Executive Program In Marketing Strategy

EXECUTIVE PROGRAM IN MARKETING STRATEGY COURSE FROM IIM LUCKNOW

Marketing refers to the activities a company performs to promote the buying and selling of a product or service. It is what you say and how you say about your product to get people interested in it. Online marketing is done through social media ads, brochures, articles, blogs, press releases, etc. The ultimate goal of marketing is to drive sales and growth by making people aware about the product or service and catch their attention.
 

What is a Marketing Strategy?

Every company needs a well-planned and effective strategy to get the edge over its competitors by understanding the needs and wants of customers. It is a blueprint that each department of an organisation follows to achieve common business objectives.

Marketing strategy refers to formulating a detailed and long-term plan for achieving marketing objectives. It includes everything from how a company positions itself, to the creative, strategic partners, media relations, marketing mix, and channels and other tactics.
 

Creating an outstanding marketing strategy

Clear Business objectives- It is highly important to set goals and objectives to get a clear picture of what we actually want to achieve. Without setting short-term and long-term goals we will only be a distracted bird. When it comes to achieving business objectives, write your goals in SMART (Specific, Measurable, Attainable, Realistic, and Time-bound) format. Marketing goals should always be aligned with the overall business goals. If your business aims at achieving a particular level of revenue then your marketing goal should be to increase website traffic.

SWOT analysis- Use SWOT technique to understand where you currently are. 

This technique will help you in understanding your:

STRENGTH: What advantages does your company have that benefits the customers?

WEAKNESS: What do you need to improve?

OPPORTUNITIES: What changes can help you grow?

THREATS: What are the threats and obstacles to your company’s growth?

Target audience- Once you have a better understanding of your company’s goals and situation, the next important step is to understand those who you’re trying to appeal to. At this stage, create a buyer persona that includes demographic information such as age, gender, and income. It also encompasses their pain points. What problems are they facing that your product or service can fix?

Analyse your tactics- Write down your goals again based on your target audience and current situation. Then figure out what tactics need to be used to achieve those goals. For instance, if your goal is to generate website traffic in three months then your tactics would be creating effective content for your website. While analysing tactics, you have to keep your budget in mind.

Set a budget- When you are figuring out the tactics, make sure you have set a budget. For instance, if your tactic is to create highly effective content for your website, you need to hire more skilled writers. So, it is important to analyse a specific budget before implementing any idea.
 

Benefits of pursuing a Marketing Strategy Course from IIM Lucknow

Marketing is a diverse field with a plethora of growth opportunities. Professionals in this domain are well aware of the increase in competition and the hunt for higher-level roles. Those who never stop learning and gaining new skills are more likely to reach positions that demand higher remuneration. So, it's high time to take up a course that turns the table for you and helps you reach your goal. Here are few benefits of pursuing a marketing strategy course from IIM Lucknow:

Skill enhancement: As mentioned earlier, people who never stop upskilling themselves have more advantages over those who put a break on their learnings. It is crucial for everyone, be it a fresher or a professional to look for ways to develop new skills and competencies. Upgrading yourself helps you move up the hierarchical ladder. Some of the in-demand skills you will gain during this course are customer relationships, brand management, integrated marketing communication, market research, strategy making, etc. 

To keep ahead of the competition: Marketing is a rapidly evolving field. Top companies need skilled professionals who are updated with the current trends in the domain. To stay ahead of your competitors, you need to adapt and change with the growing needs of businesses. You can do it by having specific marketing certifications that make you stay ahead of your competitors. IIM Lucknow’s Executive Program in Marketing Strategy provides you with a deeper understanding of new age marketing that is now being adapted by every business today. 

Learn aspects of marketing strategy: The average remuneration of a marketing strategist in India is 7 LPA. But this role requires you to be fully aware of all the aspects of marketing today. From consumer behaviour to social media marketing, a marketing strategist is required to have a strong hold on everything. IIM Lucknow’s Executive Program in Marketing Strategy gives a practical exposure to multiple aspects of effective marketing strategy and its implementation in business. 

Certification from a prestigious business school: Last but not the least, after completing this course you will be honoured to receive a completion certificate from the leading management institute which is recognised as the "Institution of Excellence" by India's Ministry of Human Resource Development. 
 

Top highest paying marketing jobs

Marketing is a backbone of the corporate sector with companies investing huge proportions of their budget to marketing strategies and market research. There are various high paying jobs in marketing which convince many people to take courses that train them for this domain and help them gain the desired skills. 

