In the era of digital marketing, do you know why you must focus on video marketing?
- Well, with the change in the advertising trends, it’s predicted that videos would be able to drive 86% of web traffic by 2022.
- People love watching videos on YouTube for a cumulative period of 1 billion hours every day. And believe it or not, the number of hours spent on YouTube is much more than the time spent on Facebook videos.
- A landing page with a video also has the power to increase the conversion rate by more than 80%.
Most importantly, as Google loves visual content, it impacts the website rank among search engine results.
If you’re currently working, then the best digital marketing courses online could help you learn marketing techniques at your own pace. However, as you read ahead, you would learn about a step-by-step approach for creating videos. For making the video look professional, here’s a compiled list of tips that you must consider. This article also includes the top 5 applications you could use to roll out videos on your own. So, let’s get started.
How to Start off with Marketing Videos?
In today’s world, you don’t have to struggle while creating videos, even if you are a novice. Choosing from these abundant options can be intimidating, so here are some tips for creating incredible videos.
#1 Come Up with a Production Plan
If you’re new to video marketing, then it’s always better to present a plan before you get the ball rolling. This would definitely help you proceed with each and every step smoothly. To learn more about the fundamentals of video marketing, you could think about taking up an online course pertaining to digital marketing.
The IIM Lucknow marketing course is the best certification course in digital marketing. This course covers more about the marketing ecosystem along with various aspects.
Also Read: Is Digital Marketing a good Career in India?
#2 Present Your Brand Differently
The foremost marketing challenge that every marketer faces is to enhance brand visibility. So, when you’re generating videos, you should be able to showcase the brand and the product in a different way. You should always ask yourself: What are those things that set your product way apart from the rest?
When you conduct live webinars, you should be honest enough in presenting the brand. Appearing confident while presenting products through videos can further build credibility with the viewers. But, before posting the video online, make sure you use an editing software to trim the scenes so that they blend naturally.
#3 Be Clear While Explaining the Product/Services
Now, before moving ahead with this tip, answer a simple question: What would you do when you want to interact with somebody for the first time? Well, you would first speak about yourself, and what you do currently. This would help you start off with a conversation and make the person familiar with your interests. Hence, in a similar way, when you know the product better than anybody in the world, you should gradually introduce the product to the viewer. An online marketing course could really be helpful to learn the nitty-gritty of curating intriguing video content.
In case it’s a tangible product, then you should focus on how the product works. You could also stress more upon the ‘benefits’ rather than the ‘features’ or perhaps enhance trust by adding a “behind-the-scenes” clip as the video progresses.
#4 Deliver Value Along with Information
Once you chalk out a plan, you must figure out how you could deliver value. You should first try to be a good storyteller. For product demo videos, see to it that your company is ready to offer a free trial. For instance, if your product helps you achieve a task in less time, then it’s great to show how it functions. You could incorporate a picture-in-picture (PIP) feature at a suitable time. An IIM Lucknow marketing course could surely help to strategize content and drive engagement online.
#5 Promote the Video Via Different Channels
Soon after creating an interesting piece of visual content, you need to promote it on different websites. To start with, you can upload the video on YouTube and share the link on social media platforms with a short description. Try using appropriate hashtags in the title so that people could find it through the relevant keywords. Make sure the title is “Spot-on” and entices the viewers almost instantly.
Well, with the tips stated above, you can succeed in promoting your company’s products/services/solutions like a pro. Consider marketing online courses to learn about several tactics to enhance a brand’s presence online.
Also Read: Digital Marketing Career Scope, Jobs Opportunity & Salary in India
Tips to Consider for Video Marketing
While videos are capable of capturing attention, many marketers are on the verge of enhancing the content’s reach. Every professional wouldn’t have to think much to boost engagement if the visual content resonates with the audience. So, let’s check out some tips that could help you craft awesome videos.
#1 Make the First Few Seconds Worthwhile
In the current online world, a catchy video title wouldn’t just work to kindle the audience’s curiosity. Instead, the video must make eyes pop within the first three seconds.
In case the video seems bland, it would not hook the viewers. But, while the video editor tries to think out-of-the-box, the focus on the core message should not drift away. To develop the art of reaching out to a diverse audience through branding strategies, enrol for an online marketing course.
#2 Ignite the Excitement Through Emotions
According to psychology, positive emotions are sure to drive a person’s behaviour.
It’s just like choosing between a friend who lends a helping hand and a person who keeps ignoring you. Obviously, you would start mingling with a person only if he or she really cares for you. Likewise, if your video could evoke happiness, eagerness, or simply any emotion except anger, your video is set to boost engagement.
