Learn to Integrate Marketing Elements to Hasten Business Growth
The longevity of a business depends highly on its marketing strategies, so does the success of a product. Marketing itself, has evolved and embraced technology. It has become ever more important to understand the expanse of its impact, how to bring the customer perspective into every business decision and the techniques where marketing tools and concepts are being deployed. Not to forget analytics.
The Executive Program in Marketing Strategy from IIM Lucknow is an extensive course that takes you through the marketing ecosystem covering various aspects like consumer behavior, product & brand, digital marketing, channel management and the other essential components of marketing as a function. This program also provides an understanding of critical, new age dimensions of marketing in the digital business era, using analytics and how all of these converge to form effective and implementable marketing strategies.
3 Days of On-Campus Intervention
Participants, during the 3 day On-campus module, will have the opportunity to experience the high-intensity, face-to-face classroom interactions at IIM Lucknow
Opportunity to get Certificate of Completion by IIM Lucknow
Upon successful completion of the course, participants will get certificate of completion from IIM Lucknow
Internationally Experienced and Awarded Faculty
Eminent faculty from IIM Lucknow offers in-depth and practical understanding of marketing strategies
Learn Aspects of Effective Marketing Strategies
Get a rounded exposure to multiple aspects of an effective marketing strategy and understand its applicability to real life business scenarios
Work on a Capstone Project
As a part of this program, participants will be able to work on a Capstone project on marketing strategy
Qualify for Executive Alumni status from IIM Lucknow
Participants successfully completing the program and registering with IIM L, by paying a one-time alumni fee will receive an MDP Executive Alumni status from IIM Lucknow
Who Should Attend
- For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline with minimum 50% marks
- For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country
- Proficiency in English, spoken & written is mandatory
- Enrolment in this course is dependent upon participants clearing an online self-assessment test
- The application fee to take the assessment test would be Rs.1500 + GST / USD 25 which will be non-refundable. If and only if the applicant clears the assessment, he/she will be able to enrol for the course
- Working professionals with a minimum of 5 years of work experience
- Completed application form
- Satisfaction of the pre-defined qualification and work experience criteria
- Substantiating Documents
- Clearing the Entry Assessment
Prof. Amit Mookerjee
Currently he is Professor, Marketing at IIM Lucknow, where he has taught for fifteen years, after working at MDI Gurgaon for nearly a decade. He also worked as the Head of Research and Head Analytics at CMCR, at the thinktank National Council for Applied Economic Research, involved with the landmark half million household Living in India Survey in 2011-12 involving clients like McKinsey, ICICI, Nokia etc. Corporate stints include roles such as Group Head of Research and Planning at NCLS, a loyalty services firm, and Times of India Group. His consulting, research and training experience includes assignments for clients like NORAD, FICCI, NAFED, DAI-GIZ, and companies across the software, training, auto, telecom, banking, cement, insurance and electronics industries. He serves on the board of governance and board of studies in several leading institutions (such as AIMA) and has published in journals like MIP, JCM, Media Psychology and ACR; in leading conferences (AMA, IMP, CMEE etc.)
Prof. Anita Goyal
Anita Goyal is Associate Professor in the area of Marketing Management at Indian Institute of Management (IIM), Lucknow, India. She has guest edited an issue of Journal ‘Vision’, an issue of ‘Journal of Indian Business Review’ (JIBR) with Emerald; and a book on Services Marketing with IGI Global, USA. She has taught courses at EDHEC Lille, France and KUSOM, Kathmandu, Nepal. She has publications in national and international journals and has presented her research work in various national and international conferences. Her teaching and research interest areas include Principles of Marketing, Services Marketing, Product and Brand Management, Consumer Behaviour, and Strategic Marketing.
Post the payment of all due fees and upon satisfying the requisite attendance criteria of 75% & clearing the evaluation criteria with a Cumulative Overall Percentage of Marks (COPM) of 50% or more, participants will be awarded a certificate of completion issued by IIM Lucknow. Participants who are unable to clear the evaluation criteria but have the requisite attendance, will be awarded a certificate of participation by IIM Lucknow.
