In today’s era of rapid digitization, a Leader’s capability to Evolve is the Ultimate Competitive Advantage
Identifying and developing leadership that is aligned for challenges of the digital era is critical for most organizations today. With continuous change in the profile and priorities of the human capital over the years, the nature and style of leadership has no option but to adapt to ensure there is equal focus on revenue as well as employee satisfaction. The intense open market competition and technological revolutions, apart from putting a tremendous work pressure on the leaders and managers, has also created a requirement of conceptualizing and designing a new set of modern practices in practically every aspect of work place. In today’s context of people’s demographics, automated processes, a connected world and changed aspirations, the previous management literature, practices, tools and techniques need a complete revamp. There is a clear felt need of redefining the concept, and its practice to deal with the new set of challenges due to digitization and massive disruption arising out of it.
This course from IIM Lucknow is conceptualized to address this critical need of leaders and managers who are ready to take on the challenge of not only to make the organizations survive but to make it grow manifold. This course will offer insights into theories and application of leadership with an emphasis on learning knowledge, skills and values. The course intends to be participative with a lot of reflections/assessments into one’s own style of leadership. Thus, providing opportunities to identify specific areas of improvement.
Certificate of Completion from IIM Lucknow
On successful completion, you will receive certificate of completion from IIM Lucknow
6 day On-Campus components
3 days near course commencement and 3 days towards the culmination of the course at IIM L Noida Campus
Learn about Digital Transformation in Leadership
Digital Transformation is becoming an increasingly critical success factor in the current innovation driven and technology intense environment
Gain Hands-on Experience of Best Leadership Practices
Gain an understanding of Leadership in Practice i.e. get exposed to practical and crucial skills that a new age leader should possess and develop
Learn from the expert faculty of IIM Lucknow
Course content and structure designed entirely by IIML who bring to you what is relevant to you and the ever changing business environment that you operate in
IIM L MDP Alumni status
Opportunity to gain IIM L MDP Alumni Status after successful completion of the course
Who Should Attend
- For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline
- For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country
- Working professionals with a minimum of 8 years of work experience
- Enrolment in this course is dependent upon participants clearing an online self-assessment test. The application fee to take the assessment test would be Rs.1500 + GST / USD 25 which will be non refundable. If and only if the applicant clears the assessment, he/she will he be able to enrol for the course
- Completed application form
- Satisfaction of the pre-defined qualification and work experience criteria
- Substantiating Documents
- Clearing the Entry Assessment
Prof Neerja Pande
Prof. Neerja Pande, has more than 28 years of academic, administrative and research experience in premier national and international institutions. Founder Chairperson and Professor in the area of Communication at IIM Lucknow for more than two decades, Dr. Pande has also been associated with Fergusson College Pune, Lucknow University, European School of Management Paris, IIM Ahmedabad, Calcutta, & Indore, amongst others as full-time or visiting faculty. A national scholarship holder and a UGC scholar she became a Harvard affiliate in 2010 when she was nominated as a high performer by IIM Lucknow and went to attend the Global Programme on Participant Centered Learning at Harvard Business School, Boston. She has the distinction of running some of the most sought after and unconventional electives on ‘Persuasion’ and ‘Leadership’ at IIM Lucknow. One of her own favorites’ is ‘Leadership through Literature’ which aims at creating perspectives on leadership through literary pieces that bring out human character and complexities. She consults and publishes in the area of Leadership, Persuasive Communication and Teaching Management through Literature. Her Co-authored Book Business Communication: Making Connections in a Digital World is a highly successful book prescribed as text book in number of IIMs and premier institutes of the country. Dr. Pande loves reading classical literature and philosophy and listens to Sufi music in her spare time.
Prof. Priyanka Sharma
Priyanka SHARMA, has more than 8 years of industry experience in varied sales and marketing roles in prestigious organizations such as Infosys, Oracle and UST Global. She joined IIM Lucknow in the marketing are as a faculty in May 2019 after doing Ph.D. in Marketing from Department of Industrial and Management Engineering, IIT Kanpur. She has done B-Tech in Chemical Engineering from IIT (BHU) Varanasi and PGDM(GM) from XLRI, Jamshedpur. Based on the rich industry experience and academic exposure she started an elective on Business-to-Business (B2B) marketing in IIM Lucknow for both the regular PGP and IPMX programmes which was rated highly. Apart from that she has taught Marketing Management – I and Marketing Management – II. She has also conducted MDPs on B2B Marketing and Customer Driven Marketing Applications at IIM Lucknow. She consults and publishes in the areas of Branding, Buyer Behavior, New Product Marketing (entry and exit strategies), and the use of Technology in Marketing. She is currently working on service creation and the use of digitization and ICT. Dr. SHARMA loves gardening, reading science fiction, and philosophies of Swami Vivekananda and Buddhism. She listens to Gazals and Indian Classical music and loves to watch old hindi classics and practices Yoga.