#3 Make Your Videos Easier to Understand
While rolling out videos, you may think about a weird incident to pique the audience’s interest. However, your viewers may not be able to relate to it and you can’t expect them to engage with the visual content if they are unable to digest the message. Moreover, if you could not drive the viewers to take some action, then you have lost the video marketing game.
It’s really worth enrolling for the MICA digital marketing course online as it can help you develop a great content marketing strategy.
#4 Add Some Music to Make the Videos Pop
Selecting a suitable soundtrack could surely encourage the viewers to watch the video right till the end. A jingle could also evoke certain emotions and how the viewers want to associate with the brand.
So, regardless of what you’re creating; product videos, or even educational videos, music could make the video stand out and create an impact. However, you should choose an appropriate soundtrack. For instance, if you are making a video on ‘How to stay fit during the rainy season, then you could think about a peppy soundtrack.
Also Read: Why to Choose a Career in Digital Marketing?
#5 Include Call to Actions (CTA’s) at the Right Place
Once you create videos, you should always optimize the visual content with an appropriate CTA. You could either place the CTA as soon as the video ends or somewhere in the middle. Rather than directing the viewers for a sign-up, you could simply request them to follow the company’s social media page. You could even insist on sharing the video or leaving behind a comment. Initially, it may be challenging to determine the position of the CTA. But, after some time, you would be able to figure out the place and what works best.
#6 Optimize the Video for Search Engines
Whenever someone is searching for information through the internet, the person would come across the video based on keywords or phrases entered in the search bar. So, if you forget to optimize the visual content, then it’s hard to earn many views.
To increase the rank, you should include the keyword in the video title. Just as you would optimize any piece of content, you should further remember to include the main keywords naturally in the short description. To learn about the latest SEO techniques, you could start your journey with the MICA digital marketing course online.
#7 Be an Expert with Storytelling
These days, researchers have found that storytelling could surely garner attention. So, when someone is telling a story, a personal experience is apt for the video. This tip could help to make the video intriguing right from the beginning. Apart from making it resonate with the audience, the video should also elicit emotions.
Towards the end, you can select an eye-pleasing thumbnail for the video. Why thumbnails? With most people now browsing through their smartphones, ensuring that the video is visible on different touch screens is imperative. Make sure there is no difference in the quality whether people view it on their PCs or any other device.
Industry-oriented marketing online courses can provide exposure to tools and techniques that can help you create such engaging videos. In addition to this, these online courses are designed to help you get acquainted with the current marketing trends, enabling you to stay abreast of the latest themes of video marketing.
Also Read: Future in digital marketing as career
Tips to Consider for Making Videos Appear Professional
If you wish to make videos presentable, professional, and compelling, advance your techniques!
You really don’t have to buy expensive equipment or softwares to craft such videos, just make videos with whatever application you have at the moment. But make sure you know the in-and-out of that application/software. Let’s go through some tips that could help you improve the video quality as much as possible.
#1 Use Ample Light
Lighting up the space could surely make a lot of difference while shooting a video. No matter how good your content is or how engaging your frames are, if the lighting is gloomy, the visibility of the content may reduce dramatically.
For an indoor video shoot, ensure to set up the lights properly; keep the windows and curtain open and let the natural light in. But, before you set up the lights, you need to be sure about the effect you want to create at the end. You could either place the lights just in front of you or behind the camera.
#2 Think About a Clear Background
The background colour can make all the difference in the world when it comes to video making. So, be mindful of the background you would choose to use. For a professional look, you must use a solid-colored background. For instance, you may have noticed influencers covering their wall with a white bed sheet so every dress they wear, pops!
Apart from the background, ensure that a reflective surface isn’t present near the background. This tip would help you avoid any reflection on the camera.
#3 Always Use a Good Video Editing Software
A video editing software would help generate an incredible video through the raw footage. But, while you are busy editing the footage, you should also have an understanding of how to add text to the video. The editing software you use can make it easy to crop and trim the videos.
Apart from this, also maintain the aspect ratio, depending upon the website or platform you choose to upload the video on and include overlays to make the video look more appealing.
Also Read: Kick-Start Your Career With The Best Digital Marketing Course
#4 Don’t Go Overboard with Editing
Post recording, some people edit it so much that the natural essence of the entire video is lost. Keep it simple and authentic, that is what gets viral in today’s world. You may think about spicing up the video by adding a myriad of elements. However, the video may not look good as you thought.
