Executive Development Programme In Leadership In Sales & Marketing – The CMO Programme

Brand Sales & Marketing

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  • 40-55 LPA

    Average salary in this domain

  • 5000+

    Jobs open every year in this domain

About this course

Leadership in Sales and Marketing

This CMO Programme is a multi-modal, long-term, and unique programme that will enable senior sales and marketing executives to view business in a more holistic light while integrating major management functions. The programme offers a unique blend of theoretical and practical knowledge. It will provide exposure to cutting-edge marketing tools as well as a learning environment with academics, industry leaders, and peers. The programme also offers a unique opportunity for one-on-one mentoring sessions with industry experts, as well as the opportunity to work on their own sales and marketing plan. The programme allows participants to network while learning. The following are the program's key takeaways:

  1. Create efficient, value-added marketing organizations.
  2. Developing skills in tools and frameworks to formulate and implement effective competitive and growth strategies
  3. Understanding the complexities of leadership, marketing structures, and driving teams
  4. Understanding digital marketing and how to use analytical tools to make better decisions
  5. An integrated approach to sales and marketing management that considers the impact of these functions on other management functions.
  6. Dealing with key pain points in marketing function management
  7. Developing critical thinking and decision-making abilities to solve organizational problems
  8. Enhanced understanding of the financial consequences of business decisions
  9. 70% attendance is mandatory for certification eligibility 
Read Less

Leadership in Sales and Marketing

This CMO Programme is a multi-modal, long-term, and unique programme that will enable senior sales and marketing executives to view business in a more holistic light while integrating major management functions. The programme offers a unique blend of theoretical and practical knowledge. It will provide ex Read More

Get a deeper understanding of

  • Strategies for New Markets
  • Segmentation, Targeting Positioning in the Digital World
  • Developing and Managing new products
  • Territory Management
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Key skills you’ll learn

  • Decision-making skills
  • Critical thinking
  • Conflict management
  • Problem-solving skills
  • Budgeting

Program Starts Soon

Benefits for All Students

On successful completion of this course the participants will receive a certificate from XLRI (70% Live sessions attendance is mandatory for XLRI certification eligibility)

The 6 days on-campus immersion (to be held in XLRI Delhi NCR campus) module is designed to build cohesion in the batch, encourage peer learning and pave the path to stronger meaningful connections even beyond the program.

Faculty with significant corporate education and training experience shall deliver the sessions and handhold the participants through their developmental journey

An engaging pedagogy shall ensure that the participants can connect the topics with their current day-to-day life and take away actionable guidance for the future.

Many in-class activities and assignments shall contribute towards networking with worthy classmates from other sectors and industries.

On successful completion of this course the participants will receive a certificate from XLRI (70% Live sessions attendance is mandatory for XLRI certification eligibility)

The 6 days on-campus immersion (to be held in XLRI Delhi NCR campus) module is designed to build cohesion in the batch, encourage peer learning and pave the path to stronger meaningful connections even beyond the program.

Faculty with significant corporate education and training experience shall deliver the sessions and handhold the participants through their developmental journey

An engaging pedagogy shall ensure that the participants can connect the topics with their current day-to-day life and take away actionable guidance for the future.

Many in-class activities and assignments shall contribute towards networking with worthy classmates from other sectors and industries.

Are You Eligible?

Are You Eligible

Education

  • For Indian Participants - Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
  • For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.

Work Experience

  • Senior Executives with a Minimum of 15 years total work experience of which at least 10 years should be in sales and/or marketing.

Learners working as faculties with other institutions are not allowed to enroll as candidates in XLRI Programs.

70% attendance is mandatory for certification

Syllabus at a Glance

  • Essential attributes of a marketing leader
  • Critical thinking and decision-making methods
  • Creating and leading the winning team
  • Conflict management and resolution
  • Effective problem-solving skills
  • Managing change
  • Strategic visioning
  • Managing performance
  • Framework for marketing strategy formulation--the aspiration and action plan
  • The elements of value
  • The shifting source of competitive advantage
  • Rethinking products and customers
  • Strategic marketing alliances: analysis, planning, implementation and control
  • Strategies for new markets
  • Managing marketing 4.0
  • Designing winning sales and marketing structures (organizational structures)
  • Integrated planning
  • Developing and maintaining a customer centric organization
  • Understanding consumer behaviour
  • Developing CJM
  • Segmentation, targeting, and positioning in the digital world
  • Decoding consumer satisfaction
  • Important consumer metrics
  • Structuring products: product based versus brand based
  • Product line management
  • Developing and managing new products
  • Managing digital products
  • A model approach to resource requirement and management
  • Sales force structuring and management
  • Territory management
  • Sales automation for effectiveness and efficiency
  • Understanding impact of price on quantity, revenue and price
  • How to price
  • Competition and price management
  • Understanding the financial impact of marketing decisions
  • Budgeting and financing
  • Controlling branch based financial functions
  • Managing ROI and other financial matrices
  • Market potential vs sales potential analysis
  • Setting the distribution agenda
  • Distributors and retailer management
  • Important distributor metrics
  • Logistics and supply management for availability and profitability
  • Digital & social media marketing
  • Traditional media management
  • Budgeting issues and media planning
  • Creating & managing dash boards
  • The marketing plan
  • Measuring marketing performance
  • Innovation and disruption that are marketing-driven
  • Leveraging existing competencies to further innovation
  • Decision-making in the C-Suite
  • Creating customer centricity
  • One session during mid-term
  • Final session after capstone