Case study learning
Hands-on learning using case studies, projects and simulations
Live & Interactive Digital Learning
Learn from anywhere
Learn without quitting your job
Interactive live sessions with Industry stalwarts
Mobile platform enabled
Seamless learning on all screens; desktop, laptop, tabs & mobiles through app and browsers
Classroom based learning
Interactive in session peer to peer and with faculty discussions for in-depth learning against isolated learning of recorded sessions
Dedicated Career Advancement Services Team
Leverage innovative strategies for high career growth from Right Management (a ManpowerGroup company)
The primary method of instruction will be through LIVE lectures that will be beamed online via Internet to student desktops/laptops or classrooms. The pedagogy will comprise of a balanced mix of lectures, case studies, live-corporate examples and general discussions. All enrolled students will also be provided access Talentedge’s SLIQ platform through which students may access other learning aids, reference materials and assessments, case studies, projects and assignments as appropriate. Throughout the duration of the course, students will have the flexibility to reach out to the professors, real time during the class or offline via the SLIQ platform to raise questions and clear their doubts.
A minimum of 75% attendance to the LIVE lectures is a prerequisite for the successful completion of this course. There are periodic evaluations built in throughout the duration of the course. These maybe in the form of a quiz, assignment, project, case studies or other objective/subjective assessments. The evaluations are designed ensure continuous student engagement with the course and encourage learning. Participants who successfully complete the same along with the requisite attendance criteria, an end course assessment and project work will be awarded a certificate of completion by IIM Lucknow.
About IIM Lucknow
Established in 1984, The Indian Institute of Management, Lucknow is 4th in the prestigious IIM family of management schools in India. The establishment of IIMs was envisioned and initiated by the first Prime Minister of India – Pandit Jawaharlal Nehru. It offers courses accredited to AMBA, AACSB & NIRF.
The mission of IIM Lucknow is to improve management systems with regard to business, industry and public services through pursuit of excellence in management education, research, consultancy and training. It aims to be a preeminent centre of excellence, generating and imparting knowledge in management and providing socially conscious and globally relevant thought leadership.
IIML moulds its students into value driven leaders, managers and global players. It nurtures value based young leaders who are capable of driving social and economic transformations towards an ethical, just and sustainable society. It encourages and develops individuals having entrepreneurial spirit and actions capable of solving societal problems through innovative and sustainable business models.
The faculty of IIML are teachers in the true sense of the word – people who impart knowledge that is kept continually updated. The institute undertakes a diverse range of academic activities aimed at creation, dissemination and application of management knowledge and practice. It is an ideal setup conducive to learning, accessibility and excellence.
Benefits of Executive Alumni status of IIM L MDP include:
- Receipt of all programme brochures and newsletters from IIM Lucknow (MDP Office)
- Details of Souvenirs available with the MDP office can be shared.
- Lifelong access to a network of distinguished IIM Lucknow Executive Alumni
- Access to the IIM Lucknow Campus Library (onsite access)
- 10% discount in fee for any additional program (Open program, Online) at IIM Lucknow (Lucknow and Noida campus)
- 10% group discount on the fee for reference of participants (Minimum group of five)
- Understanding Business Environment
- Human Resource Management
- Marketing Management
- Financial Management
- Strategic Management
- Data Analytics
- Leadership Communication
- Motivational Leadership and Emotional Intelligence
- Persuasion and Influencing in the Digital Age
- Management of Change
- Coaching and Mentoring
- Creativity and Problem Solving
- Design Thinking and Innovation
- International Human Resource Management
- Artificial Intelligence and Blockchain
- Disruptive Technologies and Impact Assessment
- Ideation and Building Business Solutions
- Personal Selling vs eCommerce
- Advertising and Promotions in Digital Era
- Leveraging Technology for Internal Transformation
- Humanitarian Supply Chain and Emergency Response
- Sustainability in the Digital Era
This program includes two on-campus components of 3 days each which will take place at IIM Lucknow, Noida campus. This program was originally scheduled to start with a campus visit. However, given the current situation, the program will commence classes in the online mode instead. The on-campus modules will be rescheduled later during the programme as per the Institute’s and Government advisory on residential components and the same will be communicated in due course and well in advance to facilitate travel arrangements. Attendance to On Campus Component is mandatory for all participants of this course.
