In the recent years digital marketing has gained a lot of traction. It has captured the imagination of marketers who want to create a strong brand positioning for their brands. This is so because digital marketing has proved to be a highly effective medium of marketing in comparison to traditional offline marketing methods. Understanding the importance of digital marketing, many freshers and working professionals are taking up a digital marketing course in India or abroad to accelerate their careers.

Digital marketing is the promotion of products and services over the internet. Some common methods of digital marketing include influencer marketing, email marketing, social media marketing, search engine marketing (SEM), search engine optimisation (SEO), affiliate marketing, display advertising etc.

Traditional marketing is anything other than digital marketing. It can be any one of the conventional marketing methods such as television commercials, print ads, radio ads, events, billboards etc.

Digital marketing is being preferred by several companies over conventional marketing these days. This is because of some of its significant benefits. Five such key benefits are listed below-

Digital marketing is more cost effective in comparison to traditional marketing

Traditional modes of marketing require huge budgets. Running television commercials across various targeted television channels requires media buying which is an expensive affair. Similarly, print media is also highly expensive in addition to running events all over the country. The high cost of rentals, production, manpower and monitoring across all the above-mentioned mediums leads to organizations spending a major portion of their marketing budget on them. In contrast, digital marketing requires a fraction of cost to reach the same number of customers or geographies through social media channels, search engines, emails and shopping portals.

Also Read: Top 4 digital campaigns that will make you believe in Digital Marketing

Digital marketing provides measurable results and high-quality analytics

Because every data of digital marketing can be accessed, it is possible for digital marketers to analyse it and get improved results from their marketing campaigns. The data from social media channels, websites etc can be analysed and used to derive insights. These insights help in creating the right marketing campaign on the right digital channel for the desired customer segment.

Digital marketing provides an instant feedback

Digital marketing utilises the internet to communicate the customers of a brand’s benefits. The channel of communication can be a social media portal like Facebook, Twitter or Instagram etc. It can also use its own website link in its campaigns and ask customers to visit its shopping portal. Whichever way a company chooses to advertise its product on the internet, it can easily track if the customers are interested in the product or not. They can check how many customers are clicking on the link or the social media engagement around the campaign through the hashtags etc. Thus, digital marketing provides an instant and accurate feedback which was rare through traditional marketing methods.

Digital marketing provides higher engagement

Digital marketing can provide an opportunity to connect with the customer in an organic manner. Through methods like search engine optimisation, it can appear on a customer’s search engine results only when the customer is looking for a solution that is related to the brand. Similarly, brand stories on Twitter or Facebook create a platform of engaging constructively with the customers. Customers can also touch base with the company for complaint redressal or any other inputs.

Digital marketing is non-intrusive

Digital marketing is non-intrusive compared to traditional marketing. The people who buy newspapers do not buy it for the advertisements in them. Even so a large part of a print publication is dedicated to advertisements. This means an already lower level of interest in the advertisement for the customers. The same goes for television channels or radio channels. Customers watch television for their favourite shows and listen to radio for podcasts and songs. These days, streaming services like Netflix are completely ad free and people love to binge watch shows on them. We can hence, safely say that traditional marketing method are usually intrusive and ignored as much as they can.

However, digital advertising allows a customer to choose to see an ad or not. In most cases, a digital promotion does not force itself on the customer. A customer can choose to ignore a promotional email. He can choose to not pay attention to the search engine sponsored results. He can minimise the display ads when he considers them to be a disturbance.

Digital marketing has provided several far reaching benefits to the marketers due to which it has become increasingly popular with organizations, marketers as well as the customers. with immense benefits, this industry has outgrown to become the integral element of any business’s success. Experts in digital marketing are leading the digital path for their organisations and thus the right set of skills can help professionals pursue a lucrative career.

So if you are or wish to excel in digital marketing and most in this sector, pursuing a digital marketing course is the best career decision you can take in recent times.

The digital marketing industry is growing at a rate of 33.5%, which is higher than any other sector.

By the end of 2021, the Indian digital marketing industry will produce more than 20 Lakhs jobs. So, this says it all about the impact of digitization in the coming years. But, professionals who are thinking to pursue a certification course in digital marketing or have already enrolled in one are probably wondering what this industry has in store for them? What is the future of digital marketing?

Well, the future is shining bright, that is evident. But let’s see how profitable it is going to be for upcoming digital marketers.

A Landscape Overview

Marketing methods have evolved significantly over the years as the way consumers retain information changes. Radio advertising was replaced by television advertising, which then evolved into digital marketing. While TV still remains one of the prime advertising fields for many businesses, the shift to digital marketing has allowed brands to reach a worldwide audience online. As this field continues to evolve at a rapid pace, it is no surprise that the demand for digital marketing professionals has also progressed.

Also Read: How to Become an Expert in Digital Marketing in 2023?

Scope of Digital Marketing

With a quantum leap in marketing technologies, companies are trying to maintain their revenue flow by adding online components to their existing brick-and-mortar stores adopting digital marketing strategies to join the lucrative digital marketplace.

Because most people today use smartphones to research products and services online before making purchases, it has become vital for businesses to have stringent digital marketing plans in place to attract their target audience. So, the demand for professionals who have pursued certification courses in digital marketing is in high demand.

Here, let’s take a look at why building a career in digital marketing can be rewarding.

Why a Career in Digital Marketing?

The reasons to join the digital marketing field are innumerous. For one, the industry incorporates updated skills in marketing as well as technology. Advertising online means having to engage in particular technical aspects such as website developments, graphic designs, catchy posts, etc. Even someone without a certification course in digital marketing can capitalize on these skills. It will be challenging to move up the ladder of success without a degree, but it is not impossible.

Major Roles in Digital Marketing

• Digital Marketing Manager or Digital Director
• Web Developer & Web Designer
• Social Media Executive and Social Media Manager
• SEO Executive/Expert
• PPC/SEM Expert
• Content Marketer
• Analytics Manager
• CRM Manager
• Email Marketing Manager
• E-Commerce Manager
• Digital Agency Account Director

How to Begin digital marketing?

As you can see, the variety of roles available in the digital marketing space is wide. But, a solid understanding of the techniques is essential to succeed in this field. Fortunately, courses like MICA digital marketing programs can help digital marketers keep up with one of the world’s fastest-growing domains. Through dedicated online training and project cases, marketers can learn every aspect of digital marketing with the help of MICA digital marketing program.

Ready to start or progress your career in digital marketing? Enroll in a MICA digital marketing program offered on the Talentedge platform and take your career to the next level!

More Information:

Advertising in the Age of Digital

What Skills do you need for Digital Marketing?

What Makes Digital Marketing a Trending Domain?

10 Best Digital Marketing Courses to Advance Your Career

Growth & Opportunities for Digital Marketing Professionals in 2023