Instead, spend some time eliminating the background noise with the help of the noise-cancelling feature or trim the scenes, and remove frames that are adding a glitch to the video. Adding transitions/animations between scenes could also make the video a bit more presentable.
#5 Make Sure that the Audio Content is Clear
Most people exit or move on from the video if the audio quality is poor and they are unable to understand a word. So, it’s extremely important to maintain good audio quality.
Here are some tips to do that effectively:-
- Buy a good microphone for the video shoot
- If you don’t have time to visit a store, order it online
- Use a lavalier mic that gets attached to the collar of your t-shirt/shirt to ensure everything said is being captured clearly
- Before getting ready for the shoot, adjust the mic’s position so that it senses the voice clearly
#6 Follow the Rule of Thirds
Once you’re ready to hit record, follow the basic principle – The Rule of Thirds.
Think about a grid and divide the entire scene into 9 equal squares. Later, think about positioning the actor along the grid lines. The points at which the lines intersect should be the areas where you need to focus the most. You don’t have to adhere to this rule every time. But, till the time you and your videographer gains experience, it’s always better to follow the rule as frequently as possible.
#7 Use Your Smartphone Well
Pro tip: You don’t need a DSLR camera to capture amazing videos.
Simply pull out your smartphone and start capturing. However, while you plan to do so, do think about setting up the smartphone on a stand or a selfie stick if the focus needs to be on the actor’s face. This tip could help to maintain stability and avoid recording everything again and again. While you use the mobile phone, make sure the video is being recorded in the landscape mode.
Also Read: The 4 Big Benefits of Having a Digital Marketing Career
#8 Improve on Presenting Yourself
As a marketer, it’s not your job to be well-versed with shooting videos. You can obviously hire someone to do it for you. However, the problem here is that the person in front of the camera must know how to present him/herself confidently. Sweating or mumbling behind the camera is not the way to create a significant impact.
If the actors appear fidgety or nervous in front of the camera, it could distract the viewers or send a negative message. Fortunately, you can improve on the presence and body language of the actors after taking a few practice runs. Regular practice can help the actors get comfortable and talk at a consistent pace. Once you’re done, walk through the footage again and again and again; check for areas of improvement.
#9 Remember to Shoot from Different Angles
To enhance visual interest for your videos, you could keep changing the position of the camera. This tactic is useful whenever you are shooting ‘How-To’ videos or product demo videos. As you shift the camera or the mobile phone, set the angle up to 45 degrees. A small shift in the perspectives would not work towards creating the effect you have in mind.
#10 Avoid Capturing Blurry or Shaky Footage
Ask yourself, would you watch a video where everything is blurry or the screen is shaky? No, right?
So, before you start recording, have the videographer set up the camera properly. If you want to shoot from different angles, pause the video and hit record again rather than shifting the camera to another angle. That’s how IGTV’s or reels are being shot on Instagram.
However, despite your best efforts, if the footage still appears shaky use a stabilization software. These softwares can help you reduce the recording speed so that blurry areas are hardly noticeable.
Above all, you should plan the video shoot ahead of time. After defining the goals, come up with an incredible story-telling idea and have your content writer pitch in a few angles of the script.
Also Read: 10 Best Digital Marketing Courses to Advance Your Career
Video Ideas to Consider for a Business
Let’s get straight to the good part. Are you still wondering what type of videos you should generate for a business? Read on to find out the answers.
A marketing online course could surely help you enhance your skills with video creation. But this guide will give you a kickstart.
#1 Videos for Social Media
If you wish to boost engagement phenomenally, then you must create videos for social media. On an average, videos on social media sites significantly earn more likes/views than images and blogs. You could research online and look for templates in case you are running out of ideas. But, before delivering something, do take care of the background and how you’re going to shoot the video.
#2 Explainer Videos
If a picture says a thousand words, a video can say twice as much.
Explainer videos are short, LIVE, animated videos used to communicate a long message in the most concise and precise way possible. For instance, if you want to explain the usage and features of a new app your organisation is developing, explainer videos are the ideal choice. Also, if you are managing product marketing for a start-up, explainer videos can help you get your word across and entice the audience in the best possible way.
Simply put, when your organisation is striving to create a buzz around a new product, explainer videos should be your top choice.
Also Read: Why choose digital marketing as a career?
#3 Training Videos
In the modern era, training videos have become the new normal when it comes to grasping boring information or long texts. So, if you’re in charge of marketing a training course online, use videos to give a brief overview about the course rather than curating a webpage full of textual information.