Let’s take a look at some of the high paying jobs in marketing in India: 

Digital Marketing Managers

It is one of the most high-paying jobs in India. In this digitally dominated world, Digital Marketing Managers are in high demand. They are responsible for creating and implementing effective marketing strategies that can attract a broad audience towards a brand's product or service. The average salary of a digital marketing manager in India is Rs 547,262 Lakhs per annum. 

Content Marketing Manager

Content Marketing managers are responsible for managing the marketing content such as blogs, articles, videos, etc. They must possess superior writing and editing skills and be familiar with SEO or SMO to develop profitable marketing content. The professionals who can create content that helps people find solutions to their problems, and that can attract them towards a brand, are the most sought-after professionals. The average salary of a content marketing manager in India is Rs 615,726 Lakhs per annum. 

Social Media Marketing Manager

Social media is the most powerful tool used by every business today to reach its target audience. With the ease of internet access, the number of social media users has increased tremendously. The role requires a social media marketing manager to create creative and attractive content that catches users’ attention and forces them to stop scrolling further and visit the website to know more about the product or service. The professionals in this field earn typically less than digital or content professionals but the demand for them is  sky- rocketing. The average salary of a social media marketing manager in India is Rs 306,100 Lakhs per annum. 

Product Marketing Manager

Product marketing managers are responsible for developing effective marketing strategies and plan to communicate the various attributes of a product to a market. For a product marketing manager, communication is the key skill as it requires him or her to know the correct way to convince consumers to purchase the product. This is considered as one of the highest paying jobs in marketing in India with a salary range of 8 lakhs to 14 lakhs per annum. The average salary of a product marketing manager in India is Rs 1,124,592 Lakhs per annum.
 

How to become a successful Marketing Strategist? 

As the name implies, a marketing strategist is responsible for conducting research about a company’s target audience and market trends with an intention to create and implement effective marketing strategies. These professionals help businesses achieve their fundamental goals of increasing sales and growing their customer base. Their job involves developing promotional materials such as social media ads, billboards, and commercials to help increase the company’s brand awareness. Furthermore, a marketing strategist has a creative mind to develop social media campaigns that generate web traffic and develop a solid, long-term web presence.
    

Best skills every marketing strategist must foster

Marketing is an evolving industry. As a marketer, you will witness a continuous change in the marketing trends and strategies. However, despite the emergence of new trends and strategies, some crucial skills remain important if you want to succeed as a marketing strategist in this domain.

Let’s look at some of the top essential skills that will make you a successful marketing strategist: 

Exceptional Communication: Communication skills are the most important life skills that everyone must possess. The ability to communicate information effectively is vital for a successful career. Effective communication is the key to succeed in marketing. A brand’s success depends on how effectively the message is delivered to the target audience. Moreover, good communication skills enable marketing professionals to maintain a long-term relationship with clients, stakeholders, and consumers.

Research skills: Research skills help marketing professionals identify the needs of the customers, market trends, and competitors. This is the ability to find solutions to the problems, develop new products or services based, create strategies for the future. These skills allow professionals to analyse the preferences of the consumer and help businesses decide how to shape, advertise, and market their products and services.

Critical thinking: Critical thinking is highly important in marketing because it helps professionals identify opportunities and solve problems creatively. To get the attention of the target audience creative ideas are needed to create exceptional campaigns and promotional strategies and for this critical thinking is essential. To promote a new product or service, critical thinking is required to develop creative strategies and messages to make people aware about it.  

Storytelling: It is the act of using narrative to connect a brand to customers. It is about telling a brand story in the right way to the right audience with an aim to make the audience feel something about the brand’s product or service that inspires them to take action. Storytelling is one of the most powerful tools to breathe life into a brand. Any medium can be used to narrate a story, including billboards, blogs, social media posts, films, videos, images, etc.  A skilled marketing professional knows which story to tell on which medium.

A marketing strategist must possess these skills to surpass the competition and excel at the job. There are many online courses in marketing that help individuals develop these must-have skills to become a successful marketing strategist. If you are a working professional, you can enrol for an Executive Program in Marketing Strategy from IIM Lucknow, and learn at your own pace. At Talentedge, we aim to help you move ahead in your career with programs from top institutes and learn from industry experts and get hands-on experience in Marketing Strategy.