|For Indian Residents||
Rs. 225,000+ GST*
Payment Deadline: 13/08/2020
|For International Students||
Payment Deadline: 13/08/2020
|For Indian Residents -||
Rs. 1500 + GST
|For International Students -||
|Application Fee||1st Instalment||2nd Instalment||3rd Instalment||4th Instalment|
Rs. 1,500 + GST*
Payment Deadline: 13/08/2020
Rs. 50,000 + GST*
Payment Deadline: 13/08/2020
Rs. 50,000 + GST*
Payment Deadline: 08/09/2020
Rs. 60,000 + GST*
Payment Deadline: 25/12/2020
Rs. 65,000 + GST*
Payment Deadline: 15/04/2021
Candidates interested in the course will be shortlisted based on the following –
The academic counsellors at Talentedge will check with the interested candidates for initial scrutiny of eligibility against specified eligibility criteria. After receiving the required information from the candidates, qualifying candidates will register themselves at Talentedge website and pay Rs. 1500 + GST / USD 25 towards the application processing fee. This amount will NOT be refunded to candidates. Candidates will then be required to take an online Talentedge Admission Assessment (TAA). A sample of TAA’s questions can be accessed here. Upon clearing the TAA, candidates will thereafter proceed to pay the fee as per the schedule. Candidates will also be required to complete a detailed application form and furnish soft copies of necessary documents.
If you have any questions about the kind of supporting documents that needs to be uploaded, please speak with our counsellors who will be able to guide you through the process. All the information and documentation provided by you at the time of enrolment will be duly verified by the Institute and if it is determined that the information and/or documentation provided by you is inadequate and/or does not substantiate the entry requirements and prerequisite criteria to the course, then your enrolment to the course will be cancelled with immediate effect and the instalment of the course fee paid by you to Talentedge at the time of registration, will be refunded to you.
Should you require any assistance with financial loans, our counsellors will be happy to support you with the guidelines for the same. However, the decision to grant the loan will depend on the adequacy of documents submitted and will be at the sole discretion of the respective financing agency/bank. The loan itself will be based on a mutual agreement exclusively between the individual candidate and the financing agency/bank and Talentedge will have no role whatsoever in this financing arrangement between the two parties.
In case payment is being made online through Credit Card/Debit Card, please ensure that you have the Credit Card/Debit Card with you at the time of filling out the Application Form. If you have opted to pay the Application Fee/Instalments of the Fee through Demand Draft/Pay Orders, then please ensure that the Demand Draft/Pay Orders for the applicable amount is made favoring “Arrina Education Services Private Limited” payable at Mumbai and is sent to the address provided below along with the downloaded copy of your Application Form. Please ensure that you write your Name, Course Name and Contact number at the back of your Demand Draft/Pay Order.
All Demand Draft/Pay Orders along with a downloaded copy of your Application Form must be sent to.
Student Relations Manager,
5th Floor, Plot No. 21, Institutional Area, Sector 32,
Gurgaon 122001, Haryana, INDIA.
The Course fee is payable in instalments as per the instalment schedule provided. In the event of late payment of Instalment 1 or any other subsequent Instalments, a Late Fee is leviable as follows.
A Late fee of INR 1000 + GST will be payable by the participant if the instalment is paid within 7 days after the due date.
A late fee of INR 2500 + GST will be payable by the participant if the instalment is paid between 8 to 14 days from the due date.
If the Fee Instalment is not received within 14 days from the due date, then the participant shall be considered a dropout and a Rejoining Fee of INR 5000 + GST will be charged to the participant if the participant wishes to continue with and complete the course and rejoining can be accommodated as per the course guidelines.
Cancellation by the Participant
Requests for refund of fees on account of cancellation of enrolment shall be considered only if such requests are received prior to closure of registration or 21 days before the commencement date of course whichever is earlier. In the event of valid requests for refund of fees are received in the above specified timeframe, the application money shall be refunded after deducting a penalty of INR 5000 + GST (Administrative Charges).
In all other cases, no refund shall be made.
A participant may opt for rescheduling to a later batch of the same course / another course of prior to commencement of the course. However, such intimation must be made by the participant at least fifteen working days prior to the commencement of the course. The amount paid by the participant shall be considered as advance payment towards the next batch/alternative course. Further, the participant shall have to pay an administrative charge of INR 5000 + GST for facilitating such rescheduling. This is valid before the start of the course. However, if rescheduling is to be done after completion of certain modules, then participants will need to re-register by paying a re-registration fee of INR 25000 + GST.
Cancellation by Talentedge & the Institute
Talentedge & the Institute reserve the right to cancel courses at any time owing to reasons like insufficient enrolments, trainer indisposition or force majeure events. In the event that Talentedge or the Institute cancels a scheduled course, the student will receive full fee refund for the same. All refunds will be processed within 30 days of receipt of a valid refund request.
This course is designed with an aim to provide students with a 360 degree view of various practical and applicable aspects of marketing and brand management that includes understanding different types of markets, competition, buyer behaviour and...