Moving on, you could also cover subject topics through videos and upload them on web sites like Teachable or other networking domains to attract learners.
#4 “Meet -The-Team” Videos
Nowadays, people are not just associating with the product or service a brand is offering but the people or professionals they interact with. Videos covering the work culture, the people, and the office space can depict the commitment, foster a strong connection and confidence within prospects as well as existing customers. Furthermore, videos containing testimonials of previous and current employees can help potential candidates have a sneak of your company’s work culture, which can prove to be a game-changing recruitment strategy.
#5 “How-To” Videos
Want to learn how to apply make-up or record a reel for Instagram? The first platform that comes to your mind is YouTube, right?
Hundreds and thousands of people watch YouTube videos every day to learn something new or understand a concept well. A viral marketing video of how to use your new product can significantly drive awareness and bring in foot traffic to the website.
#6 Webinars
If you’re about to host a webinar, upload the recording directly on Instagram or YouTube. You could also use the link and share it across other social media to those who want to attend the live webinar. Or perhaps you can create an ad a week before the webinar giving your audience a glimpse of what’s going to be covered.
This way, you can create brand awareness without spending a dime. Furthermore, you can also set aside some time to interact with the audience at the end of the webinar like a Q&A session.
Webinars offer a great way to connect rather than presenting the content in the form of articles or a lengthy blog. However, you need to learn about curating such marketing strategies. This is where online marketing courses come in handy. These online courses are designed to help aspiring and established marketers expand their horizons and excel at curating digital marketing strategies.
Also Read: What Skills do you need for Digital Marketing?
#7 Testimonials of Customers
This one has become an internet sensation in the last few months. Extremely satisfied customers are posting videos of products on the internet. Gather glimpses of these videos, create a short video of all the testimonials, (you can even get some customers to go on camera and record their view on your organisation’s product), and post it on your website and social media accounts. These videos go viral in seconds and you can see the response in real-time, that’s the best part.
#8 Case Studies
Apart from posting video testimonials, you could also come up with case study videos as well. The video must speak about the problems or challenges the clients were facing and how your product served to be a solution. Such videos help enhance brand image and make others aware about a product; it’s like hitting two birds with one stone. To make the video interesting, you could pep it up with different animations. Enroll for the MICA digital marketing course online to learn more about curating such videos or marketing strategies and how digital marketing is better than traditional marketing.
#9 Contests/Competitions
Posting about contests or competitions is yet another way to connect with the audience. As a norm of the competition, you may encourage individuals to share mini-videos online. With more content online, you would indeed perceive a hike in engagement. For instance, if your company deals in musical instruments, you could ask the viewers to post their new compositions. Subsequently, you could declare the name of the person who has presented the composition very well and award him/her with a prize.
#10 Interviews with Famous Personalities
Let’s face it – You may run out of ideas one day. When such a situation arises, here’s another one for you – invite a leader or guest from a particular industry. This could just be a great opportunity to go LIVE with a short interaction around his or her journey. The audience would certainly learn something after listening to somebody’s personal experiences. They would gain an understanding of the fact that everybody has to overcome challenges and move ahead in life.
Also Read: What Makes Digital Marketing a Lucrative Career Prospect?
Top 5 Apps to Consider for Making Videos
Shooting videos is easy, it’s the editing that can make you bite your nails.
Once you’re done with the shoot, you need an app to apply filters and incorporate some effects. So, you may need a software to add slide transitions, animations, and other effects within the video. Here’s a list of apps you could try, regardless of the level of expertise.
Power Director Mobile
If you’re using an Android-powered smartphone, the PowerDirector Mobile app is going to blow your mind. It can help you curate quick, short films with incredible effects, animations, and offers several other elements. Moreover, the easy-to-use interface of this application can help you shoot/edit videos like a professional. You can even use different transition effects to transform different recording angles.
Wondershare Filmora
Wondershare Filmora could just be a perfect app if you are seeking some basic video editing functionality. While the desktop version offers numerous editing capabilities, the mobile app also lets you edit videos in a snap. When you switch to the ‘Easy Mode’, you would find it incredibly easy to create videos as you could quickly drag and drop the elements. On the other hand, the software has an Effect Store which enables you to include transitions apart from preset intros.
Lightworks
Just like PowerDirector Mobile, Lightworks is an advanced video editing software. While you start using the app, you would be able to use royalty-free audio and videos. The advantage of using Lightworks is that you could export videos to a resolution as much as 4K. More than anything else, the application lets you simplify the editing process through several capabilities.
