE to fill up the form.

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