Brand Sales & Marketing , Strategy & Leadership , General Management
Average salary in this domain
Jobs open every year in this domain
Duration: 6 Months
Sunday afternoon from 03.00 p.m. to 06.15 p.m. IST
05 Mar, 2023
Start Date
Batch 2
Large firms with multiple businesses usually have a hierarchy of strategies extending from the corporate level down to the individual product-market entry stage. A well laid-out strategy provides direction concerning the organization's overall mission and paves the way for future growth. In order to attain a competitive advantage, it's imperative to set clear goals & objectives. Understanding of goals & objectives makes it easier to choose the right market segments and offer relevant products to each target segment.
This programme helps you connect with recent developments and advancements in the field, enables you to understand the linkages of organizational strategies and marketing strategies, and helps you make a diverse range of marketing-oriented decisions at your organization. The learning and insights from the course will provide you with the foundational knowledge to make and implement marketing strategies.
Key Highlights of the programme:
1. Provides a solid foundation to create marketing strategies across domains such as B2B & B2C
2. Programme module will help both working professionals and entrepreneurs develop ideas for scaling their businesses
3. Learn Marketing’s Role in Formulating and Implementing Strategies
4. Cultivate a Holistic Approach towards Consumer Behavior, Product Strategies, and Integrated Marketing Communications
Read LessLarge firms with multiple businesses usually have a hierarchy of strategies extending from the corporate level down to the individual product-market entry stage. A well laid-out strategy provides direction concerning the organization's overall mission and paves the way for future growth. In order to attain a competitive advantage, it's imperative to set clear go Read More
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The Indian Institute of Management Kashipur is a second-generation IIM set up by the Government of India in 2011. It aspires to achieve excellence in management education by using innovative teaching methods, promoting high quality research and practicing sustainable leadership.
Vision:
To be an Institute of eminence that fosters management research and education and develops leaders for creating positive societal impact in a changing world.
Mission:
The institute strives to create and disseminate knowledge through applied and interdisciplinary research and practices in emerging areas of management. The institute develops socially conscious, competent, and ethical business leaders and researchers capable of critical thinking, innovation, and entrepreneurship while being inclusive and focusing on both regional development and internationalisation.
Celebrating ten years of serving the education and management sector, IIM Kashipur is committed to its four core values: collegiality, transparency, green consciousness, pro-active engagement with all stakeholders. The institute believes that as an institution of national importance, it has a larger role to play in the field of management education and social transformation. Our strategic goals include improvement of the academic ecosystem; synergy between educational theory, practice and research; promotion of innovation, entrepreneurship and public service; empowerment of local stakeholders; upliftment of economically challenged sections of the society; and gender diversity.
To learn more about financing your course, visit the course Financial Resources Hub
The program fee is payable in instalments as per the instalment schedule provided. In the event of late payment of Instalment 1 or any other subsequent Instalments, a Late Fee is leviable as follows.
Refund Policy
Deferral Policy: (Pre-Program Commencement)
Deferral Policy: (Post Program Commencement)
All cases of deferral require explicit approval from the institution and will be accepted only if the institution agrees. In the event of non-agreement, we will follow the refund policy above.
Strategic Marketing Management involves the process of implementing a relevant Marketing plan with specific business strategies in order to maximize profit. Any businessman needs a skill set which includes leadership ability, shrewd understanding, expertise in strategy implementation, business management, increasing brand visibility, best marketing practices, sustainable budgeting, etc. to make a business grow. Making important decisions to curb an existing strategy, transform or rebuild it as required to excel the EPS, sales, loyalty is quite crucial. Initially, strategic marketing was limited to Budgeting which included making fiscal plans for a time period and marketing audits. Thereafter it shifted to forecasting business performance, analyzing trends, evaluating sales and emerging profits. But, in today's digital era, SMM offers a wider scope to track and expedite business.
In a nutshell, we can say Strategic Marketing Management course focuses on planning in multiple dimensions for business growth.
The Strategic Marketing Management Course from IIM Kashipur will help you with the basic and in-depth understanding of formulating marketing strategies for specific business type which will be required across B2B and B2C domains.