Case study learning
Hands-on learning using case studies, projects and simulations
Live & Interactive Digital Learning
Learn from anywhere
Learn without quitting your job
Interactive live sessions with Industry stalwarts
Mobile platform enabled
Seamless learning on all screens; desktop, laptop, tabs & mobiles through app and browsers
Classroom based learning
Interactive in session peer to peer and with faculty discussions for in-depth learning against isolated learning of recorded sessions
Dedicated Career Advancement Services Team
Leverage innovative strategies for high career growth from Right Management (a ManpowerGroup company)
The primary method of instruction will be through LIVE lectures that will be beamed online via Internet to student desktops/laptops or classrooms. The pedagogy will comprise of theoretical lectures, case discussions, leadership seminars and group-based problem solving imparted by IIML’s faculty. All enrolled students will also be provided access to the Talentedge’s Cloud Campus – SLIQ, through which students may access other learning aids, reference materials and assessments, case studies, projects and assignments as appropriate. Throughout the duration of the program, students will have the flexibility to reach out to the professors, real time during the class or offline via Talentedge’s Cloud Campus – SLIQ, to raise questions and clear their doubts.
A minimum of 75% attendance to the LIVE lectures is a prerequisite for the successful completion of this course. There are periodic evaluations built-in throughout the duration of the program. These maybe in the form of a quiz, assignment, project, case studies, or other objective/subjective assessments. The evaluations are designed to ensure continuous student engagement with the program and encourage learning. Participants who successfully complete the same along with the requisite attendance criteria, an end program assessment, and project work will be awarded a certificate of completion by IIM Lucknow. Participants not fulfilling the requisite criteria will receive a Certificate of Participation. However, no Certificate will be issued in cases where attendance to live sessions is less than 40%.
About IIM Lucknow
Established in 1984, The Indian Institute of Management, Lucknow is 4th in the prestigious IIM family of management schools in India. The establishment of IIMs was envisioned and initiated by the first Prime Minister of India – Pandit Jawaharlal Nehru. It offers courses accredited to AMBA, AACSB & NIRF.
The mission of IIM Lucknow is to improve management systems with regard to business, industry and public services through pursuit of excellence in management education, research, consultancy and training. It aims to be a preeminent centre of excellence, generating and imparting knowledge in management and providing socially conscious and globally relevant thought leadership.
IIML moulds its students into value driven leaders, managers and global players. It nurtures value based young leaders who are capable of driving social and economic transformations towards an ethical, just and sustainable society. It encourages and develops individuals having entrepreneurial spirit and actions capable of solving societal problems through innovative and sustainable business models.
The faculty of IIML are teachers in the true sense of the word – people who impart knowledge that is kept continually updated. The institute undertakes a diverse range of academic activities aimed at creation, dissemination and application of management knowledge and practice. It is an ideal setup conducive to learning, accessibility and excellence.
Benefits of Executive Alumni status of IIM L MDP include:
- Receipt of all programme brochures and newsletters from IIM Lucknow (MDP Office)
- Details of Souvenirs available with the MDP office can be shared.
- Lifelong access to a network of distinguished IIM Lucknow Executive Alumni
- Access to the IIM Lucknow Campus Library (onsite access)
- 10% discount in fee for any additional program (Open program, Online) at IIM Lucknow (Lucknow and Noida campus)
- 10% group discount on the fee for reference of participants (Minimum group of five)
- A one time registration fee of Rs.10,000 + GST is payable directly to the Institute upon successful completion of the program
This program includes 3 days of on-campus intervention which will take place at IIM Lucknow. The on-campus module will be scheduled later during the course of the program as per the Institute and Government’s advisory (due to the on-going Covid-19 scenario) on residential components and the same will be communicated in due course and well in advance to facilitate travel arrangements. Attendance to On Campus Component is mandatory for all participants of this course.