  • Essential attributes of a marketing leader
  • Critical thinking and decision-making methods
  • Creating and leading the winning team
  • Conflict management and resolution
  • Effective problem-solving skills
  • Managing change
  • Strategic visioning
  • Managing performance

  • Framework for marketing strategy formulation--the aspiration and action plan
  • The elements of value
  • The shifting source of competitive advantage
  • Rethinking products and customers
  • Strategic marketing alliances: analysis, planning, implementation and control
  • Strategies for new markets
  • Managing marketing 4.0
  • Designing winning sales and marketing structures (organizational structures)
  • Integrated planning

  • Developing and maintaining a customer centric organization
  • Understanding consumer behaviour
  • Developing CJM
  • Segmentation, targeting, and positioning in the digital world
  • Decoding consumer satisfaction
  • Important consumer metrics

  • Structuring products: product based versus brand based
  • Product line management
  • Developing and managing new products
  • Managing digital products

  • A model approach to resource requirement and management
  • Sales force structuring and management
  • Territory management
  • Sales automation for effectiveness and efficiency

  • Understanding impact of price on quantity, revenue and price
  • How to price
  • Competition and price management
  • Understanding the financial impact of marketing decisions
  • Budgeting and financing
  • Controlling branch based financial functions
  • Managing ROI and other financial matrices

  • Market potential vs sales potential analysis
  • Setting the distribution agenda
  • Distributors and retailer management
  • Important distributor metrics
  • Logistics and supply management for availability and profitability

  • Digital & social media marketing
  • Traditional media management
  • Budgeting issues and media planning
  • Creating & managing dash boards

  • The marketing plan
  • Measuring marketing performance
  • Innovation and disruption that are marketing-driven
  • Leveraging existing competencies to further innovation
  • Decision-making in the C-Suite
  • Creating customer centricity

  • One session during mid-term
  • Final session after capstone

Learn from the Best Faculty

About The Institute

XLRI Jamshedpur

XLRI is one of India’s leading management school based in Jamshedpur, Jharkhand, India. Established in 1949 as the Xavier Labor Relations Institute, by Fr. Quinn Enright, XLRI is acknowledged as India’s oldest business management school.

XLRI with its single vision of Magis, i.e., pursuit of excellence, focuses on three areas: academic excellence, personal values and social concern. XLRI spares no effort to make its curriculum world-class and deliver it in the most effective manner. It constantly scans the developments in business and in society and tries to pro-act to meet the challenges. Its world-class faculty with its commitment and deep sense of service delivers the curriculum very effectively.

Consistently being acknowledged as the Best “HR Course” in Asia–Pacific, it has also been recognized for its research acumen by the London Business School and is ranked among top 5 research schools in India cutting across management and technical institutes. For more details, visit www.xlri.ac.in

Fee Structure for

The 6-day on-campus immersion fee of INR 30,000 is additional & 100% payable to XLRI and shall be paid by participants directly on the XLRI portal. 

Instalment Schedule

Block Payment
INR 21186 + GST Due by: 19 Jul, 2023
Block Payment
USD 258 Due by: 19, Jul, 2023
Balance Payment
INR 253814 + GST Due by: 26 Jul, 2023
Balance Payment
USD 3093 Due by: 26, Jul, 2023
OR
Pay for Total Amount
INR 275000 + GST Due by: 19, Jul, 2023
Pay for Total Amount
USD 3351 Due by: 19, Jul, 2023

Financial Aid

To learn more about financing your course, visit the course Financial Resources Hub

Why Should You Join a Program Offered Through Talentedge?

  • 95% Completion Rate
  • 92% Satisfaction Score
  • 78% Referablity
  • Live & Interactive Digital Learning
  • Convenient Schedules to Suit Working Professionals
  • Benefit from Talentedge’s Alumni Network
  • One on one interactions

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