The course provides:
The key skills that will add to your learnings with the IIM Kashipur Strategic Management Course are as follows:
|
Educational Qualification |
Graduation (10+2+3) from a recognized university. |
|
Work Experience |
Minimum 2 years of Work Experience |
|
Languages |
Proficiency in English writing, and speaking |
The major responsibility of SMM is to analyze the sales and market strategy and set market goals. The main objective is to identify the opportunities in the market and generate revenue by making appropriate marketing plans with the help of new and innovative ideas. They take help of various metrics such as customer feedbacks, CSAT percentage, and internal teams. The major skills that a Strategic Marketing Manager must possess are Market Research & Product Development.
Strategic Marketing Management involves making business relevant marketing strategies that align with organizational goals and deliver desired results. The impacts of using Strategic Marketing Management in Business are as follows:
The Strategic Sales and Marketing Management Course offered by IIM Kashipur is designed for executives in Sales and Marketing roles. It is also suitable for individuals working closely with people associated with these functions. The course fits the following profiles:
With the Strategic Marketing Management Program you can build your career in Sales and Marketing fields. Here is a bird eye view giving details of the roles that can be adopted on completion of the courses:
Brand/Product Manager: Every big company or brand needs advertisement and marketing and such promotional activities are managed by Brand/Product marketing managers.
Market Research Analysts: Marketing students with an interest in analytics and research, can take up a job in this field. A market research analyst carries out a research on the ongoing trends, demand, assessments on customer behavior, and reaction to new products and services.
Event Planner: Event Planners are usually responsible for organizing an event successfully. It includes management of all the requisites and arrangements for the event.
Social Media Manager: In today’s digital era when most of the businesses are promoting and advertising their brands through Social Media, a career as Social Media Manager is relevant and the platforms like Facebook, Twitter, Instagram, etc. are gaining popularity in business.
Sales Representative: A sales representative is usually responsible to improve corporate profits by increasing sales and thus growing the revenue for a firm. An individual in marketing field can benefit themselves by taking up this position based on their experience in marketing and customer relations.
Public Relations Representative: The aim of a Public Relation Representative is to maintain good relations with the customers and make a good brand reputation in public. The audience includes normal public, targeted segment, media, SHGs.
The salary slab is a key parameter to perceive growth. The salary in the field of SMM scales with experience. The salary of Strategic Marketing Managers can range from Rs. 5.1 lakhs to Rs. 32.9 lakhs with an average annual salary of Rs. 16.5 lakhs in India.
|
Experience Levels |
Salary (in INR per annum) |
|
Fresher |
2.5 – 7 lakhs |
|
Mid experienced |
3.5 – 10 lakhs |
|
Experienced |
4.5 – 13 lakhs |
|
Late- Career/ experts |
5.5 – 17 lakhs |
Ans. The benefits of Strategic Marketing Management are as follows:
Ans. Strategic Management in Marketing plays an essential role in driving business and achieving the desired results. Strategic Marketing Management involves roles like efficient budgeting, better allocation of resources, improving sales, etc. This helps in improving overall marketing results.
Ans. In the process of making a business-driven policy or decision, the inferences are drawn on the basis of data analytics. During the data analysing process the possibility of errors during data compilation, analysis, etc. is taken into consideration which can be termed as Error analysis in Strategic Marketing Management.
Ans. The basic fundamentals of Strategic Marketing Management include distribution, placement, and segregation of data and using the analytical skills to formulate strategy.
Ans. The 5 essential steps for successful marketing process are:
Ans. Strategic Marketing Management involves internal and external analysis of situation and recognizes factors that affect business and market. It involves process like SWOT, analysing 5Cs etc. The SWOT process involves analysing the factors like Strengths, Weaknesses, Opportunities and Threats. The 5Cs analysis includes Company, Customers, Competitors, Collaterals and Climate.
Ans. Marketing Management in general deals with day-to-day activity which does not include a long term goal or planning whereas a strategy is involved when an organization aims at long term goals.
Ans. Five Ps are a set of essential key elements i.e., Product, Price, Place, Promotion and People. This concept was given by Mc Carthy to fit the dynamic socio political realities in the target market. He underlined the necessity of delivering the right product (goods and services) at a reasonable price through effective promotion at the required place and amidst the suitable group of audience.
Ans. The Strategic Marketing Managers in India get a good sum of salary in cities like:
|
City |
Salary |
|
New Delhi |
₹20.0 Lakhs per year |
|
Mumbai |
₹19.1 Lakhs per year |
|
Pune |
₹21.5 Lakhs per year |
|
Bangalore |
₹16.9 Lakhs per year |
|
Ahmedabad |
₹14.2 Lakhs per year |
Ans. The top skills required to become a Strategic Marketing Manager are:
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