|For Indian Residents||INR 1500 + GST|
|For International Students||USD 25|
|For Indian Residents||
INR 1,85,000 + GST
Payment Deadline: 11/03/2021
|For International Students||
Payment Deadline: 11/03/2021
|Application Fee||1st Instalment||2nd Instalment||3rd Instalment||4th Instalment|
INR 1,500 + GST
Payment Deadline: 11/03/2021
INR 45,000 + GST
Payment Deadline: 11/03/2021
INR 45,000 + GST
Payment Deadline: 01/04/2021
INR 50,000 + GST
Payment Deadline: 25/06/2021
INR 45,000 + GST
Payment Deadline: 15/09/2021
Candidates interested in the course will be shortlisted based on the following –
The academic counsellors at Talentedge will check with the interested candidates for initial scrutiny of eligibility against specified eligibility criteria. After receiving the required information from the candidates, qualifying candidates will register themselves at Talentedge website and pay Rs.1500 + GST / USD 25 towards the application processing fee. This amount will NOT be refunded to candidates. Candidates will then be required to take an online Talentedge Admission Assessment (TAA). A sample of TAA’s questions can be accessed here. Upon clearing the TAA, candidates will thereafter proceed to pay the fee as per the schedule. Candidates will also be required to complete a detailed application form and furnish soft copies of necessary documents.
If you have any questions about the kind of supporting documents that needs to be uploaded, please speak with our counsellors who will be able to guide you through the process.
Should you require any assistance with financial loans, our counsellors will be happy to support you with the guidelines for the same. However, the decision to grant the loan will depend on the adequacy of documents submitted and will be at the sole discretion of the respective financing agency/bank. The loan itself will be based on a mutual agreement exclusively between the individual candidate and the financing agency/bank and Talentedge will have no role whatsoever in this financing arrangement between the two parties.
In case payment is being made online through Credit Card/Debit Card, please ensure that you have the Credit Card/Debit Card with you at the time of filling out the Application Form. If you have opted to pay the Application Fee/Instalments of the Fee through Demand Draft/Pay Orders, then please ensure that the Demand Draft/Pay Orders for the applicable amount is made favoring “IIM Lucknow” payable at IIM Lucknow and is sent to the address provided below along with the downloaded copy of your Application Form. Please ensure that you write your Name, REGID, Course Name and Contact number at the back of your Demand Draft/Pay Order.
All the information and documentation provided by you at the time of enrolment will be duly verified by the Institute and if it is determined that the information and/or documentation provided by you is inadequate and/or does not substantiate the entry requirements and prerequisite criteria to the course, then your enrolment to the course will be cancelled with immediate effect and the instalment of the course fee paid by you to Talentedge at the time of registration, will be refunded to you.
All Demand Draft/Pay Orders along with a downloaded copy of your Application Form must be sent to.
Student Relations Manager,
21, Institutional Area, Sector 32,
Gurgaon 122001, Haryana, INDIA.
The Course fee is payable in instalments as per the instalment schedule provided. In the event of late payment of Instalment 1 or any other subsequent Instalments, a Late Fee is leviable as follows.
A Late fee of INR 1000 + GST will be charged to the Participant, if the instalment is paid within 7 days from the due date published on the instalment schedule.
A Late fee of INR 2500 + GST will be charged to the Participant, if the instalment is paid between 8 days from the due date to within 14 days from due date as published on the instalment schedule.
If the Fee Instalment is not received within 14 days from the due date, then the Participant shall be considered a dropout and a Rejoining Fee of INR 5000 + GST will be charged to the Participant if the Participant wishes to continue with and complete the Course and rejoining can be accommodated as per Course guidelines.
Cancellation by the Participant
Requests for refund of fees on account of cancellation of enrolment shall be considered only if such requests are received prior to closure of registration or 21 days before date of course commencement whichever is earlier.
In event that such valid requests for refund of fees are received, the application money shall be refunded after deducting a penalty of INR 5,000 + applicable taxes & USD 125 for foreign participants.
In all other cases, no refund shall be made.
A participant may opt for rescheduling to a later batch of the same course / another course of prior to commencement of the course. However, such intimation must be made by the participant at least fifteen days prior to the commencement of the course. The amounts paid by the participant shall be considered as advance payment towards the next batch / alternative course. Further, the participant shall have to pay an administrative charge of INR 5000 plus applicable taxes (Indian participants) or USD 125 (foreign participants) for facilitating such rescheduling.
Cancellation by Talentedge & the Institute
Talentedge & the Institute, reserve the right to cancel courses at any time owing to reasons like insufficient enrolments, trainer indisposition or force majeure events. In the event that Talentedge or the Institute cancels a scheduled course, the student will receive full fee refund for the same. All refunds will be processed within 30 days of receipt of a valid refund request.
Note – Application processing fee of INR 1,000 + GST / USD 20 will NOT be refunded to candidates (in case candidates fail to pass the entrance exam).
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