KineMaster
The main advantage of using KineMaster is that the software offers flexibility and much more than just real-time recording. With the help of some adjustment tools, you could adjust the brightness as well as the saturation for the videos. The user-friendly video editor also enables you to work on ideas a bit more creatively. For instance, you can use layers to create interesting transition effects. The application even aids you to create a creative thumbnail to attract the viewer immediately. After you’re done with the final editing, you can even share the videos instantly across different social media platforms.
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VSDC Free Video Editor
VSDC is yet another video editor you could use to create videos no matter how complex they might be. While the application supports almost all kinds of audio and video formats, it could enable you to merge videos without any hassles. For a professional look, you could simply use the advanced settings along with multi-coloured Chroma Key settings. On the whole, the video editor has a modern interface with easy-to-use functions. You can apply Instagram-like-filters in just one click or trendy effects with ease.
Well, if you’re not sure about which software you should use, then you could research online. You could even ask your videographer friends and decide which application is ideal based on your business’s needs. If you are striving to seek advanced knowledge about the practical application and usage of these apps, consider enrolling for the IIM Lucknow marketing course. This online certification course is designed to help marketers master the art of video making through simulations, extensive case studies, projects, etc.
Tips for Making a Video Viral
While everybody uses the internet to search for information, a viral video can get your brand noticed. With better content and SEO efforts, you may be able to strike a chord with the target audience. And if you are unable to earn likes or shares for a post, see what’s going wrong, compare it with other videos that did go viral and identify improvement areas.
Here are some best practices that can help you increase the chances of making videos go viral. To know more about advertising in today’s world, you could move on with the best digital marketing courses online. These courses are designed to help professionals understand the nitty-gritty of curating marketing videos that’ll make the audience go bonkers. Till you decide to enrol in one, here are some tips that’ll come in handy.
#1 Evoke Emotions Right Till the End
Videos that evoke emotions, videos that make your customers feel connected to the brand are the ones that are most effective or as they say “viral”. Today, people are tired of watching a commercial or sales-based video; they want something different, something out of the box that can ignite their interest and entice them into buying. That’s what you should focus on rather than simply boasting about the features of your product/service.
#2 Share the Video with a Strategic Approach
Soon after you create and edit the video, you have to share it strategically. Initially, you can promote the video on various social media platforms. Later, you can get in touch with eminent personalities or influencers and request them to share the video.
However, you need to choose the social media platforms depending on where your customers are hanging out. For instance, if your business deals in beauty care products, then you may post videos regularly on Instagram. Generally, you should share your videos just with an aim of expanding the reach.
#3 Generate a Short Duration Video
With everyone getting busier by the day, nobody has the time to go through lengthy videos. Hence, you should keep the length to a few seconds or a minute at the max. There’s no point in posting a ten-minute video unless it delivers value. An online marketing course could offer the flexibility to learn more about marketing tactics in addition to executing a video marketing strategy.
Also Read: Ultimate Guide to Career in Marketing
#4 Consider the Time for Posting Videos
There is a thing known as Monday-blues and these blues go till Friday, which is why people explore their social media feed in a haste. So, if you aim to create brand awareness online, post content on a weekday.
Social media websites, like Facebook, are allowing business accounts to schedule their posts in advance. You can leverage this feature and prepare the videos in advance.
#5 Think of Ways to Increase Engagement
Your job is not over yet. After you hit the ‘Post’ option, you need to keep track of the engagement and interact with the audience off and on. In case you have not succeeded in making an awesome video, then you could repurpose it into something different. You could get an overview of promoting content through the best digital marketing courses online. However, over a period of time, you could note down the various trends in engagement and check out what really works for your company. You could further use the data for making videos ways beyond what you had thought earlier.
Final Thoughts
Before wrapping up, there are many video marketing trends that you would observe in 2022. Short-form videos like Instagram Reels would certainly be prominent ahead. As E-learning would flourish, professionals would try to be more creative while creating training videos. And not just that, you may even come across interactive Augmented Reality (AR) content as the AR market may reach billions of dollars by 2024.
Undoubtedly, as every professional has been working from a remote location due to the pandemic, event organizers would prefer to conduct events virtually.
If you still perceive online advertising as a marketing juggernaut, then an IIM Lucknow marketing course could help you comprehend many aspects. This course would help you stay ahead as you keep up with the trends in the advertising industry. So what are you waiting for? Scour the internet for these incredible and accredited online marketing courses, enrol yourself TODAY and